You’re skilled at uncovering insights from consumer research, but how do you make your CEO care about them as much as you do? In this 40-minute webinar, led by customer research expert Bianca Johnston (ex Shopify), you’ll learn how to get better at communicating insights to your C-suite. Crucially, you’ll be equipped to demonstrate the value of consumer insights to the business so you can prepare for 2025 budget discussions. Understand the CEO mindset Discover the key elements to a data story Get a framework for effective data visualisation Ask Bianca your burning questions Learn about Attest’s new data storytelling capabilities Register and get ahead of the game for 2025!
Bianca Johnston Founder at Bianca Johnston Customer Research Bianca Johnston has spent the last 13 years in research and marketing roles for big B2C and B2B brands like Shopify and AIR MILES. She now helps brands drive business growth through her customer research consultancy, BJCR. She also helps insights professionals and marketers avoid common research pitfalls and grow their careers through research coaching and digital products. www.biancajohnston.me