Telecom market research companies

The telecom sector is as competitive as it gets.

Consumers are always looking for the most reliable provider that gives them the fastest 5G for the least amount of money, and if they find someone who delivers more, faster and better, they change providers without even flinching. That means telecom companies today, need to know exactly what consumers want, tomorrow.

It helps to look at your own data, but with the help of market research companies for telecom, you can also get to know all the external factors. Competitors, consumers, trends — the more detailed and recent your data is, the sharper your strategies can be. But who are the leading companies providing these insights for the telecommunications industry?

We’ve outlined the top companies that can help your telecommunications company tackle everything like purchase behaviors, technology adoption rates, and consumer satisfaction trends. This will help you optimize pricing strategies, explore untapped markets, and fine-tune your messaging to better address customer pain points, and become number #1 in the telecom market.

TL;DR: Market research companies for telecom

Company Name	Key Services
Attest	Consumer insights, custom research, predictive analytics
Escalent	Market research, consumer insights, trend analysis
ResearchFox	Competitive analysis, market sizing, customer research
Kadence	B2B research, consumer behavior, media planning
Dell’Oro	Telecommunications market research, forecasting, industry trends

The best companies for telecommunications market research

1. Attest

Attest is a versatile market research platform offering comprehensive services to help telecom companies gather real-time consumer insights and make data-driven decisions. Whether you’re aiming to launch a new 5G product or refine your customer satisfaction strategy, Attest equips telecom businesses with a suite of powerful tools designed to provide clarity and direction in a competitive and rapidly evolving industry.

With Attest, you can reach over 125 million consumers in 59 countries and access detailed data from specific telecom customer segments. This platform gives you the power to conduct market research in-house while benefiting from expert support at every step, ensuring your research delivers valuable insights tailored to your needs.

Services:

• Expert support: Telecom businesses can leverage a combination of DIY tools and expert guidance for survey creation, audience targeting, and in-depth analysis.
• Global market research: Access a global audience of telecom consumers, enabling insights that span markets and demographics, from local telecom providers to large-scale operators.
• Tailored solutions: Choose from a range of research services, such as brand tracking, consumer profiling, multi-market research, concept testing, campaign tracking, and many more.

Best for:

• Telecom companies looking to get deep insights into global market trends and consumer preferences, but want to keep research in-house.
• Telecom businesses wanting to test and validate new product developments or creative concepts.
• Marketing teams focused on creative testing to ensure that telecom campaigns resonate with their target audience.
• Telecom operators seeking multi-market research to expand into new regions while maintaining a consistent brand presence.

Founded: 2015

2. Escalent

Escalent is a global insights agency with a special focus on telecommunications marketing research, offering in-depth consumer insights, trend analysis, and market research services. Known for their expertise in solving business challenges, Escalent delivers strategic solutions that help telecom companies improve market share and drive business growth.

Services:

• UX research: Escalent offers concept evaluations to test out the changes of new products
• Customer journey research: Map out all touchpoints and see where your telecom business can do better
• Implementation consultants: Strategy consulting for telecom growth to help you implement your findings

Best for:

• Telecom companies looking for both research and strategic consulting
• Businesses focused on consumer insights and market growth

Founded: 1975

3. ResearchFox

ResearchFox specializes in providing competitive analysis, market sizing, and consumer research for telecom companies. They help businesses anticipate industry trends and adjust their strategies based on data-driven insights. ResearchFox is ideal for companies looking to optimize their offerings in the telecommunications industry.

Services:

• Market analysis and forecasting: Get detailed insights and future projections to guide strategic decisions.
• Customer satisfaction surveys: Data collection of customer feedback to help improve services and retention.
• Competitive intelligence: Analysis of competitors’ strategies and market performance..
• Product and service development research: Find market gaps and refine existing telecom offering and product innovation.
• Pricing and packaging research: Optimize pricing strategies based on customer preferences and competitive pricing models.

Best for:

• Operators focused on competitive analysis to navigate market changes effectively.
• Telecom brands aiming to optimize their pricing models and packaging strategies for increased profitability.

Number of Employees: 50-100
Founded: 2012

4. Kadence International

Kadence International is a full-service marketing research company with a particular focus on B2B telecommunications companies. Kadence specializes in consumer behavior studies, media planning, and helping businesses optimize their marketing strategies. Their services enable companies to gain actionable insights and improve their understanding of consumer behavior.

Services:

• Customer and market understanding: Market segmentation, customer behavior analysis, and market entry strategies.
• Brand and advertising research: Campaign development, ad testing, and brand equity assessments.
• New product development: From concept testing to pricing strategy for telecom offerings.
• Insight activation: Turning research insights into business actions through stakeholder workshops and creative output.
• Comprehensive fieldwork services: Including focus groups, in-depth interviews, neuroscience techniques, and online panels.

Best for:

• Telecom companies seeking to gain in-depth market and customer insights.
• Businesses looking to optimize brand positioning and ad effectiveness.
• Companies needing data-driven strategies for new product launches and pricing models in the telecom sector.

Founded: 1991

5. Dell’Oro Group

With decades of experience, Dell’Oro Group offer in-depth quantitative research that covers a wide range of technologies, from telecommunications infrastructure to network security and enterprise networks. Their unique focus allows them to provide unparalleled levels of insight and detail, helping companies make data-driven decisions with confidence.

What sets Dell’Oro Group apart is their team of senior analysts who are industry veterans, each with over 20 years of experience. These analysts personally handle every stage of research and are always available to clients for deeper insights.

Services:

• Telecom market analysis and forecasting: Insights into revenue, unit shipments, and average selling prices for key products.
• Competitive intelligence: Understanding where competitors stand in terms of pricing, strategy, and market position.
• Product and service development research: Helping telecom companies refine their offerings and identify market gaps.
• Custom research reports: Telecom-focused insights specific to the client’s needs and goals.

Best for:

• Telecom businesses needing detailed competitive intelligence to refine their strategies.
• Companies focused on strategic market forecasting in telecom and data center infrastructure.
• Enterprises looking to identify market opportunities and improve their product positioning.

Founded: 1995

Choose Attest for full control over your telecommunications marketing research

A marketing research project can be time-consuming, but with the right partner, you can access actionable insights that drive business growth, all on a timeline that works for you. Attest’s platform makes research quick, reliable, and thorough. Plus, every user gets access to a research expert, ensuring that no matter your plan, you get the full benefit of telecom industry knowledge and support.

If you’re working on improving customer satisfaction, exploring predictive analytics, or understanding new market trends, Attest empowers your team to get the insights they need to make data-driven decisions in record, faster than you can say 5G.