Platform overview
Data quality
Analysis
By Use Case
Brand tracking
Consumer profiling
Market analysis
New product development
Multi-market research
Creative testing
Concept testing
Campaign tracking
Competitor analysis
Quant & qual insights
Seasonal research
By Role
Marketers
Insights professionals
Data storytelling playbook
2025 UK F&B trends report
2025 US F&B trends report
2024 UK media consumption report
Consumer Research Academy
Survey templates
Help center
Blog
Careers
Knowing your brand’s position in the market and identifying upward or downward trends is a must for brands of all sizes.
Here’s how some strong brands have used brand tracking research with incredible results.
We sometimes get asked about the effect that the Trademark has on shoppers – for example, could it put non-vegans off purchasing a product? This research has shown that this is absolutely not the case – all kinds of shoppers recognise, trust, and actively seek out the Vegan Trademark. Louisianna Waring, Senior Insight and Policy Officer at The Vegan Society
We sometimes get asked about the effect that the Trademark has on shoppers – for example, could it put non-vegans off purchasing a product? This research has shown that this is absolutely not the case – all kinds of shoppers recognise, trust, and actively seek out the Vegan Trademark.
It actually had quite a significant impact on our overall campaign costs. And I think it enabled us to plan a much more efficient campaign. Liz Yates, Head of Growth at Oddbox
It actually had quite a significant impact on our overall campaign costs. And I think it enabled us to plan a much more efficient campaign.
The Consumer Research Academy is brought to you by the Customer Research Team—our in-house research experts. Any research questions? Email or chat with the team.