What does a good communications strategy look like? In these testing times, interactions with your existing & prospective customers are more essential than ever. Research can play an integral part in shaping this strategy, to give a snapshot of where you are now and to define your goal and journey towards it. Join Senior Brand & Marketing Consultant, Michelle Barclay, as she walks through the essential need-to-knows on formulating your next communications strategy. You will learn: Communications planning using PR Smith’s SOSTAC modelHow to understand your target audience – even better then you understand yourself!How to measure the impact your comms strategy – daily, weekly, monthly, quarterly, yearlyThe importance of gaining ‘actionable insights’ for your business Michelle will bolster her tips with case studies, analysing how businesses are paving the way for communications success by using research to inform their strategy. Examples include: Brand Health TrackingConsumer ProfilingPR If you have any questions regarding this webinar, please email Lucy Chapman.