Article Yes, brand awareness has an ROI. Here’s why it matters May 27, 2021 9 min read Ever found yourself trying to explain the power of brand awareness and how it translates to sales? We see you - and this article is for you. Sam Killip VP Customer Success
Article Social listening is a terrible way to measure your brand January 21, 2020 6 min read If you're using social listening to measure your brand, you're doing it wrong. Not only can you not see the vast majority of social data, but the data you can see isn't as useful as it's made out to be. Here's why social listening is no good for brand tracking, and what to do instead. Attest Content Team
Article On a Mission to Disrupt the Skies: With Claire Cronin, SVP Marketing @ Virgin Atlantic July 31, 2019 10 min read Claire Cronin (SVP Marketing @ Virgin Atlantic) speaks to us about building a brand with purpose, and disrupting the airline sector for good. With her wealth of experience and consistent ethos, she's created a brand that both consumers and employees love. Attest Content Team