OOH advertising in the post-cookie world | JCDecaux

2024’s Brand Growth Summit was a huge success!

We welcomed Marketing, Brand and Insights leaders from some of the world’s top consumer brands to London’s Ham Yard Hotel. We heard from top speakers and panels about how they’re using consumer insights and AI to better understand their target customers.

Jim Dorès – International Marketing Manager at JCDecaux – explains how they have used Attest to gather consumer sentiments on OOH advertising in the post-cookie world to drive a thought leadership piece for brands on how best to harness this channel. He examines the strategy, implementation and results of the project.