Brand building is a vital part of growing any business – it’s been shown time and time again that your visibility in the market directly correlates to your share of the market. In fact, brand awareness can influence everything from your sales performance and retail opportunities, through to your ability to attract talent. But do you know how much brand awareness your business has? And how you’re faring against your competitors? 

We’re Attest, a consumer research platform designed to help you answer those questions. We work with growth brands like TransferWise, Klarna, Microsoft and Gymshark, providing the tools and knowledge that allow them to understand their customers and their markets. 

And to give you a taste, we’ve run a survey looking at brand awareness in the financial technology sector, specifically trading and investment apps. We’ve chosen seven brands to investigate, polling 500 US consumers to find out which are the most well-known (check out the source data and interactive Attest dashboard).  

In this mini-report, we’ll explore how hot the competition is in this sector, and we’ll also delve into some key consumer trends for fintechs in 2021. Finally, we’ll explain how brand tracking lets brands monitor their brand awareness so they can keep up with (and get ahead of) their competitors.