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Consumer insights software provides businesses with valuable information about their customers. This data can help you better understand customer behavior and preferences, and enables you to make more informed decisions about product development, marketing and sales strategies.
Consumer insights software can be used to collect and analyze insights from a variety of sources, including online surveys, social media, and customer purchase data. This can save your customer insights team time and energy in the long run.
The software can also track customer satisfaction levels over time, allowing you to identify trends and areas for improvement. By using consumer insights software, you can gain a wealth of valuable information that can be used to improve the overall customer experience.
But… which one to choose?
Check out our list of the top 15 software platforms for 2023. From big data analytics to survey tools, these platforms will help you get a clear picture of your customers’ needs and wants.
Not convinced? See how Little Moons used customer data to create a 1,000% increase in sales.
Choose the #1 consumer insights platform: Attest
Understand consumer trends & key demographics when you send insights surveys to our audience of 125 million.
Attest is a consumer insights platform that uses smart surveys to help you get to know your target consumers, which will help you make better marketing decisions. You can create surveys that are tailored to your specific needs, from scratch or based on our expert-written templates.
You can choose from a variety of question types, including multiple choice, Likert scale and open-ended questions. Our demographic targeting also makes it easy to target your surveys to specific groups of people.
Surveys are completely anonymous, so you can be sure that your respondents will feel comfortable giving honest feedback. Plus, Attest’s powerful analysis tools and sleek dashboard makes analyzing and implementing your newfound knowledge a breeze.
Pricing: Our plans start at $0.50 per response for up to 50,000 responses.
Key features:
I’ve seen a really good consistency in the results which tells me that the sample is of a high quality—it’s got that integrity within the data. Grant Warnock, Head of Business Intelligence at Nutmeg
I’ve seen a really good consistency in the results which tells me that the sample is of a high quality—it’s got that integrity within the data.
Use case:
Attest works for consumer brands of every shape and size who want to get closer to their target audience. Our consumer profiling tool will help you build detailed personas that can be used across all departments in your organization, to make customer-centric decisions. See our consumer profiling case studies for more information
While all segments are largely shopping online, we found out interesting extra details, like board game enthusiasts are much more likely to back something on Kickstarter and buy from certain small independent stores. Becky McKinlay, Head of Marketing at Big Potato Games
While all segments are largely shopping online, we found out interesting extra details, like board game enthusiasts are much more likely to back something on Kickstarter and buy from certain small independent stores.
Get quality insights, fast
Reach your real target customers and get insights that are triple-checked for quality with Attest.
Latana is a customer insight tracking tool that prides itself in its ease of use—both for brands and consumers.
You can get to know your customers through mobile-optimized surveys that are delivered to them on their smartphones, opening you up to surveying 4 billion mobile users in over 100 countries. Lantana has segmentation options that will help you create niche audiences, but you are limited to mobile surveys.
Pricing: Latana does not mention pricing or plans on their website, so reach out to their sales team for more information.
Use case: Nobody wants to answer tons of questions on their phone, so Latana really is perfect for a quick survey. Ask your audience one or a couple of hyper specific questions for maximum results.
One of the most well-known survey platforms is SurveyMonkey, which can help a great deal in collecting consumer insights. You get access to integrated panels accessing 144M+ people in over 130 countries, which should be enough to get to know your target group pretty well!
Pricing: Their Team Advantage plan costs $30 a month, per user, billed annually. Check out their other plans.
Use case: SurveyMoney is great for launching a quick survey and getting to know your audience better. Thanks to its ease of use you’ll have your survey up and running in no time.
Toluna is a complete solution that covers all things consumer insights. You can learn all about satisfaction and loyalty, determine the size of your market, get your NPS and walk the customer journey—all from the same solution.
Pricing: It’s no one-size-fits-all solution, so reach out to their team so schedule a demo and discuss price.
Use case: Toluna is a very complete solution that can be tailored to your specific research needs, so use it wisely. This one’s perfect for larger businesses that invest a lot of time and effort in their research.
Remesh is a tool for gaining qualitative insights at scale. It allows you to engage and understand a live audience in real-time, so you can make decisions based on their feedback.
With Remesh, you can get an accurate picture of your customers’ needs and wants, and adjust your offerings accordingly.
Pricing: Get in touch with their team to get pricing information
Use case: Remesh is a great tool to use when you’re in the middle of developing a new product or improving an existing one, and want your innovation to revolve around what consumers really want and think.
Pollfish is a survey tool that delivers real-time responses from 250 million+ consumers around the world. With their simple tool, you can conduct market research with ease, collecting valuable insights into your target market.
It comes with A/B testing capabilities, to test different versions of your questionnaire to see what works best. Plus, their advanced questionnaire logic ensures that your surveys are tailored to each individual respondent.
Speed is at the core of Pollfish: respondents find the surveys in third-party apps, for instance while playing a game, so they answer quickly, giving you instant results.
Pricing: The cheapest Pollfish pricing starts at $95 a month, which gives you 100 respondents, and up to five questions per survey.
Use case: Pollfish is great if you want to collect answers quickly, to steer your consumer insight research in the right direction. You can ask anything, from measuring the effectiveness of your campaign to product preferences.
Talkwalker has their so-called The Consumer Intelligence Acceleration Platform, which comes with various solutions that will help you get to know your target audience better. The AI-powered tool lets you monitor all customer conversations, from reviews to feedback.
Pricing: Talkwalker users all get a tailored product, so reach out to them for a custom price
Use case: Talkwalker is for the more advanced consumer insight research, giving you access to a customized toolkit. You can use it to gather feedback, ask questions, and conversations across a range of touchpoints for a complete view on customer insights.
Audiense is all about detailed audience segmentation. It will help you put consumer segmentation and cultural understanding together, fueling your consumer insights with an extra layer. The tool uses social data and machine learning to help you create highly detailed personas.
Pricing: There’s a free limited version of Twitter Marketing and Audience Insights, but to leverage all its strengths, take the Audience Insights plan for $696 a month.
Use case: From simply identifying your target audience, to getting to know them on a very deep level: Audiense does it all. It’s also great for incorporating existing data and social media in your consumer market research.
With Qualaroo, you gather information from visitors on your website or app, who are presented with your survey. This, of course, means you won’t be asking a lot of lengthy questions—that’s not what people came for—but you can get super specific information from people who are already familiar with your brand, for instance about their website visit purpose or how happy they are with the app.
Pricing: Depending on your number of page views, plans start at $80 a month when billed annually.
Use case: This consumer insight tool focuses on collecting feedback from your target group—so it’s always the right time to do so. Especially after launching new products or campaigns.
Affogata is an AI-driven platform that gives you the insights you need to improve your products and services in real-time. It tracks customer feedback from the open web and internal sources, so you can always be sure you’re getting the latest information. It focuses on gaming, fintech, consumer goods and insurance.
Pricing: Get in touch with them for a demo and custom pricing
Use case: When improving your product, consumer insights are key. Affogata will help you collect relevant information regarding your product, so you can easily implement it in your next round of the design stage.
PureSpectrum is an all round market research tool that allows you to set up your own research according to your needs. From concept testing before launch to analyzing the effectiveness of campaigns post-launch: you can do it all here.
Pricing: Get in touch with them for a custom quote
PureSpectrum works in 60+ countries and is specifically interesting for targeting niche B2B and consumer audiences. It works for a wide variety of market research purposes, including customers’ experience, customer satisfaction and other data that will fuel your future business decisions.
If you’re looking for a way to rapidly unlock customer insights from retailer loyalty programs, 11Ants is the solution for you. 11Ants takes the data generated by your loyalty program and transforms it into a company-wide asset, allowing you to leverage your investment in loyalty programs to get a more in-depth understanding of your customers.
Pricing: You need to reach out to get info on pricing, but they do advertise a free trial using your own data.
If you have a lot of data from a loyalty program that has just been sitting on a shelf, now’s the time to leverage it. 11Ants will help you make sense of the data collected through those programs to get to know your customers better, and offer better incentives for increased loyalty.
If you’re like most product teams, you’re always looking for ways to get an edge on the competition. And one of the best ways to do that is by understanding your consumers better than anyone else. That’s where Birdie comes in.
Birdie is an AI powered tool that helps you get actionable insights into your consumers. It pulls data from several public and private sources, combining them to create the first product intelligence cloud platform. That means you can access all the data you need in one place, and make better decisions about your product development and marketing strategies.
Pricing: No prices are mentioned on their website, so book a demo to find out more.
Use case: If you’re developing a new product, Birdie won’t just help you get to the market quicker, but with a better-built product, with a foundation of consumer insights. This one is for product teams who really want to work with what their customers are asking of them.
It’s not technically software, but it is highly valuable. Answer the Public gives you a visual of what people are looking for in search bars—aka: what they are thinking about. Specific questions and long tail keywords can be a great addition to your consumer research to confirm what is going on in your target audience’s head.
Pricing: They offer free searches—over 500k a month—but if those run out, their cheapest plan starts at only $79 a month.
Use case: You can’t read the minds of your customers, but you can check out the data on what they have been asking their favorite search engine platform. This is a great tool to start off your market research and find out what matters to consumers, without surveying them directly.
And last but not least: why do your own consumer insight research, if the tool with access to insane amounts of data does it for you? Think with Google is the go-to place for up-to-date and surprising articles on anything consumer insights. Keep an eye on your industry and uncover insights you couldn’t possibly get from any other tool.
Pricing: Free!
Use case: Think with Google is a great place to start out your market research and narrow down what type of consumer insight you will be focusing on, based on what market trends are saying.
When it comes to market research, no single tool can do everything. And while there are a number of software platforms on the market, not all of them are created equal. So, how do you know which one is right for your needs?
As the world of marketing data continues to grow and evolve, so too does the need for powerful and effective consumer insight software. With so many options on the market, it can be difficult to know where to start when choosing a software solution for your business. Here are a few key factors to keep in mind when evaluating consumer insight software:
We feel much more confident about our brand now. We feel that we’re making decisions that we know in advance are going to have a good impact, because we can measure that stuff before we even roll it out. Find out how Bought By Many disrupted their market with—you guessed it—consumer insights
We feel much more confident about our brand now. We feel that we’re making decisions that we know in advance are going to have a good impact, because we can measure that stuff before we even roll it out.
Consumer insights software provides businesses with a way to collect and analyze data about their customers. This information can be used to improve customer service, develop better marketing strategies, and increase sales.
Additionally, consumer insights software can help businesses to identify trends and understand what customers want. By using this type of software, businesses can gain a competitive edge and improve their bottom line.
If you’re looking to dig deep into consumer demographics and reveal, Attest is the #1 tool. Aside from sending detailed surveys, our team of dedicated experts is here to help you interpret your results, fast.
Start gathering consumer insights today!
Set up your consumer profiling research today and get quality insights into your target audience in hours.
With Attest, not only do you get access to a global audience of millions, but you’re also able to filter them to narrow it down to an audience that’s highly relevant to you. Our survey templates help you ask the questions that really matter.
These are specific pieces of information that help you to understand what your customers want and need. For example, you might collect data on the types of products that your customers purchase, their demographics, or their buying habits.
Customer insights can help you to make decisions about your marketing, product development, and sales strategies. Additionally, customer insights can help you to identify opportunities to improve the customer experience. By taking the time to understand your customers, you can ensure that your business is meeting their needs and exceeding their expectations.
Choose a tool that allows you to directly talk to your audience or one that lets you analyze what they’re saying online without being in an active conversation with you. With Attest, you can survey your specific target group, filtering 250 million people across 58 countries.
Senior Customer Research Manager
Nikos joined Attest in 2019, with a strong background in psychology and market research. As part of Customer Research Team, Nikos focuses on helping brands uncover insights to achieve their objectives and open new opportunities for growth.
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