Making it personal – using tech to build connections with consumers | Diageo

2024’s Brand Growth Summit was a huge success!

We welcomed Marketing, Brand and Insights leaders from some of the world’s top consumer brands to London’s Ham Yard Hotel. We heard from top speakers and panels about how they’re using consumer insights and AI to better understand their target customers.

Benjamin Lickfett – Global Head of Digital Innovation at Diageo – shares insights on the way that AI and other emerging technologies are enabling more relevant and impactful consumer experiences for iconic brands like Guinness, Johnie Walker and Baileys.