Top 17 market research companies in the US (2025) 

6. Ascendant Consulting Firm

TL;DR: Ascendant Consulting Firm provides expert market research to help businesses make data-driven expansion and investment decisions.

📍Location: Miami, Florida

✨ Specialties: With over 95 years of collective experience, Ascendant Consulting Firm is one of the top market research firms. 

With their deep knowledge of US markets, this full-service market research company specializes in providing insights on competitive landscapes, consumer behavior and market feasibility. These capabilities help organizations create and implement strategic plans for expansion, market entry and risk mitigation.

✔️ Top use cases:

• Competitive analysis 
• Market opportunity evaluation
• Consumer insight analysis

7. Isurus

TL;DR: Isurus provides strategic market research for B2B companies, to help them understand decision-makers, improve complex buying processes and refine positioning.

📍Location: City of Burlington, Vermont

✨ Specialties: Isuris helps B2B and technology companies — including those in business software, manufacturing and financial services — solve key challenges through targeted market research. 

Their bespoke market research services help clients assess new opportunities, gain a comprehensive understanding of their markets and competitors, refine brand positioning, and optimize pricing and customer experience strategies.

✔️ Top use cases:

• Understanding B2B buyers and markets 
• Market assessment and planning
• Customer experience improvement

8. Ready to Launch Research

TL;DR: Ready to Launch Research is a market research agency that helps you get the market insights you need, without the guesswork or the high price tag.

📍Location: Los Angeles, California 

✨Specialties: Ready to Launch Research is a market research company that gets straight to the insights you need — fast and affordably. They blend traditional research methods like interviews and focus groups with digital tools to understand your market. 

With experience across the US and flexible solutions like short surveys and market reports, they can tailor a research plan to fit your budget.

✔️Top use cases:

• Focus group facilitation 
• Online communities research 
• Creative testing

9. Antedote

TL;DR: Antedote is an innovation consultancy that blends qualitative and quantitative research to drive product development and strategy, and unlock growth.

📍Location: Headquartered in San Francisco, California, with offices in London and New York

✨ Specialties: As an innovation agency, Antedote takes an out-of-the-box approach to gathering consumer insights. They blend traditional research methods with advanced tools like predictive modeling and data science to uncover opportunities. Instead of using a one-size-fits-all model, they tailor their research to fit each business challenge. 

But they don’t stop at insights, they provide clear execution plans — including service blueprints, scenario strategies and prototyping — to help businesses take action and gain a competitive advantage.

✔️ Top use cases:

• Market sizing research
• Product development 
• Customer journey mapping

10. B2B International

TL;DR: B2B International provides expert B2B market research, from customer loyalty to go-to-market strategy and content marketing insights.

📍Location: Headquartered in London, United Kingdom, with offices in Boston, Chicago and New York

✨ Specialties: B2B International by Merkle is one of the largest market research agencies in London and has US offices. They help B2B companies gain a clear picture of their markets, customers and competitors, and specialize in everything from customer loyalty and pricing effectiveness to market analysis and go-to-market strategy. 

They also conduct original research for thought leadership and content marketing, to help businesses create compelling content that resonates. Their cross-industry experience (chemicals, media, logistics and more) makes them uniquely qualified for B2B market research.

✔️ Top use cases:

• Thought leadership research
• Product and proposition research
• Customer research and segmentation

11. Ipsos

TL;DR: Ipsos is a global research firm that helps businesses test products, track brand health, analyze consumer behavior and predict market trends using advanced data and analytics.

📍Location: Headquartered in Paris, France, with offices worldwide, including New York City

✨ Specialties: Ipsos is one of the top market research companies that’s trusted by top brands and companies globally. Ipsos provides a wide range of market research services that help businesses track brand health, test products, analyze customer experiences and predict market trends. 

Two of their offerings stand out: KnowledgePanel, a representative survey panel for understanding public opinion and trends, and the Affluent Survey, which provides in-depth insights into the lifestyles and preferences of high-income consumers.

✔️ Top use cases:

• Brand health tracking
• User experience study
• Public opinion research

12. Dynata

📍 Location: Shelton, Connecticut (with offices worldwide)

✨ Specialties: Dynata connects businesses with over 70 million consumers and professionals worldwide and helps them gather reliable first-party data for research. 

Their platform makes it easy to create surveys, reach the right audience and analyze results. Companies use Dynata for concept testing, brand tracking, customer feedback and market segmentation. They also offer tools for measuring ad performance and understanding customer sentiment, making them a valuable resource for brands and agencies that rely on data-driven insights.

✔️Top use cases:

• Creative testing
• Survey authoring
• Market segmentation

13. Nielsen

TL;DR: Nielsen provides audience measurement and data analytics to help businesses understand consumer behavior across media platforms.

📍Location: New York City, New York

✨ Specialties: Nielsen provides four core services: audience measurement, media planning, marketing optimization and content metadata. But they are best known for their audience measurement and media planning services. 

Their audience measurement tracks how people engage with content across TV, digital and streaming platforms, while their media planning services help businesses analyze competitors, segment audiences and forecast trends to improve advertising and content strategies.

✔️ Top use cases:

• Cross-platform audience measurement
• Digital marketing strategy
• Media planning

14. Westat

TL;DR: Westat is a 100% employee-owned research firm specializing in data collection, analysis and technical assistance across health, education, social policy and transportation sectors.

📍Location: Rockville, Maryland

✨ Specialties: Westat designs and conducts large-scale studies, surveys and program evaluations to help governments, nonprofits and businesses make informed policy and program decisions. Their expertise includes survey research, statistical sciences and program assessments. 

They are particularly known for their health and social policy research, and use machine learning and AI-assisted interviewing to enhance data accuracy and streamline large-scale surveys. In addition to conducting research, they help organizations apply data insights by offering training and program development support. 

✔️ Top use cases:

• Behavioral health and health policy research
• Custom research design and implementation
• Comprehensive survey services

15.  Forrester Research Services

TL;DR: Forrester Research Services is a firm that delivers tailored market research solutions to help businesses understand customers, trends and the impact of technology.

📍 Location: Cambridge, Massachusetts

✨ Specialties: Forrester Research Services is the market research wing of the global research and advisory firm Forrester. Forrester’s market research consultancy helps businesses understand what’s happening in their industry, what their customers want and how they stack up against the competition. 

They’re especially good at analyzing how new technologies affect consumer behavior and business performance. Through their reports, surveys and advisory services, Forrester helps companies decide when and how to invest in new technology to get the best results.

✔️ Top use cases:

• Technology adoption and market readiness analysis
• Digital business transformation
• B2B and B2C marketing research

16. Azurite Consulting

TL;DR: Azurite Consulting is a B2B market research firm that recruits fresh respondents for every study using in-house teams and machine learning, to ensure precise targeting and high-quality data.

📍Location: Holmdel, New Jersey

✨ Specialties: Azurite provides custom surveys, market interviews and strategic research to help businesses with go-to-market strategies, R&D, geographic expansion, competitive intelligence and product launches. Unlike traditional research firms, they never recycle respondents from past studies. Every participant is newly recruited using in-house teams and machine learning, to ensure fresh perspectives and highly targeted insights — no matter how specialized the audience is.

✔️ Top use cases:

• Go-to-market strategy development
• Competitive intelligence
• Total addressable market (TAM) analysis

17. Veridata Insights

TL;DR: Veridata Insights are global market research experts specializing in survey programming, data collection and analytics with a focus on hard-to-reach audiences.

📍Location: Dallas, Texas

✨ Specialties: Veridata Insights provides full-service market research, including survey programming, data collection, reporting and analytics. Their expertise spans both qualitative and quantitative methodologies, with capabilities like statistical analysis, in-depth interviews and multi-source recruitment. 

With a presence in over 100 countries, they specialize in recruiting hard-to-reach B2B and consumer audiences and ensuring high-quality data. Known for their proprietary technology, strong data quality and robust panel strength, Veridata delivers reliable insights through custom dashboards and streamlined data visualization.

✔️Top use cases:

• Survey programming
• B2B audience research
• Data processing and visualization

Quick tips for choosing the right US market research company

Not all market research companies are the same. Some take weeks to deliver results, others require expensive custom studies and many lack transparency in their methods.

If you need fast, reliable and scalable insights, the right partner should offer more than just data — they should make research effortless. Before committing to a provider, ask yourself these key questions:

1. Can they reach your exact audience, fast? Look for a platform or firm with on-demand access to diverse, high-quality respondents.
   
2. Do they make research easy for you? A great research partner offers user-friendly tools and expert support, no matter your experience level.
   
3. Do they provide the right kind of research? Ensure they offer solutions for market analysis, brand tracking, creative testing and more.
   
4. Are they transparent about data quality? Trustworthy insights come from clear methodologies, representative sampling and reliable data sources.
   
5. Can you get real-time insights when you need them? Traditional research can take weeks; choose a provider that delivers insights quickly and efficiently.
   
6. Do they help you make better long-term decisions? The best research platforms support continuous learning and growth, not just one-off projects.

If you can confidently answer “yes” to these questions, you’re on the right track.

Get actionable insights into your US target market with Attest

Finding the right market research solution isn’t just about collecting data — it’s about getting accurate, meaningful insights from the right people, fast. Attest makes it easy to handpick your target audience, by selecting from 150+ million consumers across 59 countries using precise filters and quotas.

With Attest, you can:

✅ Reach the right audience: Select respondents that matter most to your business.
✅ Get results in days, not weeks: Speed up decision-making with fast, reliable insights.
✅ Ensure data accuracy: Our three-layer data quality check eliminates unreliable responses.
✅ Turn data into action: Use our interactive dashboard to explore and compare results easily.

How businesses use Attest:

When Oddbox planned to expand its veg box brand into three new UK regions—the Midlands, the Southwest, and Wales — they needed to gauge existing brand awareness before launching campaigns and buying media.

With Attest’s brand tracking, Oddbox measured prompted and unprompted brand awareness across different regions and uncovered valuable insights that shaped their strategy.

Through our brand tracking, we discovered we actually had quite high brand awareness in those regions, despite the fact that we weren’t operating there.

Liz Yates, Head of Growth, Oddbox