17 Ways Marketers are Changing Strategies in Response to COVID-19

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What’s inside?

17 ways marketing leaders are pivoting their strategies in the current pandemic
How to change direction quickly to minimise losses and maintain growth
Strategies from a variety of sectors, from brick-and-mortar retailers to SaaS companies
How marketers are using this time to do good

Still not sure? Have a read…

Normal has been thrown out of the window. For many brands, business-as-usual isn’t so usual anymore, and that can be scary for B2C, B2B, and D2C brands alike.

When you’ve nailed down your messaging, your SEO strategy, and your campaign plans, a gigantic upset is probably not what you’re hoping for – and suddenly changing direction can feel a bit like flying blind.

There’s solace, though, in the fact that every marketer is experiencing something similar right now. And, sometimes, it takes a shift away from normality for brands to experiment with something totally new.

We asked 16 marketing leaders how they’re responding to the COVID-19 crisis, and what we got was an amazing look at how quickly marketers can pivot in extraordinary times. Here’s a rundown of some of the tactics that marketing leaders are using.

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