A new gold standard for consumer profiling
Discover how behavior-first insight from AI-moderated interviews enables richer, more dynamic profiles that reflect…
Our research
We tap into our audience of 150+ million global consumers to uncover the latest consumer insights across a range of industries and markets.
How to evaluate AI research tools: A smart buyer’s guide
AI is reshaping consumer research but in a noisy market, how can you tell what’s truly valuable from what’s just we…
2026 UK Consumer trends report
This year’s biggest brand risk? Losing consumer trust. Our 2026 UK Consumer trends report reveals how trust is shap…
2026 US Consumer trends report
This year’s biggest brand risk? Losing consumer trust. Our 2026 US Consumer trends report reveals how trust is shap…
UK Gen Alpha Report
Gen Alpha isn’t just consuming the digital world, they’re creating it. This pragmatic, independent generation alrea…
US Gen Alpha Report
Gen Alpha isn’t just consuming the digital world, they’re creating it. This pragmatic, independent generation alrea…
2025 UK Media Consumption Report
The 8th annual edition covers television, audio, news, and social media, offering you a detailed breakdown of how B…
2025 US Media Consumption Report
The 6th annual edition covers television, audio, news, and social media, offering you a detailed breakdown of how A…
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Research articles
The American class paradox: why identity is fluid but mobility feels out of reach
The rise of the Polyclass: why Britain’s class system is fragmenting – and what it means for brands
Gen Z alcohol trends 2026: what’s changed and what it means for brands
The rise of “justified price” in food and drink
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