How Reddit proved its influence on consumers’ major life events
Reddit demonstrated how the platform helps inform purchase decisions related to weddings, births and home moves.
Challenge
Reddit wanted to show the influential role its internet community plays in the major life events of global consumers – events such as getting married, having a child, and moving.
In order to get into the nuance behind some of these purchasing and behavioral choices, we ran a custom study to showcase Reddit’s unique influence.
Marissa Bell, Marketing & International Head, Global Insights, Reddit
Solution
Reddit used Attest’s multi-market feature to survey ‘Redditors’ in the US, Canada, Australia and the UK. They asked questions to understand the impact of recommendations, reviews, and ads on purchase decisions related to ‘Lifestage’ events. They also explored how influential Reddit is compared to other social media platforms.
From programming to analysis, the multi-market feature saved valuable time and unlocked easier to spot insights between the different markets. We were able to easily identify where our US messaging scales across our smaller markets.
Impact
Reddit captured a host of compelling stats, which showcased the platform as a leader in ‘Lifestage’ events. They also learned that weddings act as a gateway to long-term platform use, with Redditors returning as they prepare for future life stages.
Meanwhile, the research highlighted opportunities for brands to advertise on the platform, with Redditors keen to see brands sharing information about products.
We use Attest very frequently to highlight the unique competitive value that Reddit brings across industries and key moments. These insights have been integrated into large live events, sales pitches, and digital media strategy. We’re using these insights to showcase the breadth of communities and conversations happening on the platform.
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