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The automotive industry is experiencing one of its most transformative periods, probably since the first car hit the streets.
From the surge in electric vehicles, to the long awaited self-driving ones, and the evolving consumer expectations around mobility, automotive businesses need to know exactly what the market wants to stay competitive, or they’ll lose the race. They need deep, actionable insights backed by solid research. And they need it now.
At Attest we see firsthand how quality research can make the difference between a successful product launch and a costly misstep.
Whether you’re an established automaker pivoting toward electrification or a dealership adapting to changing consumer behaviors, choosing the right research partner helps you get into gear for the challenges ahead. We’ve listed some of the best players in automotive industry market research to find the one that aligns with your needs.
To help you make the best decision, here’s a detailed look at the leading automotive market research companies that can support your business.
Attest is a standout in the automotive industry market research landscape, offering the best tools to get real-time consumer insights in-house.
Automotive businesses can benefit from Attest’s easy-to-use platform that allows for in-depth market research and insights on consumer preferences, brand loyalty and emerging trends in the automotive industry like electric vehicles and autonomous technology.
Attest also provides in-depth research on new product development and concept testing, ensuring companies make data-driven decisions when bringing new products to market.
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Founded: 2015
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Drive Research (what’s in a name) specializes in delivering data-driven insights tailored to businesses in the automotive industry. From customer satisfaction surveys to mystery shopping and brand perception studies, Drive Research is ideal for companies looking to gain a better understanding of their customers and enhance brand loyalty.
Their expertise in data analytics helps automotive companies fine-tune their marketing strategies and customer experience.
Founded: 2016
Escalent is recognized for its market research work in the automotive industry and mobility sectors, particularly in EV adoption studies and mobility innovation research.
Escalent’s industry-leading market research helps automotive companies stay ahead of market trends and develop products that cater to modern consumer behavior. They offer customized solutions that can drive innovation, whether through trend analysis or in-depth studies on emerging mobility solutions.
Founded: 1975
JATO is a global leader in providing real-time automotive data and market insights, including pricing analysis, vehicle specifications, and market competition analysis.
With a strong international presence, JATO’s data-driven solutions enable automotive manufacturers to make strategic decisions regarding pricing strategies, vehicle performance, and competitor analysis. Their data helps companies optimize both local and global automotive strategies.
Founded: 1984
SIS International Research is a global leader in providing detailed market research for the automotive industry. Specializing in consumer behavior analysis, competitive intelligence, and market entry strategies, SIS offers both quantitative and qualitative research to help automotive businesses understand market dynamics and consumer preferences.
Their services help manufacturers and other automotive companies enter new markets and gain deep insights into customer behavior.
ESR Research focuses exclusively on automotive market research, delivering customized methodologies that cover everything from consumer behavior studies to market trend analysis.
The company is particularly strong in supporting product development research, helping automotive brands fine-tune their innovations and better understand how new technologies, like electric vehicles (EVs), are shaping the market.
Number of Employees: 11-50Founded: 1989 (formerly known as Estudio Silvia Roca)
Not Suzuki, not Taylor, but still Swift. Based in the UK, Swift Research has over 20 years of experience in automotive market research. Known for their expertise in running car clinics and gathering consumer feedback, they help automotive companies understand how their products perform in real-world scenarios.
Swift’s product evaluation studies provide valuable feedback that can guide manufacturers through product modifications or new developments.
Founded: 1985
Savanta provides comprehensive market research services for the automotive sector, focusing on brand performance, customer satisfaction, and market segmentation.
By helping automotive businesses track their brand’s health and customer perceptions, Savanta enables companies to make data-driven decisions that enhance both customer loyalty and product performance in a highly competitive marketplace.
Founded: 2019
Kadence International is a solid partner for automotive businesses seeking strategic insights. The company specializes in go-to-market strategies, brand tracking, and consumer behavior analysis.
Kadence is particularly strong in helping brands looking to expand into new markets and offers data-driven market entry strategies that allow for well-informed business development.
Founded: 1991
Adience focuses on B2B automotive market research, delivering highly actionable insights on the customer journey and decision-making processes within the automotive supply chain.
By specializing in B2B market segmentation and product development research, Adience helps automotive manufacturers and suppliers optimize their business strategies for both existing and potential markets.
Founded: 2020
Every business has different market research needs, depending on their goals, resources and timelines. In-house gives you more control over your data and deadlines, but it’s always important to consider these key factors to see which automotive market research company is the best fit:
Investing in professional automotive market research is essential for any business looking to remain competitive, or even get ahead. By partnering with Attest, you’ll gain invaluable insights into your target audience, as well as emerging market trends that can guide your product innovation and business development. Attest offers real-time data, consumer insights, and support from dedicated experts that enable you to make informed decisions based on the latest market dynamics.
Automotive market research is about understanding the complex interplay between consumer psychology, technical innovation, and market dynamics. The automotive industries are changing fast, so quality research helps companies anticipate market shifts, understand consumer needs, and make informed decisions about everything from product development to marketing strategy.
Effective market research acts as a roadmap for business growth. It helps companies identify new opportunities, validate market assumptions, and minimize risks when entering new markets or launching new products. The most valuable research goes beyond simple data collection to provide actionable insights that directly inform business strategy.
By providing deep insights into customer expectations, pain points, and desires, quality research enables companies to create products and experiences that truly resonate with their target audience. The key is in combining multiple research methodologies – from traditional surveys to innovative techniques like digital ethnography – to build a complete picture of the customer experience.
Market research has been crucial in understanding and accelerating EV adoption. It helps manufacturers understand barriers to adoption, identify key consumer segments, and develop strategies to overcome resistance to new technology. As the EV market continues to evolve, research plays an increasingly important role in predicting market trends and shaping product development.
Customer Research Manager
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