Best market research companies Houston: 2025 round-up

Houston, we have a market research question.

Luckily, there are dozens of market research companies in the area that can help with that. From energy giants in the Energy Corridor to healthcare innovators in the Medical Center, Houston businesses need reliable consumer insights to fuel their decisions. But in a city that put humans on the moon, shouldn’t market research be just as innovative?

Traditional Houston research firms offer valuable local expertise – they know their H-Town consumers and have mastered the art of Texas-sized focus groups. However, in a city built on innovation, many businesses are looking beyond conventional research methods.

That’s where Attest comes in with a different approach. As a leading market research company, we’ve built a technology platform that delivers consumer insights as quickly as Houston weather changes. While we don’t have a storefront in Houston TX, our solution offers something more valuable: instant access to millions of consumers across Texas and beyond.

When choosing a research partner in Houston, consider what truly matters: can they deliver insights as big as Texas itself, at the speed you need? Can they scale with your business? Many organizations discover that outsourcing their market research to specialized providers yields better results than keeping it in-house. We’re here to show you the best Houston has to offer, and how Attest stack up to them.

Overview of Houston’s top market research companies

CompanyTop features & servicesG2/Google rating
AttestMulti-market research
Brand tracking and monitoring
New product development
Consumer profiling and segmentation
Creative testing
Campaign measurement
G2: 4.5/5Capterra: 5/5
Sago• Focus group moderation & facilities
• In-depth interviews
• Online surveys
• Recruitment services
• Data analysis
4.3/5 on Google (144 reviews)
Connexion Research• Focus groups
• Product testing
• Taste tests
• Mock juries
• Recruitment services
4.9/5 on Google (335 reviews)
Versa Creative• Consumer behavior analysis
• Market trend analysis
• Brand perception studies
• Competitive analysis
• Digital marketing strategy
4.5/5 on Google (45 reviews)
Creative Consumer Research• Focus groups
• In-depth interviews
• Usability testing
• Product testing
• Recruitment services
4.7/5 on Google (204 reviews)
DIR• Research and evaluation
• Surveys and data collection
• Technical assistance
• Program evaluation
• Data analysis
N/A
Pierpont Communications• Market research
• Public relations
• Crisis management
• Digital marketing
• Brand strategy
4.6/5 on Google (9 reviews)
Houston Consumer Market Research• Focus groups
• Surveys
• Product testing
• Taste tests
• Data analysis
N/A
End to End User Research• Usability testing
• Ethnographic research
• Sensory evaluation
• Focus groups
• Recruitment services
4.9/5 on Google (103 reviews)
Ironwood Insights• Research design
• Data collection
• Analytics and reporting
• Survey programming
• Telephone research
3.9/5 on Google (13 reviews)
Saurage Research• B2B market research
• Customer satisfaction studies
• Energy market analysis
• Brand perception research
• Healthcare industry studies
N/A

11 market research firms in Houston TX

Research agencies in Houston offer everything from old-school focus groups to cutting-edge research solutions. Whether you want a deep dive into US consumer trends or tailored market research services for a specific challenge, Houston TX has it all. Let’s look at who’s who and which type of market research company is best for your research needs.

1. Attest

In a city known for innovation in energy, healthcare, and aerospace, Attest brings that same forward-thinking approach to market research.

Attest is a market research company that combines advanced analytics with expert research support, enabling Houston businesses to gather insights from millions of consumers quickly and efficiently.

Location and reach

While we don’t maintain a physical office in Houston, our platform provides unparalleled access to 125 million consumers across 58 countries. This means Houston businesses can gather insights from specific Texas markets or compare consumer behavior across multiple regions simultaneously.

Top services :

  • Multi-market research capabilities that let you compare consumer behavior across Texas cities or nationwide
  • Advanced brand tracking systems that monitor your market position with real-time updates
  • In-depth consumer profiling tools that reveal actionable insights about your target audience
  • Creative testing solutions that evaluate campaign effectiveness before launch
  • Project management tools that streamline complex research initiatives
  • Automated analysis features that make data interpretation intuitive

It’s particularly handy to be able to draft and analyse our surveys in English, making setup much quicker, less error-prone and analysis much speedier. The Analysis feature permits easier spotting of differences across markets, while it’s helpful to be able to tailor answer options for specific markets. Together, these features have created a seamless multi-market experience. – Leila Jahanshahi, Category & Insights Manager, Fever-Tree

Platform features :

Pricing overview

We offer flexible pricing options tailored to your business needs. Learn more about our pricing options and platform capabilities.

Customer feedback

On G2 Attest receives 4.5 out of 5 starts, alongside this review of a verified user: ”Attest offers an impressive and intuitive platform for gathering consumer insights swiftly and accurately. The ease of use, combined with detailed analytics, makes it an invaluable tool for data-driven decisions.”

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2. Sago

Sago, formerly known as Schlesinger Group, is a global leader in data collection and market research services. Their Houston facility offers comprehensive qualitative and quantitative research solutions, including focus groups, in-depth interviews, and online surveys. Sago’s state-of-the-art facilities and experienced team ensure high-quality data collection and analysis.

  • Market research services:
    • Focus group moderation and facilities
    • In-depth interviews
    • Online surveys
    • Recruitment services
    • Data analysis
  • Year founded: 1966
  • G2/Google rating: 4.3/5 on Google (144 reviews)

3. Connexion Research

Top market research companies in Houston TX

Connexion Research is a market research company in Houston TX that specializes in providing qualitative research services, including focus groups, product testing, and taste tests. Their Houston facility is equipped with modern amenities to facilitate effective data collection and client observation. They cater to various industries, including consumer goods, healthcare, and technology.

  • Market research services:
    • Focus groups
    • Product testing
    • Taste tests
    • Mock juries
    • Recruitment services
  • Year founded: 2007
  • G2/Google rating: 4.9/5 on Google (335 reviews)

4. Versa Creative

Top market research companies in Houston TX

Versa Creative is a full-service marketing and advertising agency that offers market research as part of its strategic services. They provide insights into consumer behavior, market trends, and brand perception to inform marketing strategies and creative campaigns. Their research services are tailored to meet the unique needs of each client.

  • Market research services:
    • Consumer behavior analysis
    • Market trend analysis
    • Brand perception studies
    • Competitive analysis
    • Digital marketing strategy
  • Year founded: 2009
  • G2/Google rating: 4.5/5 on Google (45 reviews)

5. CCR Studies

Top market research companies in Houston TX

CCR Studies, aka Creative Consumer Research, offers a range of qualitative research services, including focus groups, in-depth interviews, and usability testing. Their Houston facility is designed to provide a comfortable environment for participants and clients, ensuring effective data collection and analysis.

  • Market research services:
    • Focus groups
    • In-depth interviews
    • Usability testing
    • Product testing
    • Recruitment services
  • Year founded: 1976
  • G2/Google rating: 4.7/5 on Google (204 reviews)

6. Decision Information Resources, Inc. (DIR)

Top market research companies in Houston TX

DIR is a Houston-based market research firm specializing in research and evaluation, surveys and data collection, and technical assistance. They serve a diverse clientele, including government agencies, nonprofits, and private sector organizations, providing insights to inform policy and program decisions.

  • Market research services:
    • Research and evaluation
    • Surveys and data collection
    • Technical assistance
    • Program evaluation
    • Data analysis
  • Year founded: 1984
  • G2/Google rating: N/A

7. Pierpont Communications

Top market research companies in Houston TX

Pierpont Communications is a full-service public relations and marketing agency offering market research services to inform strategic communications and marketing initiatives. They provide insights into market trends, audience perceptions, and competitive landscapes to help clients achieve their business objectives.

  • Market research services:
    • Market research
    • Public relations
    • Crisis management
    • Digital marketing
    • Brand strategy
  • Year founded: 1987
  • G2/Google rating: 4.6/5 on Google (9 reviews)

8. Houston Consumer Market Research

Houston Consumer Market Research offers a range of qualitative and quantitative research services, including focus groups, surveys, and product testing. They cater to various industries, providing insights into consumer behavior and market trends to inform business strategies.

  • Market research services:
    • Focus groups
    • Surveys
    • Product testing
    • Taste tests
    • Data analysis
  • Year founded: approx. 2013
  • G2/Google rating: N/A

9. End to End User Research

End to End User Research is a market research firm that specializes in usability testing, ethnographic research, and sensory evaluation. They provide insights into user experiences and product interactions, helping businesses design products and services that meet consumer needs.

  • Market research services:
    • Usability testing
    • Ethnographic research
    • Sensory evaluation
    • Focus groups
    • Recruitment services
  • Year founded: 2017
  • G2/Google rating: 4.9/5 on Google (103 reviews)

10. Ironwood Insights Group

Top market research companies in Houston TX

Ironwood Insights Group offers comprehensive market research services, including research design, data collection, and analytics. They serve a wide range of industries, providing insights to inform strategic decisions and drive business growth.

  • Market research services:
    • Research design
    • Data collection
    • Analytics and reporting
    • Survey programming
    • Telephone research
  • Year founded: 2017
  • G2/Google rating: 3.9/5 on Google (13 reviews)

11. Saurage Research

Top market research companies in Houston TX

Saurage Research is a Houston-based market research agency specializing in B2B, healthcare, and energy sectors. With a strong focus on strategic planning and custom solutions, they deliver in-depth insights tailored to the unique needs of their clients.

  • Market research services:
    • B2B market research and competitive intelligence
    • Customer satisfaction and loyalty studies
    • Energy market trend analysis
    • Brand perception and awareness research
    • Healthcare industry consumer behavior studies
  • Year founded: approx. 1987
  • G2/Google rating: N/A

Choose Attest for your consumer research and market analysis

What sets us apart from traditional Houston market research agencies?

  • Speed to insights: Get your market research results in days, not weeks – perfect for Houston’s fast-paced business environment
  • Broader reach: Access consumers across Texas and beyond, not just limited local panels
  • Cost-effective solutions: Pay for what you need, without the overhead of traditional focus group facilities
  • Flexible methodologies: From market analysis to brand tracking, our platform adapts to your needs
  • Expert support: Get strategic consulting throughout your research journey

Our technology-driven approach means Houston businesses can access insights from millions of consumers instantly. Our platform scales to meet your research needs while maintaining the strategic rigor you’d expect from a traditional full service research firm.

Looking for market research agencies in different states? Check out our other regional guides:

Interested in agencies beyond the US? Attest has a global reach, with guides for:

Unlock winning market insights today

Gain deep insights into your target market. Make confident, winning decisions that put you ahead of your competitors.

Get your insights

Stephanie Rand

Senior Customer Research Manager 

See all articles by Stephanie