What role does consumer data play in your campaign planning? At Attest, we see our clients finding increasingly creative ways to implement data throughout. 

From learning about consumers and coming up with ideas for data-driven campaigns through to testing creative assets and measuring campaign performance, consumer insight is enhancing the entire process.

In order to be a brand that performs, we recommend customers use the framework of an insight driven growth cycle. We’ve seen it drive real growth for brands at all stages of development. In this guide, we’ll show you how to put the growth cycle into motion, using data in new ways to improve your campaign planning process each and every time you repeat it.