If 2020 has taught us anything, it’s that life can be unpredictable. Just when you have your marketing plan all mapped out, suddenly you’re faced with a strange, new landscape.  

Many routes to market are less profitable, shopping behaviors have changed drastically, and even consumer attitudes have shifted dramatically from where they were only months earlier. 

So what do you do? You can’t rely on your old knowledge to navigate your way through it – the goalposts have moved and the same roads no longer lead where they used to. You need to make fresh plans, but before you can do that, you have to get to know your new surroundings.

We’re here to help. In this report, you’ll find the very latest consumer data covering Americans’ current attitudes to brands and marketing, trends in shopping behavior and media consumption, and the issues that are close to their hearts. It also explores entirely new pockets of opportunity that are ripe for exploration.