Subscriptions: Scaled — Digging deep into consumer behavior

Listen to Attest CEO and Founder Jeremy King on the Subscriptions: Scaled podcast.

Jeremy explores various aspects of subscription businesses, focusing on understanding triggers for cancellations, strategies for winning back churned customers and attributions of blame for cancellations.

We researched consumer perspectives and found that external factors — like the economy and the subscription company itself — are often blamed for cancellations.

Hear the full episode on Apple Podcasts or on Spotify…

And you can get more data on customer loyalty in our report on Navigating the brand loyalty crisis. We surveyed 2,000 UK consumers to get to the bottom of what makes them switch brands, and crucially how you can keep them on board.