Listen to the latest Gen Z alcohol trends

January 13, 2025

Food & beverage

Attest's Customer Research Lead Nick White joined the On&Off podcast to talk through the latest insights into alcohol consumption in the US among Gen Z.

Nick talks through our recent research into how Gen Z in the US feel about alcohol.

What is Gen Z drinking? Are their attitudes to alcohol different from other generations? And if they’re not drinking in the same way, what are they consuming instead?

Head to Beverage Dynamics to hear the full episode.

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