What TV show are you binge-watching at the moment? Chances are, there is one. Is it a show you always watch, or something brand new to you in 2019? Maybe it’s a show that has loads of hype around it, so you finally gave it a go and now you’re hooked. Speaking of hooked, when was the last time you checked your Instagram, Facebook or Twitter account? A couple of minutes ago? You’re not alone. The binge-culture that the UK has succumbed to encourages short bursts of intense activity before the next best thing comes along. Whether that’s playing a game until you’ve conquered all the levels, finishing four series’ of a show in a single night, or burning through podcasts on your commute to work. All this – plus people’s limited attention spans – means media habits are changing rapidly, and staying up-to-date with consumers’ behaviour is more important than ever. Are your target consumers still watching the same TV channels, checking the same social apps, and reading the same newspapers as they were last year? There’s an easy (and accurate) way to find out: ask. And there’s another way, too. You can read this report, which covers media consumption from all angles: A snapshot of UK media consumption in 2019Behavioural change analysis within key media segments, between 2018 and 2019Highlighting trends in the data, uncovering future opportunities for your brand Click to view research
2017 Food & Drink Consumer Trends Report August 21, 2017 To say that food and drink is big business for the UK would be a gross understatement. The Food and Drink Federation, a UK trade body, estimates that the industry contributes some £28.2 billion to the UK economy; and across the whole supply chain it produces over £100bn in economic value each year. That’s £2,453 (...)
2017 Media Consumption Report August 31, 2017 Marketers in the UK had a media spend of £21.4bn in 2016. This was a 3.7% rise, and the 7th consecutive year of growth. Spend looks set to continue to grow in 2017 in spite of Brexit. And media spend continues to increase inn digital, with 95% of new media spend allocated to digital-mobile media (...)
Brand Intelligence in the Age of Dark Social and Bad Data August 31, 2017 A great brand raises the bar — it adds a greater sense of purpose to the experience, whether it’s the challenge to do your best in sports and fitness, or the affirmation that the cup of coffee you’re drinking really matters. Howard Shultz, Executive Chairman and former CEO, Starbucks Why start with this quote? Because (...)