Nick White

Customer Research Lead

Nick joined Attest in 2021, with more than 10 years' experience in market research and consumer insights on both agency and brand sides. As part of the Customer Research Team team, Nick takes a hands-on role supporting customers uncover insights and opportunities for growth.

Articles written by Nick White

What is product branding, why is it useful and what are the benefits

Brand tracking

14 min read

Pet food market segmentation: 9 bite-sized pet market demographics

Pet

12 min read

A guide to primary vs secondary market research: the differences and how to conduct them

11 min read

How to conduct effective market research for financial services

Fintech

14 min read

24 brand image survey questions for real insights

Brand tracking

16 min read

How to conduct market research for healthcare

Brand tracking

12 min read

Shopper insights: A guide to making data work for you

Consumer profiling

10 min read

10 Sample survey questions for a tasty new food product

Food & beverage

12 min read

What is brand perception? How to measure and improve it

Brand tracking

13 min read

Market research for new product development in 6 steps

New product development

15 min read

How to do market research for a startup (with examples)

Consumer profiling

17 min read

A practical guide to analysing the competition in a product category

Market analysis

15 min read

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