How Ubiquitous defended a major client relationship

Challenge

Ubiquitous provides opportunities for advertising on taxis. When one of their major clients received a research report about the effectiveness of different ad channels that jeopardised their relationship they needed proof that taxi advertising really works. 

We noticed that only around 45 people were surveyed for taxis, compared to over 500 for other OOH environments. Since this was hardly robust, we conducted our own Attest research for the client. Without this, our future consideration for campaigns would have been at risk.

David Sore, Director of Marketing, Ubiquitous

Solution

Ubiquitous worked with an agency partner to upload pre-approved questions to the Attest platform. These aligned with pre-existing surveys, especially the major study where sample size was low. 

Respondents who had recently visited central London were asked prompted and unprompted awareness questions relating to Ubiqutous’s client before being asked if they recalled seeing taxi ads for the brand. 

The research found that seeing a taxi ad made consumers significantly more likely to feel favourably about the brand. Those who had seen the ad were also significantly more likely to consider products from the brand.

People who recalled seeing our ads were 15% more likely to apply for the product. Attest gives us quantifiable statements of intent that we simply couldn’t have known otherwise.