Industry-leading data quality methods

Attest prioritises data quality at every step of the research cycle so you can have full confidence in your data.

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We’re rated 4.5/5 on G2 and trusted by some of the world’s biggest B2C brands

JP Morgan
JP Morgan

Data quality checks for every response

Every survey goes through a series of proprietary AI-powered data checks developed by our data science team, before a final review by our customer operations team. Responses that don’t pass our checks are automatically removed and replaced, so you only see the best quality data in your results.

Impossible

Impossible checks

Background data and/or answers that cannot be real or valid, including impossible demographic combinations and speeding.

Improbable

Improbable checks

Combinations of background data and/or answers which lead us to reasonably mistrust the responses enough to remove them, including overclaiming behaviours and non-answer thresholds.

Behavioural

Behavioural checks

Continuous monitoring of all answers provided, including respondent attention checks and the automatic removal of gibberish and irrelevant open text answers.

Our audience

Attest taps into hundreds of panels to encourage the greatest range of respondents. This means no panel exhaustion or low representation of the people you want to access.

Every survey is answered by multiple high-quality sample sources so your surveys fill 3x faster than using a single panel approach.

We assess our panel providers using a quarterly 3rd-party quality assessment measurement and ranking programme. Any panel that doesn’t meet our standards is removed from the pool.

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Access 150+ million people in 59 countries

Argentina
Australia
Austria
Belgium
Brazil
Bulgaria
Canada
Chile
China
Colombia
Czech Republic
Denmark
Ecuador
Egypt
Finland

France
Germany
Greece
Hong Kong
Hungary
India
Indonesia
Ireland
Italy
Japan
Kenya
Korea (Republic of)
Lithuania
Malaysia
Mexico

Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russian Federation
Saudi Arabia
Serbia
Singapore
Slovakia

Slovenia
South Africa
Spain
Sweden
Switzerland
Taiwan
Thailand
Turkey
Ukraine
United Arab Emirates
United Kingdom
United States of America
Uruguay
Vietnam

A note from our CEO

Jeremy King
Jeremy King Founder & CEO

Data quality is at the heart of everything we do at Attest, and we have taken responsibility and led the charge on AI enabled data quality in our market for the past 10 years. We strive to remove the burden of data quality from our customers and our commitment to this differentiates Attest and continues to be one of the reasons our customers choose us.
We’ve built-up a wide range of quality controls that work in combination, to apply ever-higher standards to all research results. We built this all in-house; specifically for market research purposes and the standards that we know our customers expect. Attest’s multiple layers of quality controls work across every data point, and our ultimate goal is that you don’t ever need to worry about data quality again. We think about it as our promise to you, so you can spend more time on using the insights to meaningfully impact your business and goals.

Hear from our customers

Frequently Asked Questions

We built out a system of checks that every respondent and their responses go through. The system of checks is built on machine learning and includes fingerprinting respondents, checking for attention, as well as assessing the validity and behaviours associated with each response.

We have respondents in 59 countries and we are always adding additional participants to increase our reach in different regions. You can see the number of active respondents that meet your audience criteria when building a survey and we can discuss feasibility of your audience requirements on a demo call.

We understand that not everyone is motivated by the same rewards so our mixed-methodology panel approach encourages the greatest range of respondents to take part. Respondents are incentivised based on the panel they work with and the incentive may consist of money, vouchers, loyalty points, charitable donations or other options provided.

We can access respondents in 59 countries and our customers often choose to work with Attest due to our ability to survey niche audiences around the world for the same flat fee as a general audience. 

We are happy to carry out feasibility checks on any audience you are interested in reaching. If interested, we recommend a demo call to discuss your audience requirements in more detail.

We have a wide range of demographics as well as pre-set audiences available to you in platform. Demographics available include:

  • Region (country and county)
  • Age (select any ages you like, you’re not restricted to bands)
  • Gender
  • Household earnings
  • Homeowner/Renter (and housing type)
  • Parental status (including age and gender of children)
  • Pets owned
  • Education level
  • Relationship status
  • Employment Type
  • Employment Sector
  • Professional Experience
  • DMA (USA only)
  • Ethnicity (USA only)
  • Hispanic & Latino origin (USA only)

Our respondent details are updated at different points in time, based on which panel they are a part of. It is a priority of Attest’s to keep our respondent information up to date and review this with our panel partners at multiple points throughout the year.

All panel providers go through a quarterly third-party quality measurement and ranking program, so we can be sure each provider is reputable. Any provider found to miss our agreed quality levels is removed from the provider pool until they have addressed the concerns highlighted.

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