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Why the future of drinking might be soft drinks

Food & beverage

7 min read

February 12, 2026

The drinks industry is pouring investment into low-and-no innovation. But data suggests moderating drinkers are choosing soft drinks over alcohol-free alternatives – we spoke to DASH Water Co-Founder Jack Scott about the trend.

Super Bowl betting is becoming mainstream – but risk sits just beneath the surface

Finserv

6 min read

February 4, 2026

Super Bowl viewing is reaching a tipping point between cable and streaming

Media & entertainment

5 min read

February 4, 2026

Where America will watch Super Bowl LX – and what they’ll be drinking while they do

Food & beverage

6 min read

February 4, 2026

Why the future of drinking might be soft drinks

Food & beverage

7 min read

February 12, 2026

The drinks industry is pouring investment into low-and-no innovation. But data suggests moderating drinkers are choosing soft drinks over alcohol-free alternatives – we spoke to DASH Water Co-Founder Jack Scott about the trend.

Super Bowl betting is becoming mainstream – but risk sits just beneath the surface

Finserv

6 min read

February 4, 2026

Super Bowl viewing is reaching a tipping point between cable and streaming

Media & entertainment

5 min read

February 4, 2026

Where America will watch Super Bowl LX – and what they’ll be drinking while they do

Food & beverage

6 min read

February 4, 2026

Know it now: Why clarity has become the most valuable asset in business

4 min read

January 14, 2026

In a world where consumer behaviour shifts fast, Attest’s new positioning, Know it now, is about clarity at speed and confident decision-making.

The real cost of tariffs: what Americans are feeling

Market analysis

6 min read

By Stephanie Rand

Tax return spending trends 2025: How consumers plan to use their refunds

Market analysis

4 min read

AI in the kitchen: the future of food or recipe for disaster?

Food & beverage

5 min read

By Stephanie Rand

Reports

How to evaluate AI research tools

2026 UK Consumer trends report

2026 US Consumer trends report

UK Gen Alpha Report

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All Insights

Why the future of drinking might be soft drinks

Food & beverage

7 min read

February 12, 2026

Super Bowl betting is becoming mainstream – but risk sits just beneath the surface

Finserv

6 min read

February 4, 2026

Super Bowl viewing is reaching a tipping point between cable and streaming

Media & entertainment

5 min read

February 4, 2026

Where America will watch Super Bowl LX – and what they’ll be drinking while they do

Food & beverage

6 min read

February 4, 2026

Stratified sampling: What it is and when to use it

12 min read

February 2, 2026

By Elliot Barnard

Introducing Compass: the co-pilot for researchers

3 min read

January 20, 2026

By Katherine Millar

Top streaming subscription retention factors in 2026

Media & entertainment

7 min read

January 22, 2026

Know it now: Why clarity has become the most valuable asset in business

4 min read

January 14, 2026

What drives purchasing decisions in financial services?

Finserv

8 min read

January 8, 2026

By Jacob Barker

Food industry trends for 2026 and beyond

Food & beverage

14 min read

February 5, 2026

By Stephanie Rand

Game on: what 2026’s gamers are playing, paying and prioritising

Media & entertainment

8 min read

January 22, 2026

By Stephanie Rand

5 Sustainable brands to watch out for in 2026

4 min read

January 22, 2026

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