11 Top market research services and solutions that deliver expert insights

Insights from your target customers can turn your business into a long-term profit-generating machine—but only some organizations have the budget to employ teams of market research experts. That’s where tools and external partners come in.

These solutions and services bring benefits by the boatload, including fast, quality insights into consumer behavior, trends, and into how your competition is performing. By providing easy-to-interpret data, they empower you and your colleagues to make informed decisions. The right tool saves valuable time and resources, allowing you to focus on your core business.

Sounds good? Since every business has different needs, we’ve compiled a list of options to find one that fits you.

Here’s the summary of services in our list:

Market research service provider	Key features	Pricing
Attest	Quality consumer insights, fast results, designated research manager	Find out more about Attest pricing
SurveyMonkey	Easy survey creation, extensive question types, powerful data analysis	Free plan available, paid plans starting at $25/month
Typeform	Interactive survey design, mobile-friendly responsiveness, advanced data management	Free plan available, paid plans starting at $35/month
Suzy	Real-time consumer insights, AI-powered analysis, agile research capabilities	Contact for pricing details
Gartner	Industry expertise, research reports, advisory services	Contact for pricing details
Pollfish	Mobile-first surveys, targeted audience, fast and actionable results	Contact for pricing details
Nielsen	Audience measurement, retail measurement, data-driven insights	Contact for pricing details
Google Trends	Trend analysis, search volume data, regional interest insights	Free to use
Remesh	AI-powered conversational research, real-time insights, participant engagement	Contact for pricing details
Latana	Brand tracking, customer segmentation, real-time data visualization	Contact for pricing details
Qualtrics	Robust survey creation, advanced data analytics, customer experience management	Contact for pricing details

1. Attest

The strength of market research tools and surveys is most obvious when you use them proactively, quickly, and with the right questions—Attest makes all of that easy. Our intuitive platform helps you spot shifts in the market landscape, allowing you to stay a couple of steps ahead of competitors and make informed strategic decisions that help your companies like yours offer consumers more of what they want.

One of the key advantages Attest customers love is how we’ve combined an easy-to-use survey platform and designated research advice to give you a truly comprehensive market research service. Whether your job title includes junior or chief, our platform gives you what you need to gather reliable consumer research quickly.

Key features:

• All our packages come with a designated research manager who advises you in how best to create the perfect survey, how to analyze your respones, and how to move forward with your market research projects.
• Send your surveys to a representative audience of 125 million people in 59 countries. Customize your survey audience with precise targeting options to ensure highly relevant results.
• We give you consumer insights you can trust by combining multiple high-quality sample sources. With three layers of quality control—including human and machine-learning processes—you can confidently use your responses for informed business decisions.

Average Rating (G2): 4.5 out of 5

Pricing: Your first survey is on us! Find out more about Attest pricing.

We use the data from Attest to engage with prospects or existing clients and bring them global insights – that’s something that was missing in the past. It provides support to our teams to have discussions with key clients. They have been impressed with our ability to pull out industry data that quickly.

Jim Dores, International Marketing Manager, JCDecaux OneWorld

2. SurveyMonkey

SurveyMonkey is an online survey tool with a user-friendly interface and a wide range of customizable survey templates.

Key features:

• Create surveys effortlessly using the platform’s user-friendly interface and customizable templates.
• Pick from a range of question types to gather the specific information you need, including multiple-choice, rating scales, open-ended, and more.
• Analyze survey results in real-time using built-in tools and generate insightful reports to uncover trends and patterns from the collected data.

Average Rating (G2): 4.4 out of 5 stars

Pricing: their cheapest plan, Team Advantage, starts at $25 per user per month, with a minimum of 3 users to get started with. 

3. Typeform

Typeform is the tool that makes market research looks good on both ends. It stands out with its sleek and interactive survey design, forms and quizzes that enhance respondent engagement and improve response rates.

Key features:

• Create engaging research with dynamic and interactive elements such as conditional logic, multimedia content and conversational interfaces.
• Typeform surveys are optimized for mobile devices, ensuring a seamless experience for respondents across various platforms.
• Collect, analyze and export survey data with Typeform’s intuitive data management tools, including built-in analytics and integration options for seamless data transfer.

Average Rating (G2): 4.5 out of 5 stars.

Pricing: The most basic plan starts at 25 USD per month but only allows for 100 monthly responses. The business plan costs 83 dollars and will let you receive 10,000 responses.

4. Suzy

Suzy is a versatile market research tool for US-based businesses. It makes it easy to collect qualitative data and customer feedback and conduct user research, offering a variety of research methods, like 1-1 video interviews and survey questions—almost like focus groups.

Key features:

• Survey templates help you get started in seconds.
• Make your surveys match your branding, thanks to the customization options.
• Conduct live interviews with people anywhere.

Average Rating (G2): 4.7 out of 5 stars

Pricing: Reach out to their team for info on pricing.

Psst: looking for UK solutions and services? Check out these UK market research companies.

5. Gartner

Gartner is a leading global research and advisory firm focusing on technology and market trends.

Key features:

• Gartner’s team of analysts and experts possess deep industry knowledge and provide valuable insights and recommendations to help businesses navigate complex market dynamics.
• Access Gartner’s extensive library of research reports, which cover a wide range of topics, including technology trends, market forecasts and strategic insights.
• Benefit from Gartner’s advisory services, where businesses can engage with experts for personalized guidance, strategy development, and implementation support.

Average Rating (G2): 4 out of 5 stars

Pricing: This varies per project, so reach out to Gartner for a quote

6. Pollfish

Pollfish is a market research tool that works best for sending short surveys, quickly testing a concept, and tracking brand metrics or customer satisfaction.

Key features:

• AI-powered surveys mean you get super quick support in creating surveys.
• Mobile-optimized surveys are sent to respondents when they are using a third-party app.
• Easy concept testing capabilities to quickly validate assets like logos.

Average Rating (G2): 4.4 out of 5 stars

Pricing: Their cheapest plan starts at $95 which allows you to collect up to 100 completed surveys with up to 5 questions.

7. Nielsen

Nielsen is one of the biggest global analytics companies. They are best known in the US for the famous Nielsen ratings, measuring the audiences for television, radio and newspapers in media markets.

Key features:

• Nielsen offers audience measurement solutions that provide detailed information on consumer demographics, media consumption habits, and advertising effectiveness.
• Nielsen’s retail measurement services provide valuable insights into consumer purchasing behavior.
• Nielsen brings on board extensive data and advanced analytics capabilities for expert research.

Average Rating (G2): No rating available.

Pricing: Every project is different, so pricing is too. Reach out to Nielsen for a quote.

8. Google Trends

Google Trends is a completely free market research tool that lets you compare trends and watch them evolve. You can uncover basic yet useful data on the interest in specific products, brands and other keywords.

Key features:

• Search term analysis over time lets you see how frequently a term is being searched and where in the world it’s most popular.
• The related topics and queries feature will give you an idea of the other search terms closely related to your original search term to give context to trends.
• Compare multiple search terms, you can see how your brand stacks up against the competition.

Average Rating (G2): 4.5 out of 5

Pricing: Free

9. Remesh

Focus groups with 1,000 people sounds like chaos and not focused at all, but with Remesh it is possible. They let you gather qualitative feedback at a quantitative scale for several research applications, thanks to AI.

Key features:

• Remesh works like scalable focus groups. You can launch a live conversation with an audience that is relevant to you, with up to 1,000 target customers at once.
• Ask in-depth questions to many people at once and let live AI analysis uncover trends and themes, compare responses and segment your audience, all automatically.
• Different question types mean you can keep the conversation flowing with open-ended questions and polls and even add visuals to clarify what you are asking about.

Average Rating (G2): 4.2 out of 5 stars

Pricing: You can get pricing info by requesting a demo.

10. Latana

Latana is a market research tool with a focus on tracking brand performance. You can uncover your growth potential by calculating market size, define purchase drivers and measure brand awareness and how it changes after you launch new campaigns.

Key features:

• Industry benchmarking helps you understand where your brand ranks by comparing your KPI data against your competitors in an interactive dashboard.
• Latana works with mobile-first micro surveys which consumers can access through in-app surveys.
• An MRP algorithm selects the right audience for your business, increasing data quality.

Average Rating (G2): No rating is available yet.

Pricing: Book a demo with Latana to find out more about their pricing and plans.

11. Qualtrics

Qualtrics is an all-in-one market research solution with different tools and platforms for your research needs.

Key features:

• Survey tool with audience management where you can purchase access to millions of respondents through Qualtrics.
• Analyze your existing data with statistical tests and watch how Qualtrics churns out data visualizations.
• A variety of market research tools to research purchase behavior, market segmentation, competitor analysis benchmarking and more.

Average Rating (G2): 4.4 out of 5 stars

Pricing: There’s a free survey maker that lets you gather 500 responses. Request a demo for all other market research tools to learn more about pricing.

Which market research service is best for you?

When choosing a right market research solution, think about how much you want to invest in the research process in terms of time, effort and budget. Look for a platform that offers a streamlined experience and provides dedicated support and reliable data, but also leaves you in control of the process.

That’s where Attest’s market research services come in. With our easy-to-use platform and the support of a dedicated research manager, you can conduct thorough, reliable research at speed. Try our product research or market analysis template to get a feel of it all.

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