13 top market research tools for valuable insights in 2025

Conducting market research is essential but challenging. You need reliable data to make informed decisions, but collecting and analyzing insights isn’t always straightforward. Identifying the right audience, asking the right questions and interpreting results takes time and can be costly if done wrong.

That’s where market research tools come in. In this guide, we’ve broken down the top tools of 2025, highlighting their specialties, use cases, key features and pricing so you can find the right solution without the guesswork.

Short on time? Here’s a breakdown of the tools we’ll cover:

Tool	Key features	Best for	G2 rating
Attest	Precise audience targeting, high-quality data validation, expert support	Gathering consumer insights	4.5
AnswerThePublic	Search listening, deep search query analysis, data visualization	Search listening	4.5
Google Trends	Search trend analysis, related topics discovery, comparative keyword research	Analyzing search trends over time	4.6
Latana	AI-powered brand tracking, mobile-first micro surveys, flexible segmentation	Niche industry brand tracking	5
Mention	Real-time brand monitoring, competitive analysis, sentiment analysis	Real-time social listening and brand monitoring	4.3
Qualtrics	Audience management, statistical data analysis, extensive market research tools	Comprehensive experience management	4.4
Remesh	Scalable focus groups, AI-powered analysis, versatile question types	Large online focus groups	4.2
Statista	Comprehensive reports, clear data visualization, in-depth consumer insights	Accessing global statistics and market data	4.4
Stravito	AI-powered knowledge management, smart content recommendations, flexible integrations	Knowledge management	4.7
SurveySparrow	Omnichannel feedback collection, AI-powered insights, automation and integrations	Conversational surveys for experience management	4.4
Temper.io	Customizable feedback widgets, real-time sentiment tracking, targeted feedback collection	Measuring real-time customer experience	n/a
Typeform	Interactive survey forms, conditional logic, customizable templates	Creating interactive and engaging forms	4.5
Userlytics	Moderated and unmoderated usability testing, AI-driven sentiment analysis, global participant panel	User experience testing and usability research	4.4

13 market research platforms and tools for accurate analysis

Use these top tools and market research software platforms to gather informed insights about your target audience.

1. Attest: best for gathering consumer insights

TL;DR: Attest enables you to predict market shifts with rapid, high-quality consumer insights and expert guidance.

🎯 Specialties and use cases 

Do you have a crucial question about your audience, brand or next big idea? Instead of making assumptions, Attest lets you ask real consumers directly — fast and with reliable insights. 

Attest’s all-in-one platform makes research simple. Start by building a survey using customizable market research templates or from scratch. Then, define exactly who should answer — filtering by demographics, interests and behaviors. Within hours, responses start rolling in from a diverse set of real consumers. It’s as simple as that!

Teams across your business can use Attest to make better, data-driven decisions:

• Insights teams can run continuous consumer research, uncover trends and validate business strategies with reliable data.
• Marketing teams can test ad creatives, measure campaign performance in real time, and refine messaging based on consumer feedback.
• Brand teams can track awareness, monitor sentiment shifts and benchmark against competitors to strengthen positioning.
• Product teams can test concepts, refine features and ensure new launches resonate with their target audience before going to market.

✨Top features: 

• Expert support, whenever you need it: A dedicated research expert is always on hand to help refine surveys for the best possible result.
• The right audience, every time: Whether you want to run research to your own customer base, or consumer panels, Attest gives you the flexibility to gather insights you can trust, all in one platform.
• Reliable, high-quality consumer research: Attest’s multi-panel audience methodology, and our blend of AI-powered and human quality checks guarantee data accuracy so you can trust every insight to drive business decisions.

2. AnswerThePublic: best for search listening

Source: AnswerThePublic

TL;DR: AnswerThePublic is a search listening tool that uncovers what people are asking online. This can help businesses conduct consumer research and create relevant content.

🎯 Specialties and use cases 

AnswerThePublic analyzes search engine autocomplete data to reveal questions, concerns and interests related to any keyword. While widely used for SEO and content marketing, it’s also a powerful consumer research tool. 

Brands can track how their target audience searches for their products, understand customer pain points and uncover trends in consumer sentiment. This makes it particularly useful for market research insights, product development and brand messaging.

✨Top features: 

• Consumer sentiment insights: Identify what people are curious about, their concerns and how they talk about your products or brand.
• Data visualization and trend tracking: View search queries in an easy-to-understand cloud format and track how interest in topics evolves over time.
• Deep search listening: Enter a keyword to get hundreds of real user questions, comparisons and related terms, to help you refine research, target market and messaging.

3. Google Trends: best for analyzing search trends over time

Source: Google Trends

TL;DR: Google Trends provides a real-time window into the world’s search interests, showing what people are searching for on Google and how those trends evolve.

🎯 Specialties and use cases 

Google Trends is a free tool that helps businesses analyze search term popularity over time and across regions. 

It serves as a great first step in market research, by helping companies uncover basic data on how interest in a product or brand changes over time. By analyzing these trends, businesses can gauge demand, compare topics and decide where to focus deeper research or strategic planning.

✨Top features: 

• Search trend analysis: Track how search interest fluctuates over time and across different locations.
• Related topics and queries: Discover trending keywords and emerging topics related to your search.
• Comparative keyword research: Compare multiple search terms to evaluate brand interest and market demand.

4.  Latana: best for niche industry insights

Source: Latana

TL;DR: Latana uses AI-driven, non-incentivized mobile surveys to deliver accurate brand tracking and consumer insights.

🎯 Specialties and use cases

Latana specializes in AI-powered brand tracking and offers deep insights into brand performance and consumer perceptions. Latana is especially effective for B2C companies in niche industries that want to track brand perception and refine their market positioning.

✨Top features: 

• Mobile-first micro surveys: Uses real-time, ad-based sampling to reach a broad and precise audience without relying on traditional research panels.
• Advanced data processing: Machine learning algorithms enable precise audience targeting and data collection.
• Easy segmentation: Latana offers flexible segmentation that lets you analyze highly specific audience combinations. This is something traditional brand trackers struggle with.

5. Mention: best for real-time social listening

Source: Mention

TL;DR: Mention is a comprehensive social listening tool that helps brands to track online conversations and manage their social media presence effectively.

🎯 Specialties and use cases 

Mention specializes in real-time monitoring of over 1 billion sources, including social media platforms, blogs, news sites and forums. It’s particularly useful for brands aiming to understand their online reputation, analyze market trends, monitor competitors and engage with their audience across multiple channels.

✨Top features: 

• Real-time brand monitoring: Imagine a live news feed for your brand. Mention instantly tracks conversations and mentions across social media and the web, delivering real-time insights into what people are saying about you.
• Competitive analysis: Mention enables comprehensive market research by monitoring competitor conversations to provide a clear picture of your market position.
• Sentiment analysis: Understand the tone of online conversations about your brand by distinguishing between positive, negative and neutral mentions. 

6. Qualtrics: best for comprehensive experience management

Source: G2

TL;DR: Qualtrics is a research and experience management platform that helps organizations collect and analyze feedback from customers, employees and target audiences.

🎯 Specialties and use cases

Qualtrics is used for market research, customer satisfaction surveys, employee engagement and brand insights. Market research platforms like Qualtrics are particularly valuable for companies that need a flexible platform for different types of research.

✨Top features: 

• Audience management options: Qualtrics offers access to a large pool of survey respondents. Additionally, it provides tools to organize and manage your own contact lists into effective panels.
• Streamlined data analysis: Upload your existing data and Qualtrics will perform statistical analyses and generate visualizations to help you understand and present your findings.
• Extensive market research tools: Qualtrics includes a wide range of market research features, such as tools for analyzing purchase behavior, segmenting markets and benchmarking competitors.

💡Pro-tip: If you’re looking for market research survey software, check out our list of the top 11 Qualtrics alternatives.

7. Remesh: best for large online focus groups

Source: Remesh

TL;DR: Remesh is an insights platform that enables real-time conversations with up to 1,000 participants to deliver qualitative research at scale.

🎯 Specialties and use cases 

Remesh is one of the top market research firms in the US. Their platform enables businesses to conduct live focus groups and surveys, making it ideal for concept testing, product development and employee engagement, particularly to support informed decision-making within the retail, finance and tech industries.

✨Top features: 

• Scalable focus groups: Engage with up to 1,000 participants simultaneously in live conversations to capture diverse insights at scale.
• AI-powered analysis: Use AI to automatically uncover trends, segment audiences and generate summaries, reducing manual analysis time.
• Versatile question types: Employ various question formats, including open-ended questions, polls and multimedia prompts, to enrich participant engagement.

8. Statista: best for global market data and statistics

Source: Statista

TL;DR: Statista is a global data and business intelligence platform offering access to statistics, reports and insights on over 80,000 topics.

🎯 Specialties and use cases 

Statista specializes in aggregating data from more than 22,500 sources to provide users with reliable statistics across various industries and topics. It’s particularly useful for gathering market research data and supporting academic studies and business planning with rich data insights.

✨Top features: 

• Comprehensive reports: Statista offers an extensive library of statistical data. Simply select your desired topic, industry and country to access detailed reports and figures. Expert-curated content ensures you get reliable insights, which makes it one of the best market research tools available.
• Clear data visualization: Statista’s user-friendly visualizations make complex information accessible. 
• In-depth consumer insights: Statista Consumer Insights provides access to a comprehensive suite of market research tools and exclusive survey results that offer valuable insights into consumer behavior.

9. Stravito: best for knowledge management 

Source: Stravito

TL;DR: Stravito is a knowledge management platform that helps companies store, organize, and easily access their research and insights.

🎯 Specialties and use cases

Stravito makes it simple for businesses to centralize their market research and company knowledge in one place. It’s designed for enterprises with large amounts of data, giving employees an easy way to find and share insights. The platform’s intuitive interface and AI-powered features help teams quickly access the information they need to make informed decisions.

✨Top features: 

• Easy-to-use interface: Drag-and-drop uploads and multilingual search powered by Natural Language Processing make finding information simple.
• Smart content recommendations: AI suggests relevant insights to keep teams informed and up to date.
• Flexible integrations: Connects with storage drives, data visualization tools and messaging platforms to centralize company knowledge.

10. SurveySparrow: best for conversational surveys

Source: SurveySparrow

TL;DR: SurveySparrow is an omnichannel survey platform that helps businesses collect and analyze feedback through engaging, conversational surveys.

🎯 Specialties and use cases

​SurveySparrow is an experience management platform that enables businesses to create and distribute engaging, conversational surveys to gather valuable feedback in the hospitality, healthcare and education industries. 

✨Top features: 

• Omnichannel feedback collection: Surveys can be shared across various channels, including email, social media, web links and embedded options. This allows businesses to reach their audience wherever they are.
• AI-powered insights with CogniVue: This feature helps derive meaningful insights from large volumes of data to facilitate smarter decision-making.
• Automation and integrations: SurveySparrow supports workflow automation and integrates with over 2,000 platforms.

11. Temper: best for measuring real-time customer experience

Source: Temper 

TL;DR: Temper is a customer feedback tool that helps businesses collect and track real-time satisfaction ratings to improve customer experience and product insights.

🎯 Specialties and use cases

Temper makes it easy to capture quick customer feedback through customizable widgets on websites and emails. Businesses use it to measure satisfaction, track sentiment over time and identify areas for improvement. It’s especially useful for product research. Placing widgets on product pages helps brands understand how customers feel about their offerings and pinpoint areas that need improvement.

✨Top features: 

• Customizable feedback widgets: Collect real-time feedback with widgets placed on web pages, in emails or embedded inline.
• Simple feedback analysis: View trends with rating graphs, feedback streams and a public rating wall for transparency.
• Targeted feedback collection: Use tracking and targeting options to gather insights from specific users or customer segments

12. Typeform: best for creating interactive and engaging forms

Source: Typeform

TL;DR: Typeform is an interactive form builder that creates engaging, conversational surveys to improve response rates.

🎯 Specialties and use cases

Typeform specializes in creating simple interactive forms that display one question at a time. This approach enhances user engagement and completion rates. It’s particularly useful for businesses seeking to gather customer feedback, perform market research or collect data in a user-friendly way.

✨Top features: 

• Flexible question formats: This survey creation tool includes multiple-choice, scale ratings and open-ended questions to support both qualitative and quantitative research.
• Conditional logic: Adapts surveys based on responses to ensure a personalized and relevant experience for each participant.
• Customizable templates: Pre-built survey templates make it easy to design surveys quickly. And with all their integrations, you can easily fit it into your workflow.

13. Userlytics: best for user experience testing 

Source: Userlytics 

TL;DR: Userlytics is a user experience (UX) research platform that enables companies to conduct usability testing and gather user feedback on websites, apps and prototypes.

🎯 Specialties and use cases

Userlytics specializes in both moderated and unmoderated usability testing to allow businesses to gain insights into user behavior and preferences. It’s particularly useful for organizations aiming to enhance their digital products by understanding user interactions and identifying areas for improvement.

✨Top features: 

• Moderated and unmoderated testing: Conduct live sessions with a moderator or let users complete tasks independently for flexibility in research approaches.
• Advanced metrics and AI analysis: Use AI-driven sentiment analysis and metrics to gain deeper insights into user experiences.
• Global participant panel: Access a diverse pool of over 2 million participants worldwide to ensure varied and representative user feedback.

How to choose the right market research tool

Choosing the right market research tool is about finding the perfect balance between data quality, usability and scalability. The best tools don’t just collect information — they help you turn insights into action. While every business has unique needs, here are the key factors to consider.

Access to high-quality data

A great market research tool should provide reliable, up-to-date information from a variety of sources. Look for platforms that offer a mix of quantitative and qualitative data. The more recent and diverse the insights, the more valuable your research will be.

Smart ways to analyze and visualize insights

Collecting data is one thing — making sense of it is another. Look for tools that offer built-in analytics and visualization features to help you spot trends and uncover opportunities. Bonus points if the tool lets you export charts and reports straight into presentations without extra formatting hassle.

Seamless integration with your workflow

A research tool works best when it fits into your existing ecosystem. Check if it integrates with your CRM, marketing platforms or business intelligence tools like Google Analytics or HubSpot. Collaboration features are also important — whether it’s sharing reports with your team or giving clients controlled access to specific insights.

Strong security and compliance standards

If you’re handling sensitive business data, security isn’t optional. Make sure the tool protects your information with encryption, role-based access and compliance with privacy regulations like the General Data Protection Regulation (GDPR) or California Consumer Privacy Act (CCPA).

Scalability without unexpected costs

Your needs today might not be the same a year from now. The best market research tools grow with you by offering flexible pricing, adjustable user seats and the ability to scale into new markets. Look for transparent pricing models without hidden fees that could limit your ability to expand.

Easy to use with reliable support

Even the most powerful tool is frustrating if it’s too complicated. A clean, intuitive interface can save you hours of time. And when you need help, a responsive support team — whether through live chat, email or a well-documented help center makes all the difference.

By keeping these factors in mind, you’ll be able to choose a market research tool that not only meets your current needs but also supports your business as it grows.

Discover a market research software platform that gives you smarter insights

With fast, high-quality consumer insights and a dedicated research expert on hand, Attest makes market research effortless. Whether you’re testing a new concept, tracking brand performance or analyzing competitors, our platform ensures you get reliable data, the right audience and expert guidance every step of the way.

Just ask Monica Aguilo, Senior Director of Consumer Insights at Manscaped:

“I love Attest. I love the speed and agility. I also really love that you guys provide a dedicated rep. I’m a marketer by trade, not a researcher, so it is nice to be able to have somebody to talk to whenever I have questions.”

With Attest, you don’t need to be a research expert to get expert results. If you’re ready to launch smarter surveys and make confident, data-driven decisions, get started today.

👉 Sign up now and see the difference for yourself.

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