Marketers in the UK had a media spend of £21.4bn in 2016. This was a 3.7% rise, and the 7th consecutive year of growth. Spend looks set to continue to grow in 2017 in spite of Brexit. And media spend continues to increase inn digital, with 95% of new media spend allocated to digital-mobile media buying in 2016. Mobile video spend increased by 103% to £693 million! Today’s marketer must make the most of opportunities to match marketing spend to media consumption within their target audience. Advantage is gained when this is achieved faster than your competitors. This report will cover: UK media consumption snapshot Q3 2017Behavioural change analysis within key media segmentsIdentification of future trends and opportunities Click to view research
2017 Food & Drink Consumer Trends Report August 21, 2017 To say that food and drink is big business for the UK would be a gross understatement. The Food and Drink Federation, a UK trade body, estimates that the industry contributes some £28.2 billion to the UK economy; and across the whole supply chain it produces over £100bn in economic value each year. That’s £2,453 (...)
Brand Intelligence in the Age of Dark Social and Bad Data August 31, 2017 A great brand raises the bar — it adds a greater sense of purpose to the experience, whether it’s the challenge to do your best in sports and fitness, or the affirmation that the cup of coffee you’re drinking really matters. Howard Shultz, Executive Chairman and former CEO, Starbucks Why start with this quote? Because (...)
A Practical Guide to Understanding Consumer Journeys August 31, 2018 “Customer Journey” is a term frequently used by marketing folk, but what does it really mean? Essentially, the customer journey is every interaction a customer has in the run-up to purchasing your brand (or perhaps a competitor’s). Why do customer journeys matter? Because if you don’t know what drives customers to make purchases, how can (...)