How it works
Data quality
Our audience
Expert support
Features
By Use Case
Brand tracking
Consumer profiling
Market analysis
New product development
Multi-market research
Creative testing
Concept testing
Campaign tracking
Competitor analysis
Quant & qual insights
Seasonal research
By Role
Marketers
Insights professionals
Data storytelling playbook
2025 UK F&B trends report
2025 US F&B trends report
2024 UK media consumption report
Consumer Research Academy
Survey templates
Help center
Blog
Careers
Working at a campaign level can transform the effectiveness of your marketing. Find out what it means to work at a campaign level and how you can get started with this free-to-download campaign planning guide.
Just fill out the form to get your hands on the full report. Simple!
If you want to take your marketing up a gear, you need to get strategic. This means starting to work at a campaign level; defining overarching concepts that give direction to your marketing activities. The idea is to create a joined-up strategy that really packs a punch with your target audience.
Planning a campaign can seem pretty daunting, especially if you’re putting a significant chunk of marketing budget behind it. How can you be sure you’re backing the right concepts and pushing the right messaging? In this guide, we’ll show you how consumer survey data can help you plan campaigns with confidence.