Bel Booker

Senior Content Writer

Bel has a background in newspaper and magazine journalism but loves to geek-out with Attest consumer data to write in-depth reports. Inherently nosy, she's endlessly excited to pose questions to Attest's audience of 125 million global consumers. She also likes cake.

See all articles by Bel

Articles written by Bel Booker

The cost of living crisis slows the ecommerce boom

Direct-to-consumer

5 min read

Humanization of pets on the rise in the US

Pet

3 min read

Turning poop into gold: Baby Brezza finds global opportunity for diapering product

Baby

6 min read

How The Big Prawn Co. landed category growth by casting a line into consumer data

Food & beverage

7 min read

US vs UK: which market takes the lead on wellness foods?

Food & beverage

4 min read

How Clim8 Invest successfully changed their marketing to win hearts and minds

Creative testing

6 min read

How Trustpilot proved brand integrity is central to consumer trust

Market analysis

5 min read

10 key differences between US and UK consumers in 2022

7 min read

How Secret Cinema used consumer data to design a new global product

New product development

5 min read

Oddbox and SimplyCook on what F&B subscription brands need to succeed

Direct-to-consumer

8 min read

5 Sustainable brands to watch out for in 2025

Baby

4 min read

December 12, 2024

Green finance: consumers not yet sold on sustainability

Fintech

4 min read

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