When it comes to building a marketing strategy, it’s important to consider data from multiple sources in order to get a well-rounded view of the market you’re operating in. Join Attest Data Analyst, Kat Skitch, as she outlines the steps you can take to start developing a clear, consumer-led strategy, using tools that are readily available to any marketer such as Google Trends and Facebook Analytics. You’ll find out: The importance of learning more about your market by understanding consumer motivations and behaviours, and discover where your marketing opportunities lie. How to track emerging trends, and how they enable you to see not only the data related to users’ purchase intent but straight into the psyche of what they care about. Illustrations of how brands have harnessed psyche data over the last few months in response to the global COVID-19 pandemic and beyond. If you have any questions regarding this webinar, please email Lucy Chapman.