# Attest > Enterprise-Grade AI Consumer Insights Engine for B2C brands ## Pages - [Attest Explore for Food & Beverage](https://www.askattest.com/explore-for-food-beverage.md): Attest Explore runs AI-moderated interviews with real consumers, then analyses and summarises every conversation for you. Qualitative depth to make the right decision on test flavours, formats and packaging concepts, with a flat fee at a fraction of the costs… - [Attention Gap Audit](https://www.askattest.com/attention-gap-audit.md): Only 13% of Britons give TV their full attention. Creator platforms already out-consume TV and streaming combined. Answer six questions and see the gap between your current media assumptions and how the UK actually watches, listens and reads in 2026. Only 13%… - [Platform Overview LP](https://www.askattest.com/platform.md): Stop juggling platforms, agencies and spreadsheets. Get the 
answers you need with a single, powerful research engine. Join the dots between surveys and interviews with real consumers to make decisions faster, sharper and more valuable. - [Attest Explore LP](https://www.askattest.com/explore.md): Access rich, qualitative insights in days, not weeks. Get a deeper understanding with AI-moderate interviews that surface your consumers’ authentic views. Access rich, qualitative insights in days, not weeks. Get a deeper understanding with AI-moderate interviews that surface your consumers’… - [About](https://www.askattest.com/about.md): Attest is the connected consumer insights engine for global B2C brands, turning consumer insights from a depreciating project asset into a compounding organisational one. Why Attest Exists In 2015, Jeremy King founded Attest in East London with a frustration most… - [Compass](https://www.askattest.com/compass.md): Ask Compass any research question and watch it create, edit and analyse based on your goals – so your insights team can ditch the admin and lead the conversation. - [Data Quality](https://www.askattest.com/data-quality.md): At Attest, we’re open about our approach to data quality, so you know what to expect when you choose to partner with us. Committed to high data quality standards For over 10 years, we’ve led the way in AI-enabled data… - [Cookie Policy](https://www.askattest.com/legal/cookie-policy.md): What are Cookies? Cookies are small pieces of information sent by websites to a web browser. They enable websites to collect information about their users that can be used going forward. For example, cookies can be used to store your… - [Data Protection, Information Security and Illegal Content Reporting](https://www.askattest.com/legal/security.md): Data Protection We offer two different styles of survey to our customers:  Text-based surveys: these can be sent to survey respondents from Attest’s audience base (“Attest Survey Respondents”) and/or survey respondents that you directly invite to respond to your survey(s)… - [Terms of Use](https://www.askattest.com/legal/terms-of-use.md) - [Press](https://www.askattest.com/press.md): Discover our latest company news. For inquiries, contact press@askattest.com - [Pricing](https://www.askattest.com/pricing.md): We believe your time should be spent uncovering high-value insights, not figuring out complex pricing models. With Attest you get clear and transparent pricing based on your research needs. A designated research expert to ensure project rigour and data quality… - [Data Processing Agreement](https://www.askattest.com/legal/data-processing-agreement.md) - [Legal](https://www.askattest.com/legal.md): Transparency and integrity form part of our key company values and that applies across our business, including in our legal terms. On this page you can find links to the different terms that apply to your use of the Attest… - [Acceptable Use Policy](https://www.askattest.com/legal/acceptable-use-policy.md): All Users First and foremost, you should only ever use the Attest Service in a way that is permitted by and compliant with applicable law. You should never use the Attest Service to solicit, engage, encourage or promote unlawful, irresponsible… - [Attest Explore](https://www.askattest.com/attest-explore.md): Get qualitative depth without the doubt. Attest’s AI-moderated interviews surface authentic consumer voices in days, not weeks. - [Attest Measure](https://www.askattest.com/attest-measure.md): Robust quantitative research that gives you insights at the speed, scale and rigour your business demands. - [Attest vs. Vypr](https://www.askattest.com/attest-vs-vypr.md): A single question can only tell you so much. Get the depth, context and consumer understanding to make decisions with confidence. Qual depth that actually scales AI-moderated interviews with real consumers at scale. Genuine qualitative depth that connects directly to… - [Attest vs. Conveo](https://www.askattest.com/attest-vs-conveo.md): Quantitative surveys and AI-moderated interviews connected in one platform. Real consumer insight in the moment you need it. Pick the right method for every question AI interviews are powerful but not the answer to every question. Get the full toolkit… - [Attest vs. Appinio](https://www.askattest.com/attest-vs-appinio.md): Quantitative surveys and AI-moderated interviews with real consumers. The depth and speed your research needs, without synthetic shortcuts. Analysis that goes as deep as you need Automated key findings for an immediate read, plus a full analysis suite to cut… - [Attest vs. Tracksuit](https://www.askattest.com/attest-vs-tracksuit.md): A score can only tell you so much. When your brand is growing fast and needs more than metrics, Attest gives you the full picture. When metrics aren't enough Simple brand metrics can only take you so far. Get a… - [Attest vs. Qualtrics](https://www.askattest.com/attest-vs-qualtrics.md): Quant surveys and AI-moderated interviews with real consumers. The right insight at the right time, without the wait. Launch in minutes, not weeks Draft, select your audience and launch in minutes. Compass AI accelerates setup and surfaces findings instantly. Built… - [Attest vs. Toluna](https://www.askattest.com/attest-vs-toluna.md): Fast, reliable consumer insights. No incidence-rate pricing. No analysis slog. Just answers you can stand behind. Data quality you can defend Layered AI, machine learning and human checks. Every result stands up to scrutiny so you share findings with confidence.… - [Attest vs. Suzy](https://www.askattest.com/attest-vs-suzy.md): High-quality consumer insights, expert support included, and AI that actually saves you time. No panel exhaustion. No premium lock-ins. Book a demo and run a free audience test. Data quality you can defend Layered AI, machine learning and human checks.… - [Platform Overview](https://www.askattest.com/platform-features.md): One engine for every team and market: tailored research, endless scale, and trustworthy data for answers you can stand behind. - [Product](https://www.askattest.com/product-teams.md): Prioritise the right features, refine your product strategy and launch confidently with consumer insights that keep up with your timelines. Full-cycle product development From exploration to GTM, move through every decision gate at speed. Profile consumers, test features and launch… - [Insights](https://www.askattest.com/insights-teams.md): An exec ask, a last-minute brief or a long-term strategic project. Attest gives you the tooling to meet any brief. Category research, on demand Map competitive positioning and understand what drives consumer choice. Fast enough for any strategic decision. Product… - [Brand](https://www.askattest.com/brand-teams.md): Go beyond tracking metrics to understand the consumer insights driving them. Every brand decision grounded in evidence, not instinct. Brand tracking that reflects your brand Build a tracker that meets your current needs, measures the metrics that matter, and evolves… - [Consumer Goods](https://www.askattest.com/consumer-goods.md): Attest is built for full-cycle consumer goods launches, from category analysis and ideation through to GTM and retail pitches that land. Expert research managers on every project From research question to clear insight in days One flat cost, no matter… - [Financial Services](https://www.askattest.com/financial-services.md): Attest helps financial services brands understand customers, track trust, and bring evidence to every product and marketing decision. Data quality you can defend in any governance conversation One flat cost, no matter who or where your audience is Dedicated research… - [Retail pitch](https://www.askattest.com/retail-pitch.md): Reach the right consumer, in the right category, at the right retailer. Get the evidence to back every claim in your pitch. From research question to insights in hours Data quality you can stand behind in any room Any shopper,… - [Media & Entertainment](https://www.askattest.com/media-and-entertainment.md): Attest helps media and entertainment brands track shifting tastes, test creative, and make confident commissioning decisions. Fast enough to meet any stakeholder brief Data quality you can stand behind and share with confidence Reach your audience across 59 markets, however… - [Food & Beverage](https://www.askattest.com/food-and-beverage.md): Use Attest for full-cycle product launches from category analysis, ideation right through to GTM and retail pitches that land. Expert partnership from day one From research question to clear insight in days One flat cost, no matter how niche your… - [Marketing](https://www.askattest.com/marketing-teams.md): Make smarter marketing decisions with consumer insights and prove the effectiveness of every campaign, brand, and creative investment. Prove campaign effectiveness in real time Test messaging and media before you commit spend, then measure shifts in awareness and consideration once… - [Ad sales pitch](https://www.askattest.com/ad-sales-pitch.md): Give advertisers the evidence they need to keep spending with you. Turn it around fast enough to back every pitch with data. Insights ready before the pitch, every time Data your team and advertisers can trust Stories built to connect… - [Brand and campaign effectiveness](https://www.askattest.com/brand-and-campaign-effectiveness.md): From ad hoc creative tests to longitudinal brand and campaign tracking. One platform for every marketing research question. A strategic research partner on every project Flexible enough for ad hoc briefs and long-term programmes One flat audience cost, whoever they… - [Category research](https://www.askattest.com/category-research.md): Deep, foundational category insight to inform strategy and anchor every project that follows. Reach any category audience at a flat cost Analysis tools to cut data from every angle Data quality you can stake strategic decisions on Understand who is… - [Product development](https://www.askattest.com/product-development.md): From identifying the right opportunity to launching the right product. Confidence at every stage of development. The right method for every stage of development Data quality you can build decisions on Expert research managers on every project - [PR & content pitch](https://www.askattest.com/pr-and-content-pitch.md): Attract brand attention and build your reputation as a category thought leader with consumer insights built to be pitched. - [Creative testing](https://www.askattest.com/creative-testing.md): Test creative quickly across any media type to ensure it reflects your brand and lands with the consumers who matter most. - [Consumer profiling](https://www.askattest.com/consumer-profiling.md): Build precise segments from real consumer data. Quantitative surveys and qualitative deep-dives your whole organisation believes in. - [Consumer duty](https://www.askattest.com/consumer-duty.md): Ensure compliance with FCA Consumer Duty by testing your products, messaging, and propositions with diverse audiences, including vulnerable customers. - [Concept testing](https://www.askattest.com/concept-testing.md): Test and refine concepts quickly to ensure every idea you take to market has the best chance of success. - [Campaign tracking](https://www.askattest.com/campaign-planning-and-tracking.md): De-risk your spend with consumer feedback that tracks campaign performance before, during and after going live. - [Brand tracking](https://www.askattest.com/brand-tracker.md): Move beyond vanity metrics to understand what's really driving your brand and exactly why it sits where it does. - [Salesforce Auth](https://www.askattest.com/sf-auth.md): ?php // Rendered by templates/sf-auth.php - [Pardot Form Handler](https://www.askattest.com/pardot-form-handler.md): ?php // Rendered by templates/pardot-form-handler.php - [Thanks](https://www.askattest.com/thanks.md): You’ll hear from us shortly to find out more about your research needs.Don’t forget! Check your spam folder in case our follow-up emails end up there. - [Speak Soon](https://www.askattest.com/speak-soon.md): Don’t forget! Check your spam folder in case our follow-up emails end up there. - [Webinars](https://www.askattest.com/webinars.md) - [Book a demo](https://www.askattest.com/book-a-demo.md): See Attest in action Tell us about your research needs and we'll show you exactly how Attest can help. Quant and qual connected in one platform Transparent pricing for predictable research costs Trusted by some of the world’s biggest B2C… - [Events & Webinars](https://www.askattest.com/events.md) - [Customers](https://www.askattest.com/customers.md) - [Our research](https://www.askattest.com/our-research.md) - [Homepage](https://www.askattest.com/index.md): Join the dots between surveys and interviews with real consumers to make decisions faster, sharper and more valuable. Strategic support from real researchers Everything you’d expect from an enterprise-grade platform – and more. Your dedicated research partner can help with… - [Blog](https://www.askattest.com/blog.md) - [Privacy Policy](https://www.askattest.com/legal/privacy-policy.md): Who are you? The information we collect and use depends on who you are, and how you are using the Attest Service. Select the relevant category below to find out how we may collect, use and share your information. We’d… ## Posts - [From idea to impact: how brands use Attest at every stage of ad campaign planning](https://www.askattest.com/blog/articles/from-idea-to-impact-how-brands-use-attest-at-every-stage-of-ad-campaign-planning.md): See how MANSCAPED, Lucky Saint, Little Moons and MOMA used consumer data to plan smarter ad campaigns — from first idea to proven results. - [How to write a market research brief](https://www.askattest.com/blog/articles/how-to-write-a-market-research-brief.md): A strong market research brief turns a broad business question into focused research. Learn what to include, how much detail to give researchers and how AI can turn your brief into focused objectives for a faster route to survey creation. - [How to create surveys faster](https://www.askattest.com/blog/articles/how-to-create-surveys-faster.md): A faster survey process starts before the questions are written. Learn how tighter briefs, reusable research assets, consistent QA and AI can reduce the amount of manual work when creating surveys. - [6 Ways advertisers can capitalize on second-screening](https://www.askattest.com/blog/research/6-ways-advertisers-can-capitalize-on-second-screening.md): Attest's media consumption research shows most viewers watch TV with a phone in hand. Here's how advertisers can turn that into an opportunity. - [How to reach Millennial audiences](https://www.askattest.com/blog/research/how-to-reach-millennial-audiences.md): How Millennials split their attention between old and new media, and what that means for reach and ad tolerance, from Attest's 2026 Media consumption report. - [What’s new in the Attest Autumn Wave](https://www.askattest.com/blog/attest-news/whats-new-in-the-attest-autumn-wave.md): Everything new at Attest. A few times a year. - [How to reach over-50s audiences](https://www.askattest.com/blog/research/how-to-reach-over-50s-audiences.md): A complete look at over-50s' daily media diet, drawn from Attest's 2026 media consumption report, mapping their time, attention and ad tolerance. - [How to reach Gen Z audiences](https://www.askattest.com/blog/research/how-to-reach-gen-z-audiences.md): A complete look at Gen Z's daily media diet, drawn from Attest's 2026 media consumption report, mapping their time, attention and ad tolerance. - [5 Advertising mistakes your brand is probably making](https://www.askattest.com/blog/research/5-advertising-mistakes-your-brand-is-probably-making.md): Our latest media consumption research reveals five ad mistakes brands are making in 2026, and what the data says to do about each one. - [How to detect and remove bots from survey responses](https://www.askattest.com/blog/articles/how-to-remove-bots-from-survey-responses.md): Survey bots are getting harder to detect as automated responses become more convincing. Here’s how to identify suspicious activity, handle flagged responses and keep poor-quality data out of your results. - [How to run multi-market research effectively](https://www.askattest.com/blog/articles/how-to-run-multi-market-research-effectively.md): Learn how to plan, localize and analyze multi-market surveys without sacrificing consistency. Explore best practices for running global research and see how Attest helps teams manage the process from one centralized platform. - [What it really takes to trust your data](https://www.askattest.com/blog/attest-news/what-it-really-takes-to-trust-your-data.md): In consumer research, every decision rests on a single question: can you trust the data? At Attest, answering that question well is the whole job, and it has two halves people rarely discuss together. - [How to get insights from survey data faster](https://www.askattest.com/blog/articles/how-to-get-insights-from-survey-data-faster.md): Collecting survey data is the easy part. The real challenge is turning it into decision-ready insight before the moment to act has passed. Here's how R&I teams can close that gap and speed up time-to-insight. - [How to automate survey analysis and reporting](https://www.askattest.com/blog/articles/how-to-automate-survey-analysis-and-reporting.md): Survey analysis is often the biggest bottleneck for insights teams. This guide breaks down which parts of analysis and reporting you can automate, where AI fits in and how to move from raw data to decision-ready insights faster. - [How to improve consumer research workflows](https://www.askattest.com/blog/articles/how-to-improve-consumer-research-workflows.md): Consumer research shouldn’t get bogged down in manual setup, scattered tools and slow reporting. Learn how to build a faster workflow that helps teams act on insight sooner. - [How to standardize and scale research workflows](https://www.askattest.com/blog/articles/how-to-scale-research-workflows.md): Research demand is rising, but fragmented workflows are holding teams back. Learn how to standardize the repeatable parts of consumer research and build a faster, more scalable insights engine. - [Better sleep beats weight loss as Britain’s top health goal](https://www.askattest.com/blog/research/better-sleep-beats-weight-loss-as-britains-top-health-goal.md): Sleep represents a genuine white space in food and drink marketing. Brands that connect nutrition to sleep outcomes are positioned to meet a demand that is already there. - [How GLP-1 is reshaping the American grocery basket](https://www.askattest.com/blog/research/how-glp-1-is-reshaping-the-american-grocery-basket.md): A fifth of American adults have now used GLP-1 medication. It's a structural change in how a large portion of consumers eats, shops, and thinks about food. - [The home takeover: why World Cup 2026 is a living room event](https://www.askattest.com/blog/research/the-home-takeover-why-world-cup-2026-is-a-living-room-event.md): Nearly 70% of US fans will watch World Cup 2026 primarily at home. Here's what it means for brands. - [ 7 AI market research tools worth considering in 2026](https://www.askattest.com/blog/articles/ai-market-research-tools.md): Explore seven AI market research tools for 2026 that help insights teams move faster, streamline analysis and turn credible consumer data into decisions without losing the human judgment good research depends on. - [Introducing Attest Explore: 1:1 AI-moderated interviews](https://www.askattest.com/blog/articles/introducing-attest-explore-ai-moderated-interviews-built-for-the-moment-that-matters.md): Today we're launching Attest Explore, 1:1 AI-moderated qualitative interviews into the same connected experience as our quantitative offering, Attest Measure. It's the next step in our mission to make high-quality consumer insights accessible to every insights-driven professional, and the first chapter in a bigger story we're excited to tell. - [The beginner’s guide to creative testing](https://www.askattest.com/blog/articles/creative-testing-survey-template.md): Launching creative without testing it first is expensive. Launching creative you know your audience loves is an investment. - [The jobs to be done framework: a practical guide for product teams](https://www.askattest.com/blog/articles/jtbd-survey-template.md): Why do customers really choose your product? The jobs to be done framework helps product teams move past assumptions and uncover the real problems their customers are trying to solve. - [The beginner’s guide to market sizing](https://www.askattest.com/blog/articles/market-sizing-template.md): Not sure if your market is big enough to be worth pursuing? This article breaks down what market sizing is, which methods to use, and how to gather the data you need to make a confident decision before you invest - [The American class paradox: why identity is fluid but mobility feels out of reach](https://www.askattest.com/blog/research/the-american-class-paradox-why-identity-is-fluid-but-mobility-feels-out-of-reach.md): Aspiration is high, but mobility is constrained. Discover how the rise of the Polyclass is reshaping class identity in America – and why brands need to rethink how they target consumers. - [The rise of the Polyclass: why Britain’s class system is fragmenting – and what it means for brands](https://www.askattest.com/blog/research/the-rise-of-the-polyclass-why-britains-class-system-is-fragmenting.md): New Attest research reveals the rise of the “Polyclass” – millions of Brits identifying across multiple social classes. Explore what this shift means for identity, behaviour and how brands should rethink consumer targeting. - [Food and beverage competitor analysis: a complete guide](https://www.askattest.com/blog/articles/food-and-beverage-competitor-analysis.md): In 2018, Olipop launched into a soda category dominated by Coca-Cola and PepsiCo. Two giants with century-old brands, billion-dollar marketing budgets, and a footprint in every store on the planet. By 2025, Olipop held 60% of the prebiotic soda market… - [Frozen food trends shaping consumer demand](https://www.askattest.com/blog/articles/frozen-food-trends.md): Frozen food is one of the most established categories in grocery retail. Consumers have relied on it for decades, and for good reason. But "established" doesn't mean static. Right now, the frozen aisle is in the middle of a quiet… - [How to launch a beverage product: a step-by-step guide](https://www.askattest.com/blog/articles/how-to-launch-a-beverage-product.md): Launching a new beverage product is a high-stakes undertaking. From concept to shelf, every detail matters – your audience, your benefits, your packaging, your price. A successful launch relies on making smart decisions at each stage, and grounding those decisions… - [The beginner’s guide to concept testing](https://www.askattest.com/blog/articles/concept-testing-template.md): Most products fail within two years of launch. Concept testing is one of the most effective ways to avoid that outcome. This guide explains what concept testing is, when to use it, and how to structure a test that gives you honest, actionable feedback before you commit. - [Gen Z alcohol trends 2026: what’s changed and what it means for brands](https://www.askattest.com/blog/research/gen-z-alcohol-trends-2.md): Gen Z alcohol trends in 2026 are defined by moderation, home consumption, and a growing shift toward flexible, low-alcohol lifestyles. - [How to measure brand perception and use it to sharpen your positioning](https://www.askattest.com/blog/articles/brand-perception-template.md): This article explains how to measure brand perception, benchmark against competitors, and turn the data into positioning decisions that give your brand a clearer, stronger identity - [The beginner’s guide to market analysis](https://www.askattest.com/blog/articles/market-analysis-template.md): This article breaks down what market analysis is, why it matters and how any business, big or small, can do it without needing to be an expert. - [Measuring brand health in competitive markets](https://www.askattest.com/blog/articles/brand-awareness-template.md): In a crowded market, knowing your brand is strong is not enough. You need to know exactly where you stand relative to everyone else, and why. - [The beginner’s guide to customer profiling](https://www.askattest.com/blog/articles/guide-to-customer-profiling.md): Most businesses think they know their customers. But assumptions aren't customer profiles, and the gap between the two is where marketing budgets get wasted. - [F&B challenger brand strategy: an insight-led approach](https://www.askattest.com/blog/articles/food-and-beverage-challenger-brand-strategy.md): From established giants like Coca-Cola and Nestlé to emerging disruptors like Olipop and Liquid Death, the F&B industry is dominated by fiercely competitive brands. Yet challenger brands aren’t just surviving — they’re thriving. In the last two years alone, the… - [Top organic food trends in today’s market](https://www.askattest.com/blog/articles/organic-food-trends.md): U.S. organic food sales reached $76.6 billion in 2025, with an annual growth rate of 6.8% — double that of the comparable marketplace. This marks the third consecutive year that organic foods have outpaced the total food market, signaling a… - [Raising the bar on data quality](https://www.askattest.com/blog/attest-news/raising-the-bar-on-data-quality.md): Attest fights data fraud and AI-generated fake responses by signing the GDQ Pledge. See how our independently verified standards ensure the highest quality market research. - [The rise of “justified price” in food and drink](https://www.askattest.com/blog/research/the-rise-of-justified-price-in-food-and-drink.md): Consumers are redefining value in food and drink, balancing price with health, sustainability and cultural relevance, and only paying more when it feels worth it. - [Wellness food trends to watch in today’s food market](https://www.askattest.com/blog/articles/wellness-food-trends.md): Consumers are more intentional than ever about how food supports their health and wellbeing. Wellness is no longer a niche – it’s shaping everyday purchasing decisions, from breakfast choices to on-the-go snacks. As expectations around functional benefits, ingredients and value… - [Consumer testing in F&B: What it is and why it matters](https://www.askattest.com/blog/articles/consumer-testing-food-and-beverage.md): Behind every meal, every sip, and every bite is a team of researchers who tested whether the food or beverage was appealing—and safe. This practice is known as consumer testing, and it involves gathering feedback from real consumers to understand… - [F&B product testing: How brands refine products](https://www.askattest.com/blog/articles/food-and-beverage-product-testing.md): With new products constantly entering the marketplace, the food and beverage (F&B) industry is one of the most crowded and competitive out there. For F&B brands, getting—and holding—shoppers' attention is key. But first, they need to understand what shoppers actually… - [Best data sources for food & beverage market insights](https://www.askattest.com/blog/articles/data-sources-for-food-and-beverage.md): To keep up with the fast-moving food and beverage market, F&B teams need insights they can rely on. Whether it’s getting a pulse on shifting consumer preferences, making product decisions, or validating industry trends, consumer insights help teams map the… - [Sensory testing in F&B – what it is and why it matters](https://www.askattest.com/blog/articles/sensory-testing.md): Sensory testing uses the five human senses — sight, smell, taste, touch, and hearing — to evaluate food and beverage properties like flavor, aroma, texture, and appearance, providing objective data on how consumers experience products. For F&B teams, sensory testing… - [12 essential KPIs for the food and beverage industry](https://www.askattest.com/blog/articles/kpis-for-food-and-beverage.md): You already track several key performance indicators (KPIs). Brand awareness. Customer satisfaction. Inventory turnover. Gross margin.  But the question isn’t whether to track them, it’s knowing what the numbers mean and how to act on them. For example, when brand… - [How to achieve product-market fit in food & beverage](https://www.askattest.com/blog/articles/food-and-beverage-product-market-fit.md): Achieving product-market fit in food and beverage means navigating a landscape where trends shift overnight. Gut health goes from niche to mainstream in months. Functional beverages explode while traditional sodas decline. Non-alcoholic drinks surge. What consumers wanted last year might… - [Ratio scale:what it is, why it matters, and how to use it in surveys](https://www.askattest.com/blog/articles/ratio-scale.md): If you want clean, decision-ready survey data, ratio scales are one of your best tools. They unlock the widest range of analysis, but only when questions are designed carefully. This guide shows what to ask and how. - [Interval scale: What it is, why it matters and how to use it in surveys](https://www.askattest.com/blog/articles/interval-scale.md): If “interval scale” sounds like stats jargon that belongs in a textbook to you, not a survey tool, you’re not alone. Here we explain what interval scales are, why they matter and how to use them to turn ratings into reliable insight. - [Gen Z media consumption 2026: What 1,000 young Americans told us](https://www.askattest.com/blog/research/gen-z-media-consumption.md): Gen Z isn’t just consuming media – they’re redefining it. Video sharing platforms dominate, social is their newsfeed, and AI-generated content is under scrutiny. Here’s what brands need to understand to stay relevant in 2026. - [How parents choose snacks: insights from 800 parents](https://www.askattest.com/blog/research/how-parents-choose-snacks-insights-from-800-parents.md): How do parents really choose snacks? Consumer insights reveal the trade-offs between health, price, convenience, and trust. - [How to test product-market fit quickly](https://www.askattest.com/blog/articles/test-product-market-fit.md): Testing product-market fit (PMF) before development saves you from launching products nobody wants. Instead of making assumptions, you use consumer insights to validate your audience, concept, messaging, and pricing before development. Test early, catch problems while they’re cheap to fix,… - [How to influence retail buyers with consumer insight](https://www.askattest.com/blog/articles/how-to-influence-retail-buyers.md): Retail buyers are spoiled for choice. With thousands of products competing for limited shelf space, the odds are stacked against brands. That’s why standing out is key - and consumer insight is the tool to achieve it. Consumer insight doesn’t… - [Product testing methods: How to validate new ideas](https://www.askattest.com/blog/articles/product-testing-methods.md): When most new products fail, it’s critical to find out what makes your customers tick. What are they willing to pay? Do they consider your packaging aesthetic? Do your flavors deliver again and again?  Conducting product testing reveals the answers… - [7 food and beverage trends shaping the market today](https://www.askattest.com/blog/articles/food-and-beverage-trends.md): Global events are shaping the way people eat and drink. Today’s consumers want the comfort of—and connection to—traditional flavors and nostalgic recipes, backed by ingredients that nourish their minds, bodies, and souls. To meet this demand, the food and beverage… - [Why the future of drinking might be soft drinks](https://www.askattest.com/blog/research/why-the-future-of-drinking-might-be-soft-drinks.md): The drinks industry is pouring investment into low-and-no innovation. But data suggests moderating drinkers are choosing soft drinks over alcohol-free alternatives – we spoke to DASH Water Co-Founder Jack Scott about the trend. - [Super Bowl viewing is reaching a tipping point between cable and streaming](https://www.askattest.com/blog/research/super-bowl-viewing-is-reaching-a-tipping-point-between-cable-and-streaming.md): Streaming is no longer the alternative option – but most viewers aren’t choosing it for flashy features. - [Where America will watch Super Bowl LX – and what they’ll be drinking while they do](https://www.askattest.com/blog/research/where-america-will-watch-super-bowl-lx-and-what-theyll-be-drinking-while-they-do.md): Home remains the heart of Super Bowl viewing, but who’s watching, how social the occasion is, and what’s in people’s cups varies sharply by age, gender, and region. - [Stratified sampling: What it is and when to use it](https://www.askattest.com/blog/articles/stratified-sampling.md): Stratified sampling is a method of sampling that divides a population into distinct subgroups before selecting a random sample from each one. It's helpful in market research when an audience isn't uniform but composed of meaningful segments, such as age groups, regions,… - [Introducing Compass: the co-pilot for researchers](https://www.askattest.com/blog/attest-news/introducing-compass-the-co-pilot-for-researchers.md): By accelerating research design and analysis, Compass gives insight leaders back time. Time to apply judgement, curiosity, and experience to their work, and to deliver clarity and confidence when it matters most. - [Top streaming subscription retention factors in 2026](https://www.askattest.com/blog/research/top-streaming-subscription-retention-factors-in-2026.md): Learn what drives streaming subscription retention in 2026. Explore key factors influencing US and UK consumers, from value for money and flexibility to content quality and rising costs. - [Know it now: Why clarity has become the most valuable asset in business](https://www.askattest.com/blog/attest-news/know-it-now-why-clarity-has-become-the-most-valuable-asset-in-business.md): In a world where consumer behaviour shifts fast, Attest’s new positioning, Know it now, is about clarity at speed and confident decision-making. - [What drives purchasing decisions in financial services?](https://www.askattest.com/blog/research/what-drives-purchasing-decisions-in-financial-services.md): Discover what matters most to UK and US consumers when choosing financial products — and how trust, transparency, and fairness shape their decisions in 2026. - [Food industry trends for 2026 and beyond ](https://www.askattest.com/blog/articles/food-trends.md): Article summary: The future of food is being shaped by changes in sustainability, technology, and authentic culinary experiences. - [Game on: what 2026’s gamers are playing, paying and prioritising](https://www.askattest.com/blog/research/game-on-what-gamers-are-playing-paying-and-prioritising.md): Gamers are a highly varied bunch. Some want cross-platform play to keep up with friends; others want AI-powered solo adventures. And when it comes to in-game ads? Opinions split hard and fast. - [Top automotive market research companies: An industry expert’s guide](https://www.askattest.com/blog/articles/automotive-market-research-companies.md): The automotive industry is experiencing one of its most transformative periods, probably since the first car hit the streets. From the surge in electric vehicles, to the long awaited self-driving ones, and the evolving consumer expectations around mobility, automotive businesses… - [What is an online panel survey? Definition and how it works](https://www.askattest.com/blog/articles/online-panel-survey.md): Struggling to reach the audiences you need? Online panel surveys connect you to engaged respondents, helping you test ideas, refine campaigns and make evidence-led decisions. - [The Attest guide to mastering multiple choice survey questions](https://www.askattest.com/blog/articles/multiple-choice-survey-questions.md): Multiple choice questions are simple in appearance but small mistakes can distort your results. Learn how to design clear, unbiased options that keep respondents engaged and data trustworthy. - [Qualitative market research questions: How to write them(+25 Examples)](https://www.askattest.com/blog/articles/qualitative-research-questions.md): Want detailed answers that actually explain why your customers think and behave the way they do? It all starts with the questions you ask. - [What is quota sampling?](https://www.askattest.com/blog/articles/quota-sampling.md): Quota sampling lets you quickly gather insights from the exact audience you need. Keep reading to find out how it works, when to use it, and why it’s a go-to for marketers and researchers. - [Anonymous surveys: Benefits, examples, and how to run them](https://www.askattest.com/blog/articles/anonymous-surveys.md): When people worry about being identified, they hold back. However, when anonymity is guaranteed, they’re far more willing to share the truth. An anonymous survey collects responses without storing any identifying data. No names, no emails, no metadata that could… - [How to increase your survey response rate (and get better data)](https://www.askattest.com/blog/articles/survey-response-rate.md): Getting responses is harder than it looks. This guide breaks down what “good” really is, and how smart tweaks to targeting, design, and timing can dramatically lift your survey results. - [9 top advertising trends to watch in 2026](https://www.askattest.com/blog/articles/advertising-trends.md): Advertising trends come and go, but adverts that make an impact last forever.  Think about Apple’s ‘1984’ ad or Old Spice’s ‘The Man Your Man Should Smell Like’ campaign as opposed to the average insurance spot before a YouTube video.… - [Four commercial opportunities for F&B brands in 2026](https://www.askattest.com/blog/research/four-commercial-opportunities-for-fb-brands-in-2026.md): New research reveals how shifting behaviours and priorities are opening up NPD opportunities for food and drink brands in 2026 – if they can rebuild consumer trust. - [Wondering which survey to use? Here are 15 types of survey methods explained](https://www.askattest.com/blog/guides/types-of-surveys.md): Not sure which survey to use? This guide makes it easy. Explore 15 survey methods and learn exactly when to use each one to get clear, reliable insights fast. - [15 product survey questions for better customer insights ](https://www.askattest.com/blog/guides/product-survey-questions-for-better-customer-insights.md): Creating a successful new product depends on crucial market insights. Check out these new product survey questions to get your product off the ground. - [10 Questionnaire examples to collect better customer feedback](https://www.askattest.com/blog/articles/questionnaire-examples.md): How can questionnaires help your business understand customers? For many teams, it feels daunting to create an effective questionnaire. How do you phrase questions so responses are clear and unbiased? Which question types produce the most meaningful insights? And how… - [Cross-sectional vs longitudinal surveys: What’s the difference and when to use each](https://www.askattest.com/blog/articles/cross-sectional-vs-longitudinal-surveys.md): Snapshot or trendline? Discover the key differences between cross-sectional and longitudinal surveys, what each method reveals and how to choose the right approach for your research. - [CSAT vs NPS: Which customer experience metric should you use?](https://www.askattest.com/blog/articles/csat-vs-nps.md): If you had to ask any CX manager which metric they track, you’ll probably hear one of two acronyms: CSAT (Customer Satisfaction Score) or NPS (Net Promoter Score). They’ve become the go-to tools for understanding how customers feel about your… - [Key restaurant trends for 2026: Insights for success](https://www.askattest.com/blog/articles/restaurant-trends.md): The restaurant world in 2026 is serving up an exciting menu. Sustainability, health-conscious menus, and a clientele searching for innovation, dynamism and personal engagement will dominate the food landscape in the coming years. By adopting leading restaurant trends, you can… - [How to improve your Net Promoter Score (NPS)](https://www.askattest.com/blog/articles/how-to-improve-nps.md): Struggling to improve your NPS? This guide shows how to close the loop with detractors, leverage promoters and turn insights into real improvements across the customer journey. - [Black Friday beats Boxing Day to become Britain’s biggest shopping event](https://www.askattest.com/blog/research/black-friday-beats-boxing-day-to-become-britains-biggest-shopping-event.md): As Black Friday keeps on getting bigger, brands that aren’t tracking key metrics risk underperforming during the most important retail event of the year. - [What is competition mapping? How to gain the competitive edge ](https://www.askattest.com/blog/articles/competition-mapping.md): Think you know your competitors? Think again. This guide shows you how to dig deeper, compare strengths and weaknesses and find the angle that helps you win more often. - [How to analyze survey results: 6 simple methods to turn data into insights](https://www.askattest.com/blog/guides/analyze-survey-results.md): Anyone can export survey results. The hard part is knowing what matters, what’s misleading, and what to do next. This guide walks through how to turn raw responses into business insights. - [8 stages of new product development with examples](https://www.askattest.com/blog/guides/steps-in-product-development.md): The earth was once just water, rocks, animals and plants. Someone somehow made Bluetooth out of that. If that doesn't make you excited about developing new products, we don't know what will.  - [Quantitative market research questions to ask for actionable insights](https://www.askattest.com/blog/articles/quantitative-market-research-questions.md): There's a big difference between asking "Why do you like our product?" and "On a scale of 1-10, how much do you like our product?"  Both questions are valuable, but they reveal different kinds of truth. Understanding your audience is… - [Survey vs questionnaire: What’s the difference and which should you use?](https://www.askattest.com/blog/articles/survey-vs-questionnaire.md): Surveys, questionnaires… same thing, right? Not quite. We break down what makes them different, how they work together and why it matters for getting insights you can trust. - [Nominal vs ordinal survey questions: Definitions, examples and when to use each](https://www.askattest.com/blog/articles/nominal-vs-ordinal-survey-questions.md): Learn the difference between nominal and ordinal survey questions, with examples and best practices for collecting accurate, actionable data to improve your survey analysis. - [How the gaming generation is playing with media consumption](https://www.askattest.com/blog/research/jow-the-gaming-generation-is-playing-with-media-consumption.md): With Gen Alpha more likely to spend time gaming than watching TV, the next generation of viewers is already rewriting the media playbook. - [Survey rating scales explained: How to choose the right one](https://www.askattest.com/blog/articles/survey-rating-scales.md): In this guide, we’ll define survey rating scales, explore the most common types and help you choose the right format for your research. - [Biased survey questions: Types, examples and how to avoid them](https://www.askattest.com/blog/articles/biased-survey-questions.md): In this article, we explore survey bias, the most common traps to avoid, and how to design surveys that invite honest, accurate responses so you see the world through your respondents’ eyes and not just your own. - [How to do market research: A complete 2026 guide](https://www.askattest.com/blog/articles/market-research.md): Whether you’re a startup aiming to understand your target audience or an established enterprise looking to refine your strategy, you’ll find practical insights to help you put market research to work. - [How to conduct international market research: 4 methods for global insights](https://www.askattest.com/blog/guides/international-market-research.md): Ready to take your brand global? This guide explains how international market research helps you understand new audiences, reduce risk, and launch products that succeed in every market. - [A practical guide to product development research](https://www.askattest.com/blog/guides/product-development-research.md): Want to build products your customers love ? This guide shows how product development research helps you uncover real needs, validate ideas, and make every stage of your product lifecycle more successful. - [10 key marketing trends for the US in 2026](https://www.askattest.com/blog/articles/marketing-trends.md): Marketing is in a state of constant evolution. Over the past decade, we’ve witnessed the rise of digital marketing channels and seen consumer behaviors shift to transform the marketing space.  - [Gen Alpha: The savvy savers shaping the future of finance](https://www.askattest.com/blog/research/gen-alpha-the-savvy-savers-shaping-the-future-of-finance.md): Already saving, spending, and managing their own money, is Gen Alpha the most financially aware generation yet? - [52 consumer behavior survey questions for expert customer insights](https://www.askattest.com/blog/articles/consumer-behavior-survey-questions.md): Article summary: Understand what drives people to buy with 52 expert-crafted consumer behavior survey questions. Learn how to uncover customer motivations, refine your marketing strategy and turn insights into meaningful business growth. - [Beauty industry trends for 2026 and beyond: what’s transforming the market?](https://www.askattest.com/blog/articles/beauty-industry-trends.md): Article summary: In 2025, beauty is driven by AI, sustainability, and inclusivity. Consumers want clean ingredients, eco options, and authentic brands that reflect their values. - [Market research for new product development in 6 steps](https://www.askattest.com/blog/guides/market-research-new-product-development.md): Market research for new product development will help you understand your users' needs, as well as potential risks and market opportunities. - [How Gen Alpha teens are redefining food culture](https://www.askattest.com/blog/research/how-gen-alpha-teens-are-redefining-food-culture.md): The next generation of consumers is already reshaping the food and beverage landscape - learn how to adapt to this cohort of fast food-loving gamers. - [Closed-ended survey questions: Types, examples, and when to use them](https://www.askattest.com/blog/articles/close-ended-survey-questions.md): The quality of your user research comes down to the quality of your questions. In market and brand research, even tiny choices like the words you use, the way you structure a question or the options you give, can completely… - [What is a representative sample? Definition, benefits and how to get it right](https://www.askattest.com/blog/articles/representative-sample.md): You can’t survey everyone in your market. But you don’t need to. A representative sample gives you accurate insights by capturing the views of a smaller group that reflects the whole population. Done well, it means a few hundred responses… - [How to determine sample size in five steps](https://www.askattest.com/blog/articles/how-to-determine-sample-size.md): As a business, you face big decisions: Which features to prioritize, how to position your brand or where to invest your marketing budget.  The insights you gather will only be as strong as the responses behind them, which raises the… - [How to run a market research survey that gets actionable insights](https://www.askattest.com/blog/articles/market-research-survey.md): Great ideas start with great data. If you want to launch a product, sharpen your brand message or choose the best place for your ad spend, you need insights you can trust. Market research surveys give you those insights quickly… - [The Gen Alpha Report (UK edition)](https://www.askattest.com/blog/articles/the-gen-alpha-report-uk-edition.md): Born between 2010 and 2025, Gen Alpha is the first wave of consumers to grow up entirely in a hyper-digital, AI-driven world, and their influence is already being felt. - [The Gen Alpha Report (US edition)](https://www.askattest.com/blog/articles/the-gen-alpha-report-us-edition.md): Born between 2010 and 2025, Gen Alpha is the first wave of consumers to grow up entirely in a hyper-digital, AI-driven world, and their influence is already being felt. - [ 9 Best survey tools for collecting meaningful data](https://www.askattest.com/blog/articles/best-survey-tools.md): Not all survey tools are built for the same job. Compare nine platforms for everything from quick feedback forms to advanced consumer research that supports real business decisions. - [Tap or Cap? What Consumers Really Think About Removing the £100 Contactless Limit](https://www.askattest.com/blog/research/tap-or-cap-what-consumers-really-think-about-removing-the-100-contactless-limit.md): As the FCA proposes removing the £100 cap on contactless card payments, UK consumers are split on the change – but largely in favour of personal choice and better security controls. - [Key trends shaping the functional beverage market in 2026](https://www.askattest.com/blog/research/fueled-up-how-energy-became-the-must-have-benefit-in-functional-beverages.md): Energy is the number one reason consumers reach for functional beverages – but it's not the only thing they care about. New research reveals opportunities for growth in this buzzing category. - [The 11 types of survey questions and when to use each one](https://www.askattest.com/blog/articles/types-of-survey-questions.md): Imagine you’re launching an employee engagement survey. To get a true sense of how your  people feel at your company, you’ll need to ask a mix of question types. For example, “How much do you agree with the statement: I… - [Net Promoter Score (NPS): What it is and why it matters](https://www.askattest.com/blog/articles/net-promoter-score.md): NPS (Net Promoter Score) is one of the most quoted metrics across a wide variety of industries. You've likely heard something like:“Our NPS is up this quarter so things are looking good.” But is that score actually telling you what… - [The savings knowledge gap – and how finserve brands can help close it](https://www.askattest.com/blog/research/the-savings-knowledge-gap-and-how-finserve-brands-can-help-close-it.md): New research uncovers a striking gap between what consumers think they know about savings products and what they actually understand. Learn how financial services brands can boost financial literacy and product uptake. - [What is a Likert scale and how should you use it in surveys?](https://www.askattest.com/blog/guides/likert-scale.md): Picture this: You went to see your favorite artist in concert. They were great, but the venue was very hot and had frequent sound issues. Afterward, you get an email from the production company with a single question: “Did you… - [Defying the decline: what’s driving growth in ready-to-drink alcohol?](https://www.askattest.com/blog/research/whats-driving-growth-in-ready-to-drink-alcohol.md): While overall alcohol consumption is softening, innovative brands are powering rapid growth in the ready-to-drink (RTD) segment - fuelled by premium, spirit-based cocktails that are capturing younger, more affluent consumers and reshaping the category’s dynamics. - [High prices, low pour: How the cost of living crisis is drying up alcohol sales](https://www.askattest.com/blog/research/high-prices-low-pour-how-the-cost-of-living-crisis-is-drying-up-alcohol-sales.md): Cash-strapped consumers are cutting back on alcohol - drinking less frequently, shifting to home consumption, and even giving up altogether. - [Why McDonald’s is losing ground and what consumers say will bring them back](https://www.askattest.com/blog/research/mcdonalds-customer-survey-decline-loyalty.md): In a landscape where fast food is practically woven into the fabric of American culture, McDonald’s has long held its golden-arched crown.  But recent headlines reporting declines in sales (US McDonald's outlets that have been open at least a year… - [How to write better survey questions that get honest answers](https://www.askattest.com/blog/articles/how-to-write-survey-questions.md): When businesses don’t listen to their customers, they end up making guesses and building products in the boardroom. This tends to create a mismatch between customer expectations and product experience, leading to churn. The truth is, you can reduce churn… - [What are surveys?Types, examples and tips for better insights](https://www.askattest.com/blog/articles/what-are-surveys.md): No doubt you’ve been asked how likely you are to recommend a product. That’s a survey in action — and your answer is doing way more than you think. Surveys might seem simple on the surface, but behind every well-crafted… - [What pension savers aren’t telling you](https://www.askattest.com/blog/research/pension-saver-concerns-trends-2025.md): Pension companies today are caught in a squeeze. People are more worried than ever about inflation eating into their retirement savings, but at the same time many aren’t sure how to set up or manage a pension.  Across both the… - [Smarter analysis and stronger stories, with AI at Attest](https://www.askattest.com/blog/attest-news/smarter-analysis-and-stronger-stories-with-ai-at-attest.md): At Attest we understand how important data storytelling is to any insights work. The impact of research is predicated on your ability to translate the insights you identify into language that resonates with stakeholders. But to get from data to… - [Cash is back: hard money sees a post-pandemic resurgence](https://www.askattest.com/blog/research/cash-is-back-hard-money-sees-a-post-pandemic-resurgence.md): Consumers aren’t ready for a cashless society just yet - we explore the reasons some people prefer cash, and attitudes to cash-free businesses. - [Consumers speak up on AI in financial services](https://www.askattest.com/blog/research/ai-in-financial-services-consumer-attitudes.md): Financial services firms are doubling down on AI to drive efficiency, cut costs and deliver more personalised experiences. But what do consumers think about AI in financial services? - [The data quality reckoning: trust must be the industry’s North Star](https://www.askattest.com/blog/articles/the-data-quality-reckoning-why-trust-must-be-the-industrys-north-star.md): The market research industry is at a crossroads. Trust in the quality of survey data is under serious pressure and the consequences are already being felt.  - [Consumers slash TV streaming subscriptions as price sensitivity peaks](https://www.askattest.com/blog/research/consumers-slash-tv-streaming-subscriptions-as-price-sensitivity-peaks.md): New data shows a TV streaming subscriptions cull has taken place - but what’s the outlook for the next 12 months? - [Not just faster, better: Attest’s approach to AI in consumer research](https://www.askattest.com/blog/attest-news/not-just-faster-better-attests-approach-to-ai-in-consumer-research.md): You’ll be hard pressed to find a SaaS provider that isn’t talking – at great length and volume – about how their AI tools are pushing the boundaries, changing the game, shifting the paradigm…  Do you believe any of it? We… - [What shoppers really want from their soft drinks in 2025](https://www.askattest.com/blog/research/consumer-soft-drink-trends-2025.md): The soft drink industry is under pressure. Health-conscious consumers are shifting their preferences, loyalty is fickle and innovation is no longer a nice-to-have – it’s expected. For insights professionals trying to decode what drives consumer choice, the stakes have never been higher. - [How consumers marked Memorial Day 2025 (and what brands can learn)](https://www.askattest.com/blog/research/how-consumers-marked-memorial-day-2025-and-what-brands-can-learn.md): How important is Memorial Day to Americans, how do they mark the occasion, and what opportunities are there for brands to join in the patriotism? Our research lifts the lid... - [Four key takeaways from IIEX North America](https://www.askattest.com/blog/attest-news/four-key-takeaways-from-iiex-north-america.md): The Attest team touched down in Washington for a jam-packed two days at IIEX this month. Amongst keynotes, breakout sessions and a busy show floor, we’ve unpacked four key themes that are top of mind for researchers in 2025. AI… - [AI features can unlock higher subscription charges for TV streaming services](https://www.askattest.com/blog/research/ai-features-can-unlock-higher-subscription-charges-for-tv-streaming-services.md): With AI-backed features, streaming platforms can deliver a richer, more engaging, and personalized experience - and justify higher subscription rates. - [Game on: what 2026’s gamers are playing, paying and prioritising](https://www.askattest.com/blog/research/gaming-consumer-insights-2025.md): Gamers are a highly varied bunch. Some want cross-platform play to keep up with friends; others want AI-powered solo adventures. And when it comes to in-game ads? Opinions split hard and fast. - [Ads, AI and algorithms: How to win over today’s streamers](https://www.askattest.com/blog/research/consumer-insights-media-entertainment.md): Streaming audiences today are overwhelmed by choice, increasingly price-conscious, and skeptical about ads – yet more open to AI-driven content than you might expect. Check our latest insights from US and UK consumers. - [Spilling the tea on the $790b hot drinks market in 2025](https://www.askattest.com/blog/research/hot-drink-behaviors-insights-us-uk-2025.md): As consumer priorities shift in the face of rising costs, climate concerns, and wellness trends, hot drink habits are heating up — and changing fast.  - [Split ends and shifting trends: the state of haircare in 2025](https://www.askattest.com/blog/research/consumer-haircare-trends-2025.md): From thinning strands to eco-conscious choices, today’s haircare shoppers are juggling a headful of concerns – and brands have some catching up to do.  - [Dining out in a downturn: rising prices shift restaurant habits](https://www.askattest.com/blog/research/dining-out-in-a-downturn-rising-prices-shift-restaurant-habits.md): Surging restaurant prices and increasing cost-of-living expenses are significantly altering dining out habits. - [Beyond the beans: what today’s coffee drinkers really want](https://www.askattest.com/blog/research/coffee-shop-consumer-trends-2025.md): Our research uncovers striking differences between different demographics when it comes to why they visit coffee shops. - [The real cost of tariffs: what Americans are feeling](https://www.askattest.com/blog/research/how-us-consumers-feel-about-tariffs-2025.md): US consumers are already noticing the impact of tariffs on the cost of goods - and they're changing their buying behavior as a result. - [Out of office, on a budget: How consumers are planning vacations](https://www.askattest.com/blog/research/us-uk-holiday-trends-2025.md): Inflation may be slowing, but with fast-moving global economic shifts and stubbornly high cost of living, are consumers' vacation plans in the balance? - [Ultra-processed foods: tackling consumer confusion](https://www.askattest.com/blog/research/ultra-processed-foods-tackling-consumer-confusion.md): Consumers are worried about ultra-processed foods but can’t necessarily identify them, our latest research shows. - [Organic food and drink: what’s holding back category growth?](https://www.askattest.com/blog/research/organic-food-and-drink-whats-holding-back-category-growth.md): Most consumers believe that organic food and drink products are better for health but they don’t always buy them. Our latest research explores the reasons why. - [Tax return spending trends 2025: How consumers plan to use their refunds](https://www.askattest.com/blog/research/tax-return-spending-trends.md): Tax season is here, and for many Americans, that means an influx of extra cash in the form of a tax refund. But how are people planning to spend their returns in 2025, and what does it reveal about the… - [Flavor first: Why taste rules the yogurt and ice cream aisles](https://www.askattest.com/blog/research/flavor-first-why-taste-rules-the-yogurt-and-ice-cream-aisles.md): What’s driving people’s decisions when they buy yogurt and ice cream? Our new research reveals that it’s flavor, above everything else, that people prioritise. Not only is it the thing consumers look for, they’re prepared to pay more for it too!  - [AI in the food industry: How consumers use AI at home](https://www.askattest.com/blog/research/ai-in-the-kitchen-the-future-of-food-or-recipe-for-disaster.md): How do consumers feel about using AI tools in their household for things like meal planning and grocery shopping? Here's our latest data from the US and the UK. - [Introducing: Hybrid audience research with Attest](https://www.askattest.com/blog/attest-news/introducing-hybrid-audience-research-with-attest.md): As customers become less loyal to brands, markets are increasingly saturated and competition is coming from all sides, brands are navigating tricky territory. Continuing to learn about your current customer base and strengthening their loyalty to you is just as important as bringing on new customers to fuel long term growth.  - [Obesity: who’s responsible and are weight loss drugs the answer?](https://www.askattest.com/blog/research/obesity-whos-responsible-and-are-weight-loss-drugs-the-answer.md): With obesity figures spiralling, we asked consumers for their thoughts on what action F&B brands, the government, and individuals should take. - [Frozen food: what shoppers really think](https://www.askattest.com/blog/research/frozen-food-what-shoppers-really-think.md): Frozen food has long had a reputation as inferior to fresh food, but with so much innovation in the category, are attitudes starting to change? - [2025 Consumer Adoption of AI Report](https://www.askattest.com/blog/articles/2025-consumer-adoption-of-ai-report.md): Artificial intelligence makes the headlines daily. But while we’re all reading about AI, how many of us are using it? This report aims to quantify both consumer openness to AI and their adoption of the technology. We’re especially interested in… - [Sober socializing: a growing opportunity for alcohol alternatives ](https://www.askattest.com/blog/research/sober-socializing-a-growing-opportunity-for-alcohol-alternatives.md): Many consumers go alcohol-free for the first month of the year, but beyond Dry January, how many of us are choosing to abstain from alcohol, and why? - [Social drinking: alcohol remains an important social lubricant](https://www.askattest.com/blog/research/social-drinking-alcohol-remains-an-important-social-lubricant.md): Binge drinkers or teetotalers? Our latest research delves into social drinking habits and finds that age and gender play a big role in alcohol consumption and preferences. - [Top 17 market research companies in the US (2026) ](https://www.askattest.com/blog/articles/market-research-companies-in-the-us.md): Discover 17 top US market research companies and tap into meticulous data analysis and market trend insights to better understand your audience. - [Social media sentiment: an erosion of consumer trust](https://www.askattest.com/blog/research/social-media-sentiment.md): With tech giants like Meta and X prioritizing freedom of speech and pulling back on fact-checking, how do consumers feel about social media today? - [Super Bowl 2025: what Americans really care about on game day](https://www.askattest.com/blog/research/super-bowl-2025.md): The countdown to Super Bowl LIX is on, and as always, the buzz isn’t just about football. So how are people tuning in, what are they eating and will Taylor Swift's attendance influence them? Read on to find out... - [Gaming in 2025: what brands need to know](https://www.askattest.com/blog/research/gaming-in-2025-what-brands-need-to-know.md): Gaming isn’t just a pastime anymore – it’s a massive, diverse industry that continues to shape entertainment, culture and the economy. How can brands like yours make the most of this ever-booming market? - [Key hospitality trends shaping the future of travel and service](https://www.askattest.com/blog/articles/hospitality-trends.md): Article summary: The hospitality industry in 2025 is driven by tech innovation, sustainability and personalization. See the key trends shaping travel experiences and how brands can adapt to stay competitive. - [Data storytelling at Attest: Introducing Boards](https://www.askattest.com/blog/attest-news/data-storytelling-at-attest-introducing-boards.md): At Attest, we understand that data storytelling is an iterative and often collaborative process that requires its own focused tools beyond basic analysis. So we created Boards - dynamic spaces for you to save insights as you go, craft your… - [Fashion industry trends for 2026: Strategies for staying ahead](https://www.askattest.com/blog/articles/fashion-industry-trends.md): Fashion industry trends in 2026 refer to the technological, cultural, and economic shifts reshaping how brands design, produce, market, and sell clothing.  The fashion industry is known for its constant state of evolution. In 2026, fashion industry trends are being… - [Branding trends 2026: how to future-proof your brand](https://www.askattest.com/blog/articles/branding-trends.md): Authenticity, innovation, and sustainability are more than just marketing buzzwords. They’re concepts that are vital to building a brand that customers can connect with — and that stands out from the crowd.  By embracing upcoming branding trends, you can strengthen… - [Listen to the latest Gen Z alcohol trends](https://www.askattest.com/blog/podcasts/listen-to-the-latest-gen-z-alcohol-trends.md): Attest's Customer Research Lead Nick White joined the On&Off podcast to talk through the latest insights into alcohol consumption in the US among Gen Z. - [Key market research trends for 2026: Insights and strategies](https://www.askattest.com/blog/articles/market-research-trends.md): The market research landscape is being shaped by rapid technological advancements, shifting consumer expectations, and the growing demand for actionable insights.  Whether you're a seasoned professional refining your strategies or a newcomer eager to understand the fundamentals, we offer an… - [Consumer packaged goods trends: what’s shaping the future of CPG?](https://www.askattest.com/blog/articles/consumer-packaged-goods-trends.md): From food and beverages to cleaning and cosmetic products, consumer packaged goods (CPG) continue to drive a huge section of the global economy. Here are the key trends for CPG market in 2025. - [2025 US Consumer Trends Report](https://www.askattest.com/blog/articles/2025-us-consumer-trends-report.md): This year’s consumer trends survey comes at a pivotal time; following the re-election of Donald Trump as president, but prior to him being sworn into office. There are a lot of unanswered questions at this stage: who will make up… - [2025 UK Consumer Trends Report  ](https://www.askattest.com/blog/articles/2025-uk-consumer-trends-report.md): This year’s consumer trends survey comes at a pivotal time; following the Labour party’s return to power and the announcement of the Budget. While Labour’s plans include consumer-friendly measures like an increase in the minimum wage, critics fear extra burdens… - [Top Market Research Companies in San Diego, CA for 2026](https://www.askattest.com/blog/articles/market-research-companies-san-diego.md): From biotech startups in Torrey Pines to craft breweries in North Park, San Diego businesses rely on solid consumer insights to guide their decisions. The city has some well-establised traditional local agencies and modern research companies, each with their own… - [Meet Attest’s new CEO Todd Latham ](https://www.askattest.com/blog/attest-news/meet-attests-new-ceo-todd-latham.md): As we close out a stellar 2024 and look ahead to an ambitious 2025, Attest is pleased to announce the appointment of Todd Latham as CEO.  - [Best market research companies Houston: 2026 round-up](https://www.askattest.com/blog/articles/market-research-companies-houston.md): Houston, we have a market research question. Luckily, there are dozens of market research companies in the area that can help with that. From energy giants in the Energy Corridor to healthcare innovators in the Medical Center, Houston businesses need… - [The top international market research companies in 2026](https://www.askattest.com/blog/articles/international-market-research-companies.md): Market research becomes more complex when you're operating across borders. Each country brings its own cultural nuances, consumer behaviors and market dynamics. While traditional global agencies have physical offices worldwide, modern solutions are making international insights more accessible than ever.… - [US Christmas shopper trends for 2024](https://www.askattest.com/blog/research/christmas-shopper-trends.md): As the festive season approaches, we wanted to understand how people are planning to celebrate, shop, and navigate the joys and stresses of the holidays.  - [What do consumers think about Jaguar’s rebrand?](https://www.askattest.com/blog/research/what-do-consumers-think-about-jaguars-rebrand.md): One thing has dominated marketing chatter in the last week – Jaguar and their brand relaunch. Here we try to dial down the heat, and bring in some light to hear what consumers think about the launch (and whether it might encourage them to buy from Jaguar...). - [Top 9 market research companies in Boston reviewed](https://www.askattest.com/blog/articles/market-research-companies-boston.md): Boston's innovation business ecosystem—from biotech startups in Kendall Square to fintech firms downtown—relies heavily on quality consumer insights. But with so many options for market research, from traditional focus group facilities to modern research platforms, finding the right partner isn't… - [AI will play an important role in Black Friday 2024](https://www.askattest.com/blog/articles/ai-will-play-an-important-role-in-black-friday-2024.md): Shoppers will use AI tools to help them work out what to purchase this Black Friday 2024, our survey of 2,000 US consumers finds. - [Retail trends 2026: how businesses can stay ahead of the curve](https://www.askattest.com/blog/articles/retail-trends.md): Trends change faster than consumers scroll through TikToks. Knowing where consumer habits and preferences are headed can help you give your potential customers what they want before they even know they want it.  - [Telecom market research companies](https://www.askattest.com/blog/articles/telecom-market-research-companies.md): The telecom sector is as competitive as it gets. Consumers are always looking for the most reliable provider that gives them the fastest 5G for the least amount of money, and if they find someone who delivers more, faster and… - [What is multivariate testing? | Strategies for success](https://www.askattest.com/blog/articles/multivariate-testing.md): Every little tweak on your landing page, every change in your ad copy, every adjustment to your call-to-action (CTA) — no matter how small it may seem, it could always be the thing that tips the scales for your conversion… - [How to calculate market size potential in 3 easy steps](https://www.askattest.com/blog/articles/how-to-calculate-market-size-as-a-scale-up.md): Got an awesome product you’re ready to bring to market? You’ll need to do your homework, and that means learning how to calculate your market size potential. Conducting an in-depth market segmentation or sizing study can cost a lot of… - [Gen Z beauty trends 2026: What’s driving the next generation of US beauty consumers](https://www.askattest.com/blog/research/gen-z-beauty-trends.md): What drives Gen Z beauty purchases in 2026? Discover key trends, year-on-year shifts, and how affordability, sustainability, and TikTok are shaping decisions. - [Best CPG market research companies in 2026](https://www.askattest.com/blog/articles/cpg-market-research-companies.md): Now is the moment for consumer packaged goods (CPG) companies to sharpen their competitive edge, and double down on actionable market research. Consumer behavior is shifting faster than ever (thanks, TikTok) and relying on assumptions or outdated data isn't retro,… - [What is monadic testing? How to use it to your advantage](https://www.askattest.com/blog/articles/monadic-testing.md): Feedback from consumers is crucial. Whether you work in marketing, product development, or sales, you can't improve without feedback. But the type of feedback you get matters just as much. Because not all feedback is created equal. For example: when… - [Gen Z food trends: what today’s young US consumers want](https://www.askattest.com/blog/research/gen-z-food-trends-2.md): Gen Z is redefining many aspects of US culture, from ways of working to shopping to buying and eating food.  With their unique values and behaviors, this generation is actively driving new trends, particularly around sustainability, health, and the digital… - [Gen Z food trends: what today’s young US consumers want](https://www.askattest.com/blog/research/gen-z-food-trends.md): Gen Z is redefining many aspects of US culture, from ways of working to shopping to buying and eating food.  With their unique values and behaviors, this generation is actively driving new trends, particularly around sustainability, health, and the digital… - [Message testing: Your guide to testing messaging](https://www.askattest.com/blog/articles/message-testing.md): Think your message is great? Your audience might disagree. This guide shows you how to test your ideas, ditch the duds and find the version your audience can’t ignore. - [How to create an ideal customer profile (ICP) in 2026](https://www.askattest.com/blog/articles/ideal-customer-profile.md): Being on social media and the internet often makes us feel like brands can know everything about everyone – after all, the data is right there, right? Marketers know better. Humans are complex, their choices, sometimes a little unexpected. In… - [Market assessment: steps for conducting a market analysis](https://www.askattest.com/blog/articles/market-assessment.md): How much do you really know about the market terrain you're planning to conquer next? Venturing into new business territories requires more than just a good hunch. A full target market assessment should be your first point of action, including… - [Expanding into new markets: strategies for growth in 2026](https://www.askattest.com/blog/articles/expanding-into-new-markets.md): When your company’s flagship product has been dominating the existing markets for years, it's not uncommon to get the feeling that there's more out there. Maybe something like... a whole other market? Once you've expanded your market share in your… - [How to identify your target market](https://www.askattest.com/blog/articles/how-to-identify-target-market.md): How picky are you when it comes to defining your target audience? Having a crystal clear understanding of who your target market is, who isn't, and what details set them apart is what will supercharge all your marketing strategies. When… - [Data Storytelling – How to make your CEO care about insights](https://www.askattest.com/blog/video/attest-webinars-data-storytelling-how-to-make-your-ceo-care-about-insights.md): You're skilled at uncovering insights from consumer research, but how do you make your CEO care about them as much as you do? In this 40-minute webinar, led by customer research expert Bianca Johnston (ex Shopify), you'll learn how to… - [Market penetration strategies to grow your market share](https://www.askattest.com/blog/articles/market-penetration-strategy.md): Take a second to think about products that came into your life and never left, and the ones that you started using enthusiastically, only for them to be gathering dust now. If a product or service can't penetrate into our… - [Attest guide to creating a product market fit survey (Plus example survey questions)](https://www.askattest.com/blog/articles/product-market-fit-survey.md): We’ll show you how to use product market fit surveys to test demand, uncover friction and keep your product aligned with what customers truly value. - [How to improve your products with market research](https://www.askattest.com/blog/articles/product-improvements.md): Improving your product isn't about adding new features. It’s about making your products meet your customers' needs more closely. That could mean enhancing, removing, or tweaking features based on solid insights to boost user satisfaction and functionality. Before you decide… - [Qualitative data analysis: how market researchers can crack the code](https://www.askattest.com/blog/articles/qualitative-data-analysis.md): When numbers fall short and you need the full story, qualitative data analysis comes to the rescue. Instead of following assumptions based on numerical data, qualitative data analysis methods let you dig deeper. Qualitative data analysis examines non-numerical data –… - [How to find gaps in the market: 8 important steps](https://www.askattest.com/blog/articles/how-to-find-gaps-in-the-market.md): New products are constantly being launched to consumers, and often we find ourselves wondering: who really needed that? Some innovations might seem unnecessary, but they highlight an essential lesson about finding gaps in the market. Brands often look at the… - [Consumer research guide: best process and examples](https://www.askattest.com/blog/articles/consumer-research.md): Consumer research is all about genuine curiosity. You're not trying confirm your hopes and assumptions, or find insights that match your product or service. You're going in with an open mind, ready to learn about how your target customers feel,… - [Hybrid and flexible working at Attest](https://www.askattest.com/blog/life-at-attest/hybrid-and-flexible-working-at-attest.md): One of our core values is to Generate Outcomes. This means that we value Outputs > Inputs and believe that people are most productive when they get to choose how, where, and when they work. How we do hybrid and… - [7 Benefits of qualitative market research (and how to overcome the challenges)](https://www.askattest.com/blog/articles/benefits-of-qualitative-market-research.md): Get new ideas. Challenge outdated assumptions. Create narratives that hit home. Design products that users can't live without. These are all reasons to do qualitative research... The benefits of a qualitative study of your target market are endless, but we've… - [What is product positioning? Definition and examples from real brands](https://www.askattest.com/blog/articles/product-positioning.md): Why settle for broad appeal when you can connect directly with those who matter most? It's time we take a good hard look at the real-world benefits of clear product positioning and how it can transform your approach to product… - [What is market positioning? 7 Tips to create a recognizable brand](https://www.askattest.com/blog/articles/market-positioning.md): A solid market positioning strategy answers three fundamental questions: who you're serving, what promises you're making, and why your audience should trust those promises. With those answers ready, you'll have an effective market positioning strategy that influences, well, everything. It's… - [50+ Customer survey questions for every step of the customer journey](https://www.askattest.com/blog/articles/consumer-experience-survey.md): Are your customer surveys telling you what’s really happening? Use these questions to go beyond satisfaction scores, uncover friction across the journey and turn customer feedback into clear next steps. - [11 Types of qualitative research marketers navigate every day](https://www.askattest.com/blog/articles/types-of-qualitative-research.md): Is your marketing or product development a bit weak and under the weather, or isn't it as punchy as it used to be? Qualitative research might just be the pick-me-up it needs. Now, not just any type of qualitative market… - [6 Qualitative data examples for thorough market researchers](https://www.askattest.com/blog/articles/qualitative-data-examples.md): There are plenty of ways to gather consumer insights for fresh campaigns and better products, but qualitative research is up there with the best sources of insight. This guide is packed with examples of how to turn qualitative data into… - [Making it personal – using tech to build connections with consumers](https://www.askattest.com/blog/video/making-it-personal-using-tech-to-build-connections-with-consumers.md): Hear Benni from Diageo at 2024's Brand Growth Summit on building connections with target customers. - [Panel discussion – Future-proofing your brand with consumer insights](https://www.askattest.com/blog/video/panel-discussion-future-proofing-your-brand-with-consumer-insights.md): Listen to our panel of Marketing and Research pros discuss how insights can help you set you brand up for success. - [Attest Product Release: Multi-market | Attest’s Alyssa Stringer](https://www.askattest.com/blog/video/attest-product-release-multi-market-attests-alyssa-stringer.md): Hear about the latest product update from Attest, to help you seamlessly run and analyze research in multiple markets. - [OOH advertising in the post-cookie world | JCDecaux](https://www.askattest.com/blog/video/ooh-advertising-in-the-post-cookie-world.md): Here's Jim from JCDecaux's presentation from the Brand Growth Summit on reaching consumers in a post-cookie world. - [Harnessing data for social purpose | The Jamie Oliver Group](https://www.askattest.com/blog/video/harnessing-data-for-social-purpose.md): Hear Ros from the Jamie Oliver Group talk about how consumer insights and social purpose can go hand-in-hand. - [AI in the shopping experience: what consumers want](https://www.askattest.com/blog/video/ai-in-the-shopping-experience-what-consumers-want.md): Hear Attest's Jeremy King at the Brand Growth Summit on what consumers want from AI in 2024 and beyond. - [Marketing Today podcast: How to market effectively without third-party data](https://www.askattest.com/blog/podcasts/marketing-today-podcast-how-to-market-effectively-without-third-party-data.md): Host Alan B. Hart and Jeremy talk about the mimic octopus, zero-party data, and what he sees as the biggest threat facing marketers today.  - [4 Positioning strategies to grow and market your brand](https://www.askattest.com/blog/articles/positioning-strategy.md): Many brands are struggling with some pretty existential questions. "Are we truly meeting our customers' needs?" or "How can we communicate our unique value more effectively?" These pain points often stem from a murky positioning strategy or an unclear value… - [Attest sponsors Burberry British Diversity Awards for a third year](https://www.askattest.com/blog/life-at-attest/attest-sponsors-burberry-british-diversity-awards-for-third-year-running.md): In March ten Attesters got glammed up and went to the British Diversity Awards at the Great Room at Grosvenor House – an event Attest has been proud to sponsor since it began! - [Product webinar: Getting better insights with Enhanced Segments](https://www.askattest.com/blog/video/product-webinar-getting-better-insights-with-enhanced-segments.md): Here's our latest deep dive into how to ace your survey analysis with Attest's new results features. - [Employee Spotlight: Jordan Whyte](https://www.askattest.com/blog/life-at-attest/employee-spotlight-jordan-whyte.md): Here we meet Jordan, Senior Sales Development Representative as part of our Employee Spotlight series. - [Attest team visits Tech Talent Charter’s Diversity in Tech Roadshow](https://www.askattest.com/blog/life-at-attest/attest-team-visits-tech-talent-charters-diversity-in-tech-roadshow.md): On 14 March a number of Attesters went to the Tech Talent Charter’s Diversity in Tech Roadshow at Bletchley Park.  - [Employee Spotlight: Pauline Yaffa](https://www.askattest.com/blog/life-at-attest/employee-spotlight-pauline-yaffa.md): Next up in our Employee Spotlight series, we meet Pauline from our Customer Research Operations Team. Who are you and what do you do? I’m Pauline and I joined Attest in September 2022 as a Customer Research Operation Executive, in… - [The qualitative market research guide: actionable methods for best results](https://www.askattest.com/blog/articles/qualitative-market-research.md): If you're thinking about skipping qualitative market research and just going with your gut, this article is a must-read. While some brands and products in the past have won big based on someone's intuition, it certainly isn't a reliable recipe… - [Attest’s Enhanced Parental Leave policy](https://www.askattest.com/blog/life-at-attest/attests-enhanced-parental-leave-policy.md): Expecting a child is an exciting and challenging adventure and Attest provides enhanced parental leave to support new parents during this life transition. In a nutshell, primary carers receive 18 weeks of fully paid parental leave and secondary carers receive… - [Attest’s Fertility Treatment and Family Support policy](https://www.askattest.com/blog/life-at-attest/attests-fertility-treatment-and-family-support-policy.md): At Attest we have a Fertility Treatment and and Family Support Policy to help support Attesters who may require time off work (including accompanying their partners, surrogate, or co-parent) for any treatments or procedures related to family planning or their… - [A guide to brand tracking: what it is and how to boost your brand ROI](https://www.askattest.com/blog/articles/brand-tracking.md): If one of your priorities is to create a real desire for your product or service, then brand tracking can help. We take you through the basics to get started. - [How to gather consumer insights (and use them to improve your business)](https://www.askattest.com/blog/articles/how-to-gather-consumer-insights.md): What came first, the game-changing idea, or the customer insights that informed it? In most successful businesses, it isn't a chicken-or-the-egg dilemma, it's clear that customer insights are the foundation you need to change the game. But how do you… - [11 Brand management software, platforms and tools to understand customer perception in 2026](https://www.askattest.com/blog/articles/brand-management-software.md): Looking for brand management tools? We review 12 of the best and explain why they should be in every marketer's tech stack. - [7 Benefits of consumer research (beyond just market insights)](https://www.askattest.com/blog/articles/benefits-of-consumer-research.md): When you're marketing or developing new products, you might often feel that it's all been done before. You're scraping the bottom of the idea barrel for a new campaign or new feature. You feel like it's all a game of… - [Consumer insight surveys: how to unlock your market’s potential](https://www.askattest.com/blog/articles/consumer-insight-survey.md): How up to speed are you with what's going on inside your customers' heads? Maybe it's been a while since you checked in with them. Or you have new customers from a target audience you don't know very well. Or… - [How to build brand loyalty that lasts](https://www.askattest.com/blog/articles/what-is-brand-loyalty-how-can-you-boost-it.md): What's brand loyalty and why does it matter, anyway? Learn how brand loyalty leads to success, and get tips on how to boost and measure it. - [How the experts get results: 8 examples of consumer research](https://www.askattest.com/blog/articles/consumer-research-examples.md): From ditching red roses to nailing subscription messaging, these brands didn’t win by luck. They listened. Here are eight consumer research examples that show how smart insights translate into better decisions, stronger positioning, and measurable commercial results. - [What is brand development? An 8-step guide to your new strategy](https://www.askattest.com/blog/guides/brand-development.md): Brand development helps you build brand equity in the consumer's mind. Learn what it is, and the steps you can take to develop your brand. - [11 Market research companies in Dallas, TX for reliable consumer insights](https://www.askattest.com/blog/articles/market-research-companies-dallas.md): Shopping around for marketing research firms in Dallas, Texas? Market research companies are a great resource for relevant insights to guide your marketing strategy. Plenty of local providers and global marketing research firms can help you, but you can also… - [Introducing… Qual research made easy with Attest!](https://www.askattest.com/blog/attest-news/introducing-qual-research-made-easy-with-attest.md): We've just launched Video Responses! You can easily run reliable qual research in the same intuitive platform as your quant research with Attest. Read on to find out more about Video Responses... - [How to conduct a brand tracking study](https://www.askattest.com/blog/guides/how-to-conduct-brand-tracking-study.md): Are all those creative juices from your team flowing in the right direction? Is your brand getting more well-known, more popular, or more loved—or is it a combination of the three? Where your brand stands today is crucial knowledge to… - [10 Innovative advertising and creative testing companies for ads that convert](https://www.askattest.com/blog/articles/creative-testing-companies.md): We all know that dreaming up a creative idea and crafting a perfect ad campaign is a big deal, especially when you're tight on cash or stretched thin with resources. That's where a creative testing company comes in. A creative… - [How is inflation impacting consumers’ diets and shopping behavior?](https://www.askattest.com/blog/podcasts/soup-to-nuts-podcast-how-is-inflation-impacting-consumers-diets-shopping-behavior.md): Food prices are showing no signs of coming down, and that continues to hurt consumers' wallets. To make sure brands like yours understand how inflation is affecting spending—and to figure out what you should do about it—we ran fresh research… - [In-house vs. outsourcing market research: which is best for your goals?](https://www.askattest.com/blog/articles/outsourcing-market-research.md): Market research is not a luxury. Understanding what your target customers want is the foundation on which every successful business is built. But where is everyone getting their insights from? You can choose to outsource your market research, or do… - [How to name a brand in 6 steps (and make it memorable)](https://www.askattest.com/blog/articles/how-to-name-a-brand.md): Ever heard of anthimeria? It's when you start using a word in a new grammatical form, like a verb. We do it all the time. Just think of the success of iconic brands like Uber, Google, or Hoover. Their names… - [Subscriptions: Scaled — Digging deep into consumer behavior](https://www.askattest.com/blog/podcasts/digging-deep-into-consumer-behavior.md): Listen to Attest CEO and Founder Jeremy King on the Subscriptions: Scaled podcast. https://open.spotify.com/episode/3elx03r8buvdonzZioonk2?si=67618a72f2ac4f30 Jeremy explores various aspects of subscription businesses, focusing on understanding triggers for cancellations, strategies for winning back churned customers and attributions of blame for cancellations. We… - [20 Brand identity examples and ideas to inspire you](https://www.askattest.com/blog/articles/brand-identity-examples.md): Whether or not you really do taste the difference between Pepsi and Coca-Cola, there's a lot more than taste that sets these two beverage brands apart. It's the tale of two brands that don't compete just on a product level… - [10 Concept testing platforms to validate your ideas](https://www.askattest.com/blog/articles/concept-testing-platforms.md): Welcome to the world of concept testing! As a market researcher or a market research manager, you know how crucial it is to make sure your ideas for marketing creatives, ad copy and new products resonate with your target audience. … - [11 Top market research services that deliver expert insights](https://www.askattest.com/blog/articles/market-research-services.md): Insights from your target customers can turn your business into a long-term profit-generating machine—but only some organizations have the budget to employ teams of market research experts. That's where tools and external partners come in. These solutions and services bring… - [7 Creative testing tools for smart market researchers](https://www.askattest.com/blog/articles/creative-testing-tools.md): It sounds contradictory: loose and flowing creativity, and data-rich, consumer research and testing. But in the world of marketing, creatives have a whole host of measurable effects they should dig into—and many of them are more tangible than the oohs and aahs you hear… - [Brand repositioning: 6 steps (+ how to know when you should)](https://www.askattest.com/blog/articles/brand-repositioning.md): It’s one thing to build a brand. It’s another thing to ensure that your brand captures the attention of your desired audience, consistently. In today's fast-paced business world, companies need to constantly seek out new ways to stay relevant and… - [What is ad testing? Here’s how expert market researchers do it](https://www.askattest.com/blog/articles/ad-testing.md): Ad testing is the practice of evaluating advertising effectiveness, to see if your ads are reaching their intended audience and achieving their intended goals. Ad tests can be done through various methods such as market research surveys, A/B testing, focus… - [The ultimate guide to food branding: real-world examples and expert tips](https://www.askattest.com/blog/articles/food-branding-2.md): Few industries have as many brands and players as the world of food. From fast food outlets to supermarket aisles, food brands are heavily competing for the appetite of consumers. And as food is a sensory experience, your branding needs… - [The ultimate guide to food branding: real-world examples and expert tips](https://www.askattest.com/blog/articles/food-branding.md): Few industries have as many brands and players as the world of food. From fast food outlets to supermarket aisles, food brands are heavily competing for the appetite of consumers. And as food is a sensory experience, your branding needs… - [7 Steps to create a data-driven customer insights strategy](https://www.askattest.com/blog/articles/customer-insights-strategy.md): A customer insights strategy is your plan for how you will gather and analyze data about your customers, specifically about their needs, preferences, and behaviors. A data-driven strategy allows you to make informed decisions about your products, services and overall… - [Why should you do creative testing?](https://www.askattest.com/blog/articles/why-should-you-do-creative-testing.md): Billboard, TV ad, product packaging... whatever it is, you need to nail it! Here's how to make sure your target customers love your creative assets. - [What is consumer profiling? An Introduction](https://www.askattest.com/blog/articles/introduction-to-consumer-profiling.md): Knowing who your existing and future customers are helps drive company direction and unlock new sources of growth. - [Introduction to campaign tracking](https://www.askattest.com/blog/articles/introduction-to-campaign-tracking.md): Run pre-post campaign tracking to make sure you know how your campaigns perform. - [5 Ad copy testing methods to increase engagement (and why they work)](https://www.askattest.com/blog/articles/copy-testing.md): Creating the perfect piece of copy is a challenge, even for seasoned copywriters. You can never fully guess how your audience will react to your copy—and you shouldn't. What you should do is test your copy with your target market.… - [Introduction to brand tracking](https://www.askattest.com/blog/articles/introduction-to-brand-tracking.md): Brand tracking helps you spot changes in your brand's health, awareness and perception—and gives you the insights to understand why these changes are happening. - [Survey best practices](https://www.askattest.com/blog/articles/survey-best-practices.md): How to write a good survey, choose the right audience and analyze your data—the best tips from Attest's research experts! - [Top 9 market research companies in Los Angeles (LA) for customer insights](https://www.askattest.com/blog/articles/market-research-companies-la.md): When markets are as volatile as they currently are, it’s more important than ever that you make business decisions based on quality consumer insights, rather than guesswork.  Working with a top-notch market research company is the key to getting the… - [17 Brand preference survey questions that measure customer loyalty](https://www.askattest.com/blog/guides/brand-preference-survey-questions.md): Looking for example brand preference survey questions? These samples will help measure brand preference & more. - [14 Best market research companies in the UK for reliable data and analysis](https://www.askattest.com/blog/articles/market-research-companies-uk.md): Looking for insights on the UK market? Whether you want to test new products, refine messaging or assess market opportunities, the right data helps you make informed strategic decisions. A market research platform or agency can help, but choosing the… - [16 Market research companies in Chicago for reliable consumer insights](https://www.askattest.com/blog/articles/market-research-companies-chicago.md): Understanding your customers' needs is key to creating a killer product that resonates with them. Market research companies help you discover these needs in target markets through things like surveys, focus groups and product testing. This deep understanding of customer… - [14 Survey questions to ask for competitor analysis](https://www.askattest.com/blog/articles/competitor-analysis-questions.md): Whether you are just starting out, or looking to spice up things in a solidified market, you need to know what others are doing—and how consumers feel about it. - [3 International marketing examples and strategies to grow your brand across borders](https://www.askattest.com/blog/articles/international-marketing.md): International marketing is the art of taking your product, service or even entire brand across the border and marketing it there successfully. This means adapting your marketing strategy and materials to new cultures, languages, and regulations. You'll have to research… - [Top 15 consumer insights companies for data-driven customer profiling in 2026](https://www.askattest.com/blog/articles/consumer-insights-companies.md): Tired of guessing what customers want? None of that guesswork helps you understand consumers better. That’s why you need a consumer insights company that specializes in offering data-driven market research findings.  A consumer insights company or platform uses qualitative and… - [How to do market trend analysis: Types, examples and a step-by-step guide](https://www.askattest.com/blog/articles/market-trend-analysis.md): You can’t stay competitive if you’re not paying attention to where the market is heading. While gut instinct has its place, the brands that lead are the ones that back decisions with data. That’s where market trend analysis comes in.… - [How to market a new product: 16 proven product launch strategies for 2026](https://www.askattest.com/blog/articles/how-to-market-a-new-product.md): Article summary: Learn 16 proven ways to market a new product by combining market research, influencer marketing and creative tactics to build buzz, boost sales and turn customers into loyal fans. - [How to develop a winning food product: From concept to market success](https://www.askattest.com/blog/articles/food-product-development-2.md): Ever wondered how your favorite snack came to be? Trying to make sure your food product concept is a hit with your target market? Well you're in the right place! In this article, we dive right into that food product… - [How to develop a winning food product: From concept to market success](https://www.askattest.com/blog/articles/food-product-development.md): Ever wondered how your favorite snack came to be? Trying to make sure your food product concept is a hit with your target market? Well you're in the right place! In this article, we dive right into that food product… - [What is benchmarking research? Key steps to set data-driven benchmarks in consumer research](https://www.askattest.com/blog/articles/whats-benchmarking-research-and-how-do-you-do-it-well.md): You’ve probably heard about benchmarking in different contexts, like salaries. But what about in consumer research?  What is benchmarking in market research? In the context of market research, benchmarking is the systematic process of measuring your brand, products, or performance… - [70+ market research questions that lead to better business decisions](https://www.askattest.com/blog/articles/market-research-questions.md): Most market research fails before it even starts, not because of bad data, but because of bad questions. If you’re not asking the right things, you won’t get useful answers. This guide breaks down the types of market research questions that lead to better decisions, with examples you can use straight away. - [5 beverage branding ideas (with examples you can learn from)](https://www.askattest.com/blog/articles/beverage-branding.md): Get inspired with these beverage branding ideas. We’ve included real lessons and examples from popular drink brands you can learn from. - [What does inflation mean for brands?](https://www.askattest.com/blog/video/what-does-inflation-mean-for-brands.md): Attest Founder and CEO Jeremy King presents new data from the Squeezed Consumer Report on how consumers are reacting to higher living costs, and what brands should do to make sure they survive. https://www.youtube.com/watch?v=Pb1PxaV--R8 - [MANSCAPED: Exponential growth through informed decisions](https://www.askattest.com/blog/video/manscaped-exponential-growth-through-informed-decisions.md): Hear how MANSCAPED became a leading global brand by adopting consumer insights across their business early on to drive exponential growth. Here's Monica Aguilo, Senior Director of Consumer Insights, Strategy and Social Impact at MANSCAPED presenting at the Attest Brand… - [How Trustpilot used data to understand and improve brand perception](https://www.askattest.com/blog/video/how-trustpilot-used-data-to-understand-brand-perception-and-improve-it.md): Hear from Lauren Sims, Trustpilot's Head of Consumer Marketing at the Attest Brand Growth Meetup 2022. A look at how Trustpilot launched a global brand tracking study to understand brand awareness and perception with their consumer audience, how they’ve applied… - [Competitive market analysis: what it is and how to do it right](https://www.askattest.com/blog/articles/how-to-do-competitive-market-analysis-in-10-steps.md): Keeping your eye on the competition is vital. Find out how you can use competitive market analysis to stay one step ahead of your rivals. - [Brits are shopping online more regularly than six months ago](https://www.askattest.com/blog/research/brits-are-shopping-online-more-regularly-than-six-months-ago.md): Our data shows there’s been a boost in online shopping frequency and spending among UK consumers. - [Top 13 market research firms in New York City for real consumer insights](https://www.askattest.com/blog/articles/market-research-firms-new-york.md): If you're a marketer or insights professional looking for insights into your target audience, then look no further than the Big Apple. The market research industry is big and ever-changing, but there are some settled market research companies in New… - [How to use consumer research to survive a downturn](https://www.askattest.com/blog/articles/how-to-use-consumer-research-to-survive-a-downturn.md): Hear what experts like Mark Ritson, Dr Grace Kite and professors from Harvard Business School have to say about leaning into research in troubled times. - [11 Latana alternatives for better brand analytics](https://www.askattest.com/blog/articles/latana-alternatives.md): It's not just what you measure, it's also how. Latana is a smart survey solution with mobile-first micro surveys, but in some use cases, micro might not be enough. If you're looking for better brand analytics, you're in luck! This… - [What impact will inflation have on Black Friday 2022?](https://www.askattest.com/blog/research/what-impact-will-inflation-have-on-black-friday-2022.md): Our data suggests US and UK spending will be significantly down for Black Friday 2022, with shoppers saving money for household bills instead. - [Top 15 market research agencies London](https://www.askattest.com/blog/articles/market-research-agencies-london.md): There are many market research companies out there, but sometimes you just want to work with someone who's close to home or simply knows the area in which you're looking to expand. If that area is London, UK, this list… - [How can charities maintain donations as inflation bites?](https://www.askattest.com/blog/research/how-can-charities-maintain-donations-as-inflation-bites.md): Rising inflation is putting charities under strain. We investigate different initiatives that could help them to keep funds flowing. - [What are brand extensions? Types, strategies and examples](https://www.askattest.com/blog/articles/brand-extensions.md): We asked consumers which brands they'd like to see launch brand extensions across 13 different categories. Here's how they voted. - [How to measure brand awareness: KPIs, metrics and strategies](https://www.askattest.com/blog/articles/how-to-measure-brand-awareness.md): Want to understand how to measure brand awareness? Check out these 10 essential tactics for understanding how many people know your brand. - [Charging for returns will damage customer satisfaction](https://www.askattest.com/blog/research/charging-for-returns-will-damage-customer-satisfaction.md): With free returns highly valued by consumers, retailers who introduce charges must make sure their returns experience is top-notch. - [How to conduct market analysis for 2026](https://www.askattest.com/blog/articles/how-to-conduct-market-analysis.md): It’s not just the economic environment that has changed; consumer behaviour has too. Learn how to get a handle on it with market analysis. - [Brand equity: What it is, why it matters, and how to measure and build it](https://www.askattest.com/blog/articles/what-is-brand-equity-why-is-it-important.md): What's brand equity, and why is it important? We run through how to define brand equity, and the three main benefits of building it - increasing sales, higher profits, and way more influence. - [16 Ways to build a brand awareness campaign that turns heads in 2026](https://www.askattest.com/blog/articles/a-marketers-guide-to-brand-awareness.md): Is your brand getting lost in the noise? Here’s how to make it stand out. - [The Complete Guide to Rebranding in 2026](https://www.askattest.com/blog/articles/rebranding.md): Want to know how to carry out a successful rebranding? Find out how we overhauled our brand identity in this step-by-step guide. - [16 top market research tools for valuable insights in 2026](https://www.askattest.com/blog/articles/market-research-tools.md): Market research tools help you get to grips with your market and audience, faster. Here are 16 of the best market research tools you can use today. - [14 Essential branding metrics to measure in 2026](https://www.askattest.com/blog/articles/essential-brand-metrics-to-measure.md): Discover the 14 branding metrics brands like Nike, LuluLemon, MailChimp and Hubspot use to measure the success of their digital marketing efforts. - [23 Brand growth strategies you’ll want to steal](https://www.askattest.com/blog/articles/strategies-youll-want-to-steal-23-brand-growth-strategy-examples.md): Discover what brands like Cadbury, Starling Bank and Enterprise are doing to grow revenues with these 23 brand growth strategy examples. - [A step-by-step guide to product demand analysis in 2026](https://www.askattest.com/blog/guides/product-demand-analysis.md): 2020 showed us: even the steady sales of toilet paper can’t be taken for granted. Sudden surges or drops in demand happen across all product categories, from soap to software. - [11 Customer profiling tools to understand your market](https://www.askattest.com/blog/articles/customer-profiling-software.md): What's the best way to get to know your customers? You can monitor them or make blind assumptions (don't!), but what we recommend is using customer profiling tools. They combine the best of both worlds, if you choose the right… - [7 brand intelligence software to collect insights](https://www.askattest.com/blog/articles/brand-intelligence-software.md): The best way to get to know your brand? Through your customers! If you want to know how your brand is perceived and if your strong brand identity is coming across well, or even just how well known it is,… - [Will travelers be more risk-averse in Q4?](https://www.askattest.com/blog/research/will-travelers-be-more-risk-averse-in-q4.md): It's been anything but smooth runnings for travelers - does this make them less likely to take risks? We investigate... - [How to write and improve open-ended survey responses](https://www.askattest.com/blog/guides/open-ended-survey-questions.md): Open-ended questions promise richer insights, but vague answers and time-consuming analysis can get in the way. Here’s how to get better responses and find the insights that matter faster. - [6 simple ways to test consumer preferences](https://www.askattest.com/blog/articles/6-simple-ways-to-test-consumer-preferences.md): We run through 6 ways to test consumer preferences online and get answers to your burning questions in next to no time. - [Is ‘newness’ important to Gen Z in food and drink products?](https://www.askattest.com/blog/research/is-newness-important-to-gen-z-in-food-and-drink-products-2.md): Younger people are often looking for the latest trend - but how true is this when it comes to food and drink? We investigate... - [Is ‘newness’ important to Gen Z in food and drink products?](https://www.askattest.com/blog/research/is-newness-important-to-gen-z-in-food-and-drink-products.md): Younger people are often looking for the latest trend - but how true is this when it comes to food and drink? We investigate... - [How iterative creative testing can maximise marketing effectiveness](https://www.askattest.com/blog/articles/iterative-creative-testing.md): Iterative creative testing lets you refine and refine your assets until they reach peak performance. Learn how it's done. - [15 Brand image tracking companies that track consumer perception](https://www.askattest.com/blog/guides/brand-tracking-companies.md): When’s the last time you did any brand tracking? It’s been a while, hasn’t it? A lot of businesses don't prioritize brand tracking, focusing on other metrics and projects.  That’s a real shame. Because brand tracking studies are where a… - [Beauty Industry Market Size & Trends 2026](https://www.askattest.com/blog/articles/beauty-cosmetics-market-size.md): The beauty and cosmetics market is looking better than ever. Is it the new toxic-free products, the fact that more and more brands are becoming inclusive to people of color, or the creativity Gen Z is able to express using… - [10 voice of customer tools to improve your consumer experience strategy](https://www.askattest.com/blog/guides/voice-of-customer-tools.md): Oh, the art of listening. Many businesses put their customers first, but how exactly should that be done? Often, we believe that we know exactly how to cater to consumers’ needs. But in reality, there turns out to be a… - [11 brand tracking tools for marketers (and how to use them to monitor brand awareness)](https://www.askattest.com/blog/guides/brand-tracking-tools.md): Understanding how your brand is perceived isn’t just nice to have. It is essential. Brand tracking tools help you measure key metrics like awareness, sentiment and reputation so you can make informed decisions and grow with clarity. Unlike social listening… - [How to do market research for branding and build a stronger brand strategy](https://www.askattest.com/blog/guides/market-research-for-branding.md): Great branding isn't just a creative exercise where marketing teams throw ideas around until something sticks. Behind the best brands in the world—the ones you're automatically imagining —there's a lot of strategy fueled with market research, that has shaped every… - [How can a brand become indispensable?](https://www.askattest.com/blog/research/how-can-a-brand-become-indispensable-2.md): What can brands do to make sure customers stay loyal when they're feeling the pinch of inflation? We investigate... - [How can a brand become indispensable?](https://www.askattest.com/blog/research/how-can-a-brand-become-indispensable.md): What can brands do to make sure customers stay loyal when they're feeling the pinch of inflation? We investigate... - [13 brand health metrics you need to know and start tracking](https://www.askattest.com/blog/articles/13-brand-health-metrics-you-need-to-know.md): What are the ten most important metrics you should be using to measure your brand health? We have the answer. With these simple and easy-to-calculate data points, you’ll get a good sense of where the needle currently is, and what you can do to nudge it in the right direction. - [11 Market research methods for fresh consumer and competitor insights](https://www.askattest.com/blog/guides/market-research-methods.md): From surveys and focus groups to social media watching and consumer interviews, these market research methods are here to give you great insights. - [14 Demographic survey questions for actionable consumer insights](https://www.askattest.com/blog/guides/demographic-survey-questions.md): Think demographic questions are an outdated and irrelevant part of market research? Think again! - [15 Brand perception survey questions and examples (+ template)](https://www.askattest.com/blog/articles/brand-perception-survey.md): How can a brand perception survey improve your reputation? Attest is a leading consumer research and survey platform that helps brands gather insights through expertly crafted surveys. Attest is a consumer research and survey platform designed to help brands gather… - [The cost of living crisis slows the ecommerce boom](https://www.askattest.com/blog/research/the-cost-of-living-crisis-slows-the-ecommerce-boom.md): Nearly a quarter of Americans have pulled back on online spending sprees in the last six months, our annual direct-to-consumer (D2C) report shows. - [10 Best SurveyMonkey alternatives and competitors for customer feedback surveys](https://www.askattest.com/blog/articles/surveymonkey-alternative.md): Attest is a SurveyMonkey alternative for marketers & insight teams, with dedicated support from expert researchers. See how we stack up against SurveyMonkey. - [Ideal customer profile: what it is and how to create one (+ template)](https://www.askattest.com/blog/articles/customer-profiling-template.md): Learn about customer profiling and use our template to get you started on your profiling journey. - [Kids’ snacks: What are parents looking for?](https://www.askattest.com/blog/research/kids-snacks-what-are-parents-looking-for.md): Organic, low sugar, high fiber... what exactly are parents looking for when shopping for snacks for their kids? We investigate... - [5 rules for effective customer research that make a difference](https://www.askattest.com/blog/podcasts/5-rules-for-effective-customer-research-that-make-a-difference.md): What makes an effective piece of customer research? Our Customer Research Team work with hundreds of brands across the globe, guiding them through their market research to make sure they make the most of their insights. - [How to conduct pricing research to maximise revenue and market share](https://www.askattest.com/blog/guides/pricing-research.md): Find out how to conduct pricing research to determine the optimal price for new products in order to maximize your revenue and market share. - [7 Simple steps to conduct a customer profiling analysis](https://www.askattest.com/blog/guides/customer-profiling-analysis.md): How well do you know your customers?  The more you know, the better. With customer profiles, you get a clearly defined picture of who’s buying from you and for what reason(s).  It will simplify your lead qualifying, make your marketing… - [Lessons from growing Instacart to $1.5bn+ revenue](https://www.askattest.com/blog/video/lessons-from-growing-instacart-to-1-5bn-revenue.md): Nilam Ganenthiran, Former President & Chief Business Officer at Instacart joins Jeremy King, CEO & Founder of Attest at the inaugural Brand Growth Summit. - [Food for thought: Building a tech 4 good movement](https://www.askattest.com/blog/video/food-for-thought-building-a-tech-4-good-movement.md): Here's Tessa Clarke, Co-founder & CEO of food sharing app OLIO, and her awesome presentation at the inaugural Attest Brand Growth Summit in London. - [‘Something greater’: Defining the Moneybox brand promise](https://www.askattest.com/blog/video/something-greater-defining-the-moneybox-brand-promise.md): Hannah Allen, Moneybox's Brand & Creative Lead, presented at the Attest Brand Growth Summit on how the fintech leaders perfected their brand promise. - [The Squeezed Consumer: How inflation is biting and what it means for brands](https://www.askattest.com/blog/video/the-squeezed-consumer-how-inflation-is-biting-and-what-it-means-for-brands.md): Attest CEO & Founder Jeremy King kicks off the Brand Growth Summit 2022 with the latest data on inflation and how it's affecting consumer spending. - [12 competitor tracking tools to stay ahead of the competition](https://www.askattest.com/blog/articles/competitor-tracking-tools-you-need-to-know.md): Competitor tracking is a powerful way to plan strategically and maximise your chances of success. Here are 14 excellent tools every consumer brand should know. While many brands might wish they could eradicate it, competition is healthy. It keeps you… - [Delivery fees – or delivery for free?](https://www.askattest.com/blog/research/delivery-fees-or-delivery-for-free.md): With the cost of living rising, are consumers less willing to pay delivery fees for subscription products? We investigate... - [Olaplex & Attest fireside chat](https://www.askattest.com/blog/video/olaplex-attest-fireside-chat.md): Watch this fireside chat between Charlotte Watson, Global Chief Marketing Officer at Olaplex and Loree Lash-Valencia, VP of Sales, North America at Attest. This discussion was part of the recent Brand Innovators Consumer Engagement livecast. Charlotte and Loree talk through… - [How Attest raised $104m for the right insights at the right time](https://www.askattest.com/blog/podcasts/how-attest-raised-104m-to-give-you-the-right-insights-at-the-right-time.md): Hear how Jeremy King raised $104m to grow Attest into a leader in consumer research. - [What is product branding, why is it useful and what are the benefits](https://www.askattest.com/blog/guides/what-is-product-branding.md): What is product branding? It's simple: giving your product a personality to match your brand and stand out from competitors. - [It’s official: UK is a nation of dog lovers](https://www.askattest.com/blog/podcasts/its-official-uk-is-a-nation-of-dog-lovers.md): Hear our latest pet market insights on the A Dog's Life podcast - [Are on-demand grocery brands delivering?](https://www.askattest.com/blog/research/are-on-demand-grocery-brands-delivering.md): On-demand grocery delivery services came into their own during the pandemic—nothing says ‘social-distanced grocery shopping’ like ordering from your sofa and ‘leave it on the doorstep’! - [Pet food market segmentation: 9 bite-sized pet market demographics](https://www.askattest.com/blog/guides/pet-food-market-segmentation.md): Your guide to pet food market segmentation: from pet type to price and location, here's how to reach pet owners through market research and consumer profiling. - [Schooling young generations: A marketing challenge](https://www.askattest.com/blog/podcasts/schooling-young-generations-a-marketing-challenge.md): Here Attest CERO and Founder Jeremy King talking all things consumer research, plus Jeremy's Shiny New Object—education. - [How to do market research for a small business](https://www.askattest.com/blog/guides/how-to-do-market-research-for-a-small-business.md): Wondering how to do market research for a small business? We're here with tips and strategies to fit your budget without missing out on quality data. If you're running a small business, you are often a one-person-does-all kind of CEO.… - [Why subscribers cancel—and how to win them back](https://www.askattest.com/blog/research/why-subscribers-cancel-and-how-to-win-them-back.md): Getting customers signed up to D2C brands is only half the battle, but gets most of the attention. What about the flipside of the coin? What about customers who unsubscribe or cancel? What can brands do to bring them back on board? - [Humanization of pets on the rise in the US](https://www.askattest.com/blog/research/humanization-of-pets-on-the-rise-in-the-us.md): To ring in National Pet Month in the United States (May), we unveil some fresh data showing just how much we love our furry friends. - [Defining your brand purpose: what it is, why it matters, and how to start](https://www.askattest.com/blog/guides/brand-purpose.md): Your brand purpose is about more than marketing: it motivates and humanizes your decisions by asking: what is my brand here to do, beyond making money? - [Turning poop into gold: Baby Brezza finds global opportunity for diapering product](https://www.askattest.com/blog/customer-stories/baby-brezza-finds-global-opportunity-for-diapering-product.md): Learn how Baby Brezza, the number one brand of baby appliances, used consumer research to validate launching in a new category in multiple markets. - [How to kick up a stink with clean deodorants](https://www.askattest.com/blog/research/how-to-kick-up-a-stink-with-clean-deodorants.md): I've found myself becoming increasingly curious about the 'clean' deodorant category in recent months. With awareness of products’ impact on the environment growing, it seems more and more brands are offering clean sprays and roll-ons. - [16 Brand positioning survey questions that work](https://www.askattest.com/blog/guides/brand-positioning-survey-questions.md): Do you know how your brand is positioned in the market? Use these brand positioning survey questions to find out & make smarter decisions about your brand. - [FMCG Segmentation: a guide to market segmentation for fast-moving consumer goods](https://www.askattest.com/blog/guides/fmcg-segmentation.md): What is FMCG segmentation, and how does it help you navigate the fast-moving consumer goods market? We're here to show you. - [How to market like a scientist with Jeremy King](https://www.askattest.com/blog/podcasts/how-to-market-like-a-scientist-with-jeremy-king.md): Attest CEO and Founder Jeremy King joined Rival's Scratch podcast with Eric Fulwiler. - [Should banks offer crypto products?](https://www.askattest.com/blog/research/should-banks-offer-crypto-products.md): Would consumers use crypto services if banks offered them through their existing products? We asked US consumers about what might encourage (and discourage) them to use bank-provided crypto features. - [How The Big Prawn Co. landed category growth by casting a line into consumer data](https://www.askattest.com/blog/customer-stories/how-the-big-prawn-co-landed-category-growth-by-casting-a-line-into-consumer-data.md): The shellfish brand used consumer feedback to shape the way they and their retail partners market their products. - [A guide to primary vs secondary market research: The differences and how to conduct them](https://www.askattest.com/blog/guides/primary-vs-secondary-market-research.md): Ever wonder when to do your own research and when to use what’s already out there? We break down primary vs secondary research so you can get the best of both worlds. - [US vs UK: which market takes the lead on wellness foods?](https://www.askattest.com/blog/research/us-vs-uk-which-market-takes-the-lead-on-wellness-foods.md): New consumer research shows the potential for innovation in healthy foods and drinks in America and Britain. - [How to conduct effective market research for financial services](https://www.askattest.com/blog/guides/market-research-for-financial-services.md): Learn how to conduct market research for financial services like a pro with our comprehensive guide. - [Latest US Consumer Trends with Jeremy King](https://www.askattest.com/blog/podcasts/latest-us-consumer-trends-with-jeremy-king.md): Attest CEO and Founder Jeremy King joins the latest episode of The Retail Focus Podcast. - [What consumers want from CBD products](https://www.askattest.com/blog/research/what-consumers-want-from-cbd-products.md): Are CBD products now firmly in the mainstream? Or is there work to do for brands to make CBD products appeal to the masses? Here's our investigation... - [Marketing Today with Jeremy King](https://www.askattest.com/blog/podcasts/marketing-today-with-jeremy-king.md): Attest CEO and Founder Jeremy King joined Alan Hart o the Marketing Today podcast to talk all things Attest, market research and marine... - [Three-quarters of Brits say Valentine’s plans unaffected by Covid](https://www.askattest.com/blog/research/three-quarters-of-brits-say-valentines-plans-unaffected-by-covid.md): How will Brits spend Valentine's Day this year? Our new research reveals how (and if) people plan to celebrate the romantic holiday. - [How Clim8 Invest successfully changed their marketing to win hearts and minds](https://www.askattest.com/blog/customer-stories/how-clim8-invest-successfully-changed-their-marketing-to-win-hearts-and-minds.md): Wind turbines might represent a sustainable future but they don’t inspire consumers, as creative testing shows. - [Everyday MBA Podcast: Ways to leverage consumer research](https://www.askattest.com/blog/podcasts/everyday-mba-podcast-ways-to-leverage-consumer-research.md): Attest CEO and Founder Jeremy King joins Kevin Craine on the Everyday MBA podcast. - [How Trustpilot proved brand integrity is central to consumer trust](https://www.askattest.com/blog/customer-stories/how-trustpilot-proved-brand-integrity-is-central-to-consumer-trust.md): A global piece of research by Trustpilot showed that consumer concern goes beyond price and product when choosing where to shop. - [Customer profile fashion guide and tips](https://www.askattest.com/blog/guides/customer-profile-fashion.md): Check out this complete customer profile fashion guide to draft your own customer profiles – always have up-to-date and accurate customer information. - [24 brand image survey questions for real insights](https://www.askattest.com/blog/guides/brand-image-survey-questions.md): Find out what consumers really think of your brand with these 24 brand image survey questions. Get the data you need to make smart decisions for your brand. - [Super Bowl viewers want brands to keep ads funny and politics-free](https://www.askattest.com/blog/research/super-bowl-viewers-want-brands-to-keep-their-commercials-funny-and-politics-free.md): Our new research explores how Americans will take in this year’s biggest sporting (and advertising) event – Super Bowl LVI. - [What ‘value for money’ means to D2C customers](https://www.askattest.com/blog/research/what-value-for-money-means-to-d2c-customers.md): 'Value for money' is a term that has different meanings to different consumers, and that's before you break down what it means from industry to industry. Here's our deep dive into what it means to D2C customers and how it affects people's views of the sector. - [How to conduct effective market research for fashion](https://www.askattest.com/blog/guides/market-research-for-fashion.md): Are people buying more long-lasting, durable and luxury items in the name of sustainability? How big is the opportunity in second-hand clothes—and how does this affect spending in regular retail stores? Is Gen Z really not buying skinny jeans anymore—and… - [How top brands use market research – With examples!](https://www.askattest.com/blog/video/how-top-brands-use-market-research-with-examples.md): In this video we’ll tell you about some of the best examples of impactful market research – that’s market research that’s really made a splash and created great success stories for brands. - [How to conduct market research for healthcare](https://www.askattest.com/blog/guides/market-research-for-healthcare.md): Find out how to conduct market research for healthcare so that you can provide better care and improved services for your patients. - [What UK consumers want from brands in 2022](https://www.askattest.com/blog/research/what-uk-consumers-want-from-brands-in-2022.md): Getting to the heart of what resonates with your customers and what compels them to pick your brand is the difference between winning and losing. It’s the key to everything from launching blockbuster marketing campaigns to releasing industry-defining new products. - [Qualitative vs. Quantitative market research: Which is best?](https://www.askattest.com/blog/video/qualitative-vs-quantitative-market-research-which-is-best.md): In this video we’ll explain and compare the two main types of market research: quantitative and qualitative research, the benefits of each, and when you should be using them. - [Brand tracking – Explained!](https://www.askattest.com/blog/video/brand-tracking-explained.md): What is brand tracking and how can you use it to propel your business? Find out in our Attest Explains video. - [Permanent Wealth Podcast with Attest CEO Jeremy King](https://www.askattest.com/blog/podcasts/permanent-wealth-podcast-with-attest-ceo-jeremy-king.md): Hear Jeremy King on Episode 4 of the Permanent Wealth Podcast with Founding Partner Adam Walkom. - [What do people miss about the office when working from home?](https://www.askattest.com/blog/research/what-do-people-miss-about-the-office-when-working-from-home.md): For my Attest Investigates series I explore what people miss about the office now that working from home is here to stay. - [Consumer insight platform: why you need one, plus 5 of the best](https://www.askattest.com/blog/guides/consumer-insight-platform.md): A consumer insight platform allows you to communicate with consumers to get a better understanding of their preferences and behaviors. Check out 5 of the best! - [M&S wins 2021’s Christmas ad battle](https://www.askattest.com/blog/research/ms-wins-2021s-christmas-ad-battle.md): Who's won 2021's Christmas Ad battle? We asked consumers to rate this year's biggest ads to find out which is at the top of the tree. - [10 key differences between US and UK consumers in 2022](https://www.askattest.com/blog/research/10-key-differences-between-us-and-uk-consumers-in-2022.md): We've dissected the latest consumer trends data from the UK and the US to learn how the two markets differ and what that means for marketers. - [Top 7 marketing lessons we can learn from nature](https://www.askattest.com/blog/podcasts/top-7-marketing-lessons-we-can-learn-from-nature.md): From peacock mantis shrimps to tiger butterflies, Attest CEO Jeremy King presents 7 awesome lessons marketers can learn from the natural world. - [A brief guide to brand insight to improve your brand strategy](https://www.askattest.com/blog/guides/brand-insight.md): What is brand insight and why is it important? Find out how you can use brand insight to improve your brand strategy. - [New product development guide](https://www.askattest.com/blog/articles/the-beginners-guide-to-successful-new-product-development.md): It doesn't matter whether you've launched your very first product to market, or you’re an established leader. There comes a time when you will need to start thinking about the ‘next big thing’ that will kickstart your next phase of growth. - [Brits divided on Black Friday spending](https://www.askattest.com/blog/research/brits-divided-on-black-friday-spending.md): With the pandemic and supply chain issues disrupting many shoppers, are Brits keen to splurge this Black Friday? To get to the truth, we asked 1,000 UK consumers for their opinions. - [Americans are ready to splurge on Black Friday](https://www.askattest.com/blog/research/americans-are-ready-to-splurge-on-black-friday-but-many-plan-to-shop-earlier-than-ever-before.md): How are American shoppers feeling about Black Friday 2021, amid ongoing pandemic restrictions and supply chain challenges? We asked 1,000 Americans for their opinions. - [Have supply chain challenges thwarted people’s Black Friday plans?](https://www.askattest.com/blog/research/have-supply-chain-challenges-thwarted-peoples-black-friday-plans.md): Welcome to Attest Investigates! In this series I use the Attest platform to test anyone’s hypotheses and answer your burning questions. - [How to build a consumer insights team (and why you need one)](https://www.askattest.com/blog/guides/consumer-insights-team.md): How do you turn data into strategy? How do sales numbers translate to your service and marketing departments? How do you go from consumer research to real actionable insights that can propel your business? Great ideas, fascinating data and helpful… - [A scientist’s approach to market research](https://www.askattest.com/blog/podcasts/a-scientists-approach-to-market-research.md): Attest founder and CEO Jeremy King caught up with Sima Vasa from Infinity Squared for the awesome Data Gurus Podcast. - [The 4 essential types of consumer profiling](https://www.askattest.com/blog/video/the-4-essential-types-of-consumer-profiling.md): Welcome to Attest Explains! In this series we explore the wonderful world of market research, to help you better understand it, use it and ultimately grow your business as a result of it. - [How Secret Cinema used consumer data to design a new global product](https://www.askattest.com/blog/customer-stories/how-secret-cinema-used-consumer-data-to-design-a-new-global-product.md): Unable to operate during the pandemic, cult entertainment brand Secret Cinema developed a new global digital offering. - [Shopper insights: A guide to making data work for you](https://www.askattest.com/blog/guides/shopper-insights.md): Shopper insights give you valuable information about shopper behavior. Find out how to gain insights, make the data actionable, and get results. - [Oddbox and SimplyCook on what F&B subscription brands need to succeed](https://www.askattest.com/blog/articles/oddbox-and-simplycook-on-what-fb-subscription-brands-need-to-succeed.md): Hear from Liz Yates, Head of Growth at Oddbox and Oli Ashness, founder of SimplyCook, on the post-pandemic D2C opportunity for F&B brands. - [Direct-to-consumer and food subscriptions masterclass for FMCG brands](https://www.askattest.com/blog/video/direct-to-consumer-and-food-subscriptions-masterclass-for-fmcg-brands.md): This Grocer Vision webinar, in partnership with Attest, explores what it takes for fmcg brands to make DTC and subscriptions a success in the wake of Covid. - [9-step NPD process – Explained!](https://www.askattest.com/blog/video/9-step-npd-process-explained.md): New product development, sometimes called NPD, is the process businesses go through to bring a new or updated product or feature to market. - [Jeremy King joins Gousto’s Bold[t] Flavours podcast](https://www.askattest.com/blog/podcasts/jeremy-king-joins-goustos-boldt-flavours-podcast.md): Listen to Attest Founder and CEO Jeremy King and Timo Boldt Founder and CEO Gousto discuss all things from world cuisine, pattern recognition and what makes a superlative CEO. Learn more about the awesome Bold[t] Flavours podcast, and hear from… - [5 Consumer insight examples: brands getting it right and what you can learn from them](https://www.askattest.com/blog/guides/consumer-insights-examples.md): Here are 5 real-life consumer insight examples where actionable data has been used to create winning campaigns. See how it's done and what you can learn. - [Smart buildings: useful tool or dystopian nightmare?](https://www.askattest.com/blog/research/smart-buildings-useful-tool-or-dystopian-nightmare.md): Are we heading for a world where buildings become invaluable tools packed with tech to support us through our day, or are we giving up our privacy to intelligent bricks and mortar? We ask consumers what they want to see in buildings of the future. - [5 Sustainable brands to watch out for in 2026](https://www.askattest.com/blog/articles/5-sustainable-brands-to-watch-out-for-in-2022.md): From tapping into the sharing economy to revolutionising ingredients, these five startups are making waves. - [65 Sample survey questions for a tasty new food product](https://www.askattest.com/blog/articles/sample-survey-questions-for-new-food-product.md): Creating a successful food product depends on crucial market insights. Check out these sample survey questions for a new food product to get you started. - [Green finance: consumers not yet sold on sustainability](https://www.askattest.com/blog/research/green-finance-consumers-not-yet-sold-on-sustainability.md): Brits underestimate the difference they can make to the environment by choosing sustainable financial products and providers. - [9 in 10 Americans believe climate change is happening](https://www.askattest.com/blog/research/9-in-10-americans-believe-climate-change-is-happening-but-opinions-differ-on-causes.md): Americans say climate change has "gotten more real" and they want brands to respond. Find out how. - [How The Vegan Society uses consumer insights to build a more sustainable world](https://www.askattest.com/blog/customer-stories/how-the-vegan-society-uses-consumer-insights-to-build-a-more-sustainable-world.md): The Vegan Trademark appears on more than 56,000 products worldwide - learn how connecting with consumers is helping The Vegan Society to grow. - [Why all brands need to go green](https://www.askattest.com/blog/infographics/why-all-brands-need-to-go-green.md): Do consumers really care about brands' sustainability credentials? We surveyed 2,000 Americans to find out and put the results in an at-a-glance infographic. - [Net Promoter Score (NPS): The Complete Guide](https://www.askattest.com/blog/articles/marketers-guide-to-net-promoter-score.md): Stumped by NPS? Here's your complete guide to what Net Promoter Score is, why it matters, and how to measure it - for marketers in the know. - [What is brand perception? How to measure and improve it](https://www.askattest.com/blog/guides/how-to-measure-brand-perception-and-why-you-should.md): Do you know what your customers think your brand represents? You should. Find out how to measure brand perception and what you can do with the insights. - [Attest raises $60 million Series B in 2021 to empower brands with continuous consumer insights](https://www.askattest.com/blog/attest-news/attest-raises-60-million-series-b-in-2021-to-empower-brands-with-continuous-consumer-insights.md): Market research platform Attest raised $60 million in Series B funding in 2021, to continue its mission in helping brands be truly customer centric via continuous insights. The round brings the total funds invested in the company to over $85 million. - [What consumers want from D2C in 2022](https://www.askattest.com/blog/video/what-consumers-want-from-d2c-in-2022.md): Jeremy King, CEO & Founder of Attest, delivers fresh insight exclusive to SubSummit attendees from US consumers on what they need and want from DTC subscription services in 2022. Jeremy explores the best route to delight your consumers, gaps in… - [Soup-to-Nuts Podcast: What’ll it take to save sliding subscription sales?](https://www.askattest.com/blog/podcasts/soup-to-nuts-podcast-whatll-it-take-to-save-sliding-subscription-sales.md): Attest CEO Jeremy King joins Food Navigator's Soup-to-Nuts Podcast to share how subscription brands can continue to engage consumers. - [Pricing survey: what it is and how to conduct one (+ template)](https://www.askattest.com/blog/articles/what-is-a-pricing-survey.md): What is a pricing survey? A pricing survey is a survey designed to help you determine the appropriate pricing for your product. A pricing survey will help you better understand your market, the correct price and appropriate features for your… - [Is carbon offsetting a gateway to wider environmental change?](https://www.askattest.com/blog/research/is-carbon-offsetting-a-gateway-to-wider-environmental-change.md): Say a big hello to Attest Investigates! A series where I use the Attest platform to test anyone’s hypotheses and answer your burning questions. - [The secret to GoCardless’s takeover of global payments](https://www.askattest.com/blog/customer-stories/the-secret-to-gocardlesss-takeover-of-global-payments.md): Gaining a deep understanding of customer pain points has fuelled FinTech giant GoCardless's massive success. - [Attest appoints Loree Lash-Valencia as VP Sales North America](https://www.askattest.com/blog/attest-news/attest-appoints-loree-lash-valencia-as-vp-sales-north-america.md): Attest, a SaaS consumer research platform for today's fastest-scaling and biggest brands, today announces that Loree Lash-Valencia has joined as VP Sales, North America.  Loree has over 25 years of experience in sales and business development and joins from wholesale… - [How DRY Soda pivoted to create a winning growth formula in 2021](https://www.askattest.com/blog/video/how-dry-soda-pivoted-to-create-a-winning-growth-formula-in-2021.md): For DTC Day, Attest Founder and CEO Jeremy King caught up with DRY CRO Betsy Frost to talk about how they created direct-to-consumer success during the pandemic. - [5 top UK media trends for ’21](https://www.askattest.com/blog/video/5-top-uk-media-trends-for-21.md): Welcome to Attest Explains! In this series we explore the wonderful world of market research, to help you better understand it, use it and ultimately grow your business as a result of it. - [Market research template: DIY guide, tips and examples](https://www.askattest.com/blog/guides/market-research-template.md): We've covered specific areas of market research, for instance aimed at successful product development and for startups. But there are many more reasons to conduct market research, so today we're taking a step back and looking at the complete picture.… - [What are the latest US media trends?](https://www.askattest.com/blog/research/what-are-the-latest-us-consumer-media-trends.md): In this edition of Attest Investigates I tackle a topic at the crux of advertising and marketing strategies the world over – understanding how people consume content, and how that’s changing.  - [Attest names UK’s most dog-friendly company](https://www.askattest.com/blog/attest-news/attest-names-uks-most-dog-friendly-company.md): Attest has been named the UK's Best Dog-friendly Company for 2021! According to leading dog sitter and dog walker network Rover.com, Attest topped the list of 2021's pooch-loving companies. Taking the number 2 spot was freelance network TaskRabbit, followed by… - [A quick look at US media consumption habits in 2021](https://www.askattest.com/blog/research/a-quick-look-at-us-media-consumption-habits-in-2021.md): Want to know where to spend your ad budget to reach your target audience? We have the answers! - [What does a perfect subscription brand look like?](https://www.askattest.com/blog/infographics/what-does-a-perfect-subscription-brand-look-like.md): What do an octopus, gorilla, eagle and beaver have in common? They all have traits subscription brands should emulate! - [The 10 best and worst things subscription brands can do](https://www.askattest.com/blog/research/the-10-best-and-worst-things-subscription-brands-can-do.md): Want to know how to delight subscribers - or how to avoid turning them off? We have the answers! - [How to name a product: 5 fail-proof rules](https://www.askattest.com/blog/guides/how-to-name-a-product.md): It's no easy feat finding the perfect product name that is both descriptive and enticing. Check out these fail-proof rules on how to name a product. - [Mallow & Marsh on how F&B brands can take on HFSS and win](https://www.askattest.com/blog/articles/mallow-marsh-on-how-fb-brands-can-take-on-hfss-and-win.md): Mallow & Marsh's National Account Manager Becky Home shares the brand's approach to reformulating, discounting, promotions and portion control. - [How can market research help my business?](https://www.askattest.com/blog/video/how-can-market-research-help-my-business.md): Welcome to Attest Explains! In this series we explore the wonderful world of market research, to help you better understand it, use it and ultimately grow your business as a result of it.  - [How to write concept testing survey questions that get real insights](https://www.askattest.com/blog/guides/concept-testing-survey-questions.md): A concept testing survey is only as good as the questions it asks. Here’s how to write effective concept testing survey questions with examples. - [12 Top storytelling marketing examples: how brands tell stories](https://www.askattest.com/blog/articles/12-top-storytelling-marketing-examples.md): When it comes to stories, brands that tell more, sell more. Check out these storytelling marketing examples, from some of the world's biggest brands. - [What is market research?](https://www.askattest.com/blog/video/what-is-market-research.md): Welcome to Attest Explains! In this series we explore the wonderful world of market research, to help you better understand it, use it and ultimately grow your business as a result of it. - [Riding Unicorns interview with Attest CEO and Founder Jeremy King](https://www.askattest.com/blog/podcasts/riding-unicorns-interview-with-attest-ceo-and-founder-jeremy-king.md): Attest CEO and Founder Jeremy King joins the Riding Unicorns podcast, explaining the importance of consumer research in brands' decision making. Jeremy also offers fascinating insight on being a founder and offering his top advice. https://open.spotify.com/episode/4viTBDD8gCuQ3W4NttEaJD?si=d1b289a8470b48c3&nd=1 - [Product subscriptions show downward trend but US consumers are still in the market](https://www.askattest.com/blog/research/product-subscriptions-show-downward-trend-but-us-consumers-are-still-in-the-market.md): Find out which demographics and categories hold the most potential for growth in the US product subscription sector. - [Brits are hungry for food and drink subscriptions in 2022](https://www.askattest.com/blog/research/brits-are-hungry-for-food-and-drink-subscriptions-in-2022.md): With more people taking up cooking during the pandemic, interest in food and drink subscriptions has skyrocketed. - [What Americans want from product subscriptions in 2022](https://www.askattest.com/blog/research/what-americans-want-from-product-subscriptions-in-2022.md): 65% of Americans say they’re open minded to purchasing a product subscription, but what is it that will convince them to commit? - [How to master global expansion like Klarna](https://www.askattest.com/blog/customer-stories/how-to-master-global-expansion-like-klarna.md): When launching in new markets across the globe, Klarna uses agile research to make sure their messaging lands and converts. - [How brands can win the trust of Gen Z](https://www.askattest.com/blog/research/how-brands-can-win-the-trust-of-gen-z.md): Say hello to Attest Investigates! A series where I use the Attest platform to test popular hypotheses and answer your burning questions. - [How Big Potato Games won big with consumer insights](https://www.askattest.com/blog/customer-stories/big-potato-games-how-a-small-company-won-big-with-consumer-insights.md): Introducing insights into their business has opened up a world of opportunity for board game brand Big Potato Games. - [What’ll it take for people to actually buy vegan?](https://www.askattest.com/blog/research/whatll-it-take-for-people-to-actually-buy-vegan.md): The beauty of Attest Investigates is that we can explore a wide plethora of subjects, from broad philosophical phenomena to deep topical specificity. Anything that’s epically un-answered, through to the simply interesting. - [Beavertown Brewery CMO: “Be a band, not a brand”](https://www.askattest.com/blog/articles/beavertown-brewery-cmo-be-a-band-not-a-brand.md): Tom Rainsford, CMO of cult favourite Beavertown Brewery, explains how thinking like a band has won the brand true fans. - [How to do market research for a startup (with examples)](https://www.askattest.com/blog/articles/market-research-for-a-startup.md): Did you step out of the shower this morning with a business idea to beat them all? Did you read back through late-night notes, and they finally made sense? If you’ve come up with an amazing idea for a product… - [Concept testing 101: what it is, how it works, and how to do it well](https://www.askattest.com/blog/articles/concept-testing-examples.md): Concept testing shouldn’t be done to one general idea. Real concept testing is the art of picking apart your idea, and testing every aspect of it to make sure it will be a success. - [How to get started in consumer research for FinTech startups](https://www.askattest.com/blog/podcasts/how-to-get-started-in-consumer-research-for-fintech-startups.md): Attest's Sarah Hollinshead joins Araminta Robertson on the 'Market Like a FinTech' podcast to talk about how brands like Klarna and Wise use consumer research to create campaigns that resonate. - [Do financial partnerships drive consumer trust?](https://www.askattest.com/blog/research/do-financial-partnerships-drive-consumer-trust.md): For this edition of Attest Investigates we’re addressing a super interesting submission about how the existence of financial partnerships affects consumer trust. - [How to do a brand recall survey](https://www.askattest.com/blog/guides/brand-recall-survey.md): Is your brand well-known enough for consumers to name it without being prompted? That's where most brands want to be, but how do you get there? Brand recall surveys are a crucial step... - [What do UK consumers think about the government’s anti-obesity plan?](https://www.askattest.com/blog/infographics/what-do-uk-consumers-think-about-the-governments-anti-obesity-plan-infographic.md): We asked Brits for their say on the proposals in Henry Dimbleby's National Food Strategy... - [Weetabix, Eatlean and SMASH explain why the HFSS crackdown is a big opportunity](https://www.askattest.com/blog/articles/weetabix-eatlean-and-smash-explain-why-the-hfss-crackdown-is-a-big-opportunity.md): F&B brands that set out on a journey to make their products healthier can enjoy all sorts of benefits, say brand leaders. - [People want to shop green – how can brands and retailers help?](https://www.askattest.com/blog/research/people-want-to-shop-green-what-can-brands-and-retailers-do-to-help-them.md): Say hello to Attest Investigates! A series where I use the Attest platform to test popular hypotheses and answer your burning questions. As a trained scientist, I am obsessed with experimentation, empiricism and using data to make decisions. We’ll delve… - [Why do UK consumers love neobanks?](https://www.askattest.com/blog/research/why-do-uk-consumers-love-neobanks.md): Consideration of digital-only banks has never been higher and it’s all thanks to fantastic UX. - [How close is the UK to becoming a cashless society?](https://www.askattest.com/blog/infographics/how-close-is-the-uk-to-becoming-a-cashless-society-infographic.md): Sweden has declared it will become a cash-free society by 2023, but how far behind is the UK? - [The payment tech most-wanted by British consumers](https://www.askattest.com/blog/research/the-payment-tech-most-wanted-by-british-consumers.md): Attitudes to cash have changed during the pandemic, with the majority of UK consumers now preferring to go cashless. - [British consumers are ready to embrace a cashless future](https://www.askattest.com/blog/research/british-consumers-are-ready-to-embrace-a-cashless-future.md): Attitudes to cash have changed during the pandemic, with the majority of UK consumers now preferring to go cashless. - [A practical guide to analysing the competition in a product category](https://www.askattest.com/blog/guides/product-category-competition-analysis.md): Much has been said and written about analysing competition, but we're more about the practical work. What kind of competitive analysis should you be conducting, and how do you do it best? - [How Givaudan Active Beauty grew globally by staying locally-minded](https://www.askattest.com/blog/customer-stories/how-givaudan-active-beauty-has-grown-globally-by-remaining-locally-minded.md): Understanding cultural differences through research has made Givaudan Active Beauty’s international expansion faster, easier and more impactful. - [Step-by-step guide to concept testing for new products](https://www.askattest.com/blog/guides/concept-testing-new-product-development.md): Concept testing is the process through which research is used to assess whether a new or updated product gives customers what they're looking for. - [Attest & The Founding Network – Impactful Marketing Masterclass](https://www.askattest.com/blog/video/attest-the-founding-network-impactful-marketing-masterclass.md): Attest Co-founders Jeremy King and Tony Hunter share how new ways to collect and analyse data has disrupted everything we thought we knew about consumers. - [Is old-school advertising dead? And has social media taken its place?](https://www.askattest.com/blog/research/is-old-school-advertising-dead-and-has-social-media-taken-its-place-in-the-uk.md): Say hello to Attest Investigates! A series where I use the Attest platform to test popular hypotheses and answer your burning questions. As a trained scientist, I am obsessed with experimentation, empiricism and using data to make decisions. We’ll delve… - [Organic Valley: farming insights to power new product development](https://www.askattest.com/blog/customer-stories/organic-valley-farming-insights-to-power-new-product-development.md): Organic Valley’s Senior Director of Consumer Strategy, Tripp Hughes, reveals how insights shape NPD at the farming co-operative. - [What are brand attributes and how do you identify them?](https://www.askattest.com/blog/guides/brand-attributes.md): It's hard to build relationships with people whose personality you can't really put your finger on. The same goes for brands. Want to connect with your customers? Take a look at your brand attributes. - [Three in ten plan to holiday less after the pandemic – how should brands respond?](https://www.askattest.com/blog/research/three-in-ten-plan-to-holiday-less-after-the-pandemic-how-should-brands-respond.md): New research shows that flexible cancellation policies will be the top priority for British holidaymakers. - [The best Suzy alternative for multi-market research](https://www.askattest.com/blog/articles/suzy-alternative.md): Attest is a Suzy alternative with a built-in audience of 125m people in 58 countries. See how we stack up against Suzy. - [DRY CRO Betsy Frost on the benefits of taking F&B direct-to-consumer](https://www.askattest.com/blog/customer-stories/dry-cro-betsy-frost-on-the-benefits-of-taking-fb-direct-to-consumer.md): D2C can be challenging for F&B brands, but DRY have used the pandemic to take non-alcoholic occasion drinks direct into consumers’ homes. - [Top 10 tech trends in grocery shopping & delivery [infographic]](https://www.askattest.com/blog/infographics/top-10-tech-trends-in-grocery-shopping-delivery-infographic.md): What technologies do US consumers most want grocery retailers to invest in? We asked and they answered... - [Grocery delivery: how retailers can deliver what Americans want](https://www.askattest.com/blog/research/grocery-delivery-how-retailers-can-deliver-what-americans-want.md): Americans will expect groceries delivered faster and cheaper in future, new data shows. - [Smart carts & in-store satnav: the grocery tech US shoppers want](https://www.askattest.com/blog/research/smart-carts-in-store-satnav-the-grocery-tech-us-shoppers-want.md): New data shows US consumers desire a more automated grocery shopping experience. - [What do consumers think about brands getting involved with Pride?](https://www.askattest.com/blog/research/what-do-consumers-actually-think-about-brands-getting-involved-with-pride.md): Say hello to Attest Investigates! A series where I use the Attest platform to test popular hypotheses and answer your burning questions. As a trained scientist, I am obsessed with experimentation, empiricism and using data to make decisions. We’ll delve… - [Taxing unhealthy food is not the answer to UK’s obesity problem](https://www.askattest.com/blog/research/taxing-unhealthy-food-is-not-the-answer-to-nations-obesity-problem-say-brits.md): UK consumers believe making healthy food more affordable will change their purchasing behaviour. - [How Oddbox mastered national expansion while cutting campaign costs](https://www.askattest.com/blog/customer-stories/how-oddbox-mastered-national-expansion-while-cutting-campaign-costs.md): Getting a handle on existing brand awareness made launching into three new UK regions cheaper and more effective. - [How to connect with your audience: Insight from Defected Records](https://www.askattest.com/blog/articles/how-to-connect-with-your-audience-insight-from-defected-records.md): James Kirkham, Chief Business Officer at Defected Records, explains why community, passion points and high-impact activations are the recipe for marketing success in 2021. - [A quick look at UK media consumption habits in 2021](https://www.askattest.com/blog/infographics/a-quick-look-at-uk-media-consumption-habits-in-2021.md): Want to know where to spend your ad budget to reach your target audience? We have the answers! - [20 Brand tracking questions every brand manager should ask](https://www.askattest.com/blog/articles/10-essential-questions-brand-managers-need-to-ask-their-customers.md): 24 successful entrepreneurs and brand managers share the 20 most important questions that businesses should be asking their customers. - [How US consumers will be won over by cryptocurrencies](https://www.askattest.com/blog/research/how-us-consumers-will-be-won-over-by-cryptocurrencies.md): We asked 500 US consumers about their attitudes towards cryptocurrencies and the results are encouraging for providers and vendors. - [The importance of brand awareness](https://www.askattest.com/blog/articles/the-importance-of-brand-awareness.md): Why is Brand Awareness important Brand awareness is the foundation all your marketing efforts have to rely on, from social media to SEO. It's what helps you make people aware of your brand and what you have to offer, so you can gain their trust and influence their decision-making process, in order to get more sales, faster. - [What can marketers learn from the amazing mantis shrimp?](https://www.askattest.com/blog/research/what-can-marketers-learn-from-the-amazing-mantis-shrimp.md): Say hello to Attest Investigates! A series where I use the Attest platform to test popular hypotheses and answer your burning questions. As a trained scientist, I am obsessed with experimentation, empiricism and using data to make decisions. We’ll delve… - [A guide to understanding customer journeys](https://www.askattest.com/blog/articles/a-guide-to-understanding-customer-journeys.md): How do people discover your brand and why do they buy your products? Understanding customer journeys can unlock huge sales growth - learn how. - [11 top Qualtrics alternatives and competitors for marketers](https://www.askattest.com/blog/articles/qualtrics-alternative.md): Attest is a Qualtrics alternative for people who want an easier to use survey solution. See how we stack up against Qualtrics. - [Yes, brand awareness has an ROI. Here’s why it matters](https://www.askattest.com/blog/articles/roi-brand-awareness.md): Ever found yourself trying to explain the power of brand awareness and how it translates to sales? We see you - and this article is for you. - [One in four new pet owners have regrets](https://www.askattest.com/blog/research/one-in-four-new-pet-owners-have-regrets.md): We surveyed new pet owners to find out their buying preferences and where they get pet information. - [The exciting post pandemic opportunities for direct-to-consumer brands](https://www.askattest.com/blog/podcasts/the-exciting-post-pandemic-opportunities-for-direct-to-consumer-brands.md): Attest CEO Jeremy King discusses the big D2C opportunity on Wax Lyrical, the scale-up and change-up marketing podcast. - [BM Technologies CEO Luvleen Sidhu on the rebundling of FinTech](https://www.askattest.com/blog/articles/bm-technologies-ceo-luvleen-sidhu-on-the-rebundling-of-fintech.md): By adopting a B2B to C partnership model, BM Technologies are maximizing their features, functionality and reach at minimal cost. - [10 Market analysis tools for high-impact insights & trend tracking](https://www.askattest.com/blog/articles/market-analysis-tools.md): Does your brand need insight? If you're exploring new opportunities, these market analysis tools have the data you need to win. - [75 best brand awareness survey questions to ask in 2026](https://www.askattest.com/blog/articles/brand-awareness-survey.md): Gain a better understanding of your company's brand using our brand awareness survey or build your own using our sample questions and examples. - [FinTechs and digital banking – how to steer seamlessly out of this pandemic](https://www.askattest.com/blog/video/fintechs-and-digital-banking-how-to-steer-seamlessly-out-of-this-pandemic.md): Hear from one of the US' largest digital banking platforms BM Technologies, and one of the youngest female founders to ever take a company public, Luvleen Sidhu, to understand how to sustain growth in 2021 and beyond. - [Free brand tracker survey template (+ example questionnaire)](https://www.askattest.com/blog/articles/the-brand-tracker-survey-template.md): The Brand Tracker survey template offers you a way to gauge changes to your brand health over time, as well as the current weaknesses in your brand strategy. - [Attest appoints the CEO of dunnhumby as an independent director](https://www.askattest.com/blog/attest-news/attest-appoints-the-ceo-of-dunnhumby-as-an-independent-director.md): Joining the board from Tesco-owned data company dunnhumby, Guillaume Bacuvier brings a wealth of experience that will help Attest scale and evolve. - [9 US D2C brands you should know](https://www.askattest.com/blog/articles/9-us-d2c-brands-you-should-know.md): With his finger on the direct-to-consumer pulse, Attest CEO Jeremy King shines a light on the most exciting American startups. - [Who’s leading the return to the UK high street?](https://www.askattest.com/blog/research/whos-leading-the-return-to-the-uk-high-street.md): New consumer data shows UK Gen Z are excited about a return to shopping IRL but Millennials will keep on clicking. - [Bloom & Wild CEO Aron Gelbard on the secrets to D2C success](https://www.askattest.com/blog/articles/bloom-wild-ceo-aron-gelbard-on-the-secrets-to-d2c-success.md): Bloom & Wild has built its success on four pillars - and staying true to them as they grow is helping the brand flourish. - [Beauty Pie CMO Rob Weston on the beauty of the D2C model](https://www.askattest.com/blog/articles/beauty-pie-cmo-rob-weston-on-the-beauty-of-the-d2c-model.md): Ask not what your customer can do for you, but what you can do for your customer, says Beauty Pie - [US Millennials are most committed to online shopping](https://www.askattest.com/blog/research/us-millennials-are-most-committed-to-online-shopping.md): Millennials are more committed to online shopping than any other generation, a nationally representative survey of 2,000 US shoppers shows. - [Building a sustainable brand: Q&A with Pip & Nut, Toast Ale and Kraft-Heinz](https://www.askattest.com/blog/articles/building-a-sustainable-brand-qa-with-pip-nut-toast-ale-and-kraft-heinz.md): How can brands build sustainability into both their business and marketing? Certified B Corp brands answer your questions. - [Is “data blindness” a problem for marketers? Tom Roach thinks so](https://www.askattest.com/blog/articles/is-data-blindness-a-problem-for-marketers-tom-roach-thinks-so.md): Marketing strategist Tom Roach considers the future of creativity and the importance of finding human stories in an ocean of data. - [6 Ways FinTech marketers can adapt to changing consumer behaviour](https://www.askattest.com/blog/articles/6-ways-fintech-marketers-can-adapt-to-changing-consumer-behaviour.md): The pandemic has opened up new opportunities for fintechs. Here are 6 trends fintech marketers need to know. - [How to measure brands: A comprehensive guide to brand measurement](https://www.askattest.com/blog/articles/brand-measurement.md): Brand measurement is a vital tool for today's fastest-growing brands. Discover what brand measurement could do for your business and how to get started. - [A need for speed: C Space’s award-winning COVID-19 research project](https://www.askattest.com/blog/customer-stories/c-space-award-winning-covid-19-research-project.md): Learn how C Space developed a super-speedy research methodology that revolutionised one supermarket's response to the pandemic (and wowed award judges). - [Red roses are a cliche – the customer insight that gave Bloom & Wild their most successful Valentine’s Day](https://www.askattest.com/blog/customer-stories/the-customer-insight-that-gave-bloom-wild-their-most-successful-valentines-day.md): Not selling red roses resulted in 4x Valentine's Day sales growth for D2C flowers brand Bloom & Wild. But why ditch the flower of love? - [How to measure your brand health](https://www.askattest.com/blog/video/how-to-measure-your-brand-health.md): Join our insightful crash course webinar on all things brand tracking in partnership with The Copy Club. - [Will Buy Now Pay Later (BNPL) regulation deter consumers? [infographic]](https://www.askattest.com/blog/infographics/will-buy-now-pay-later-bnpl-regulation-deter-consumers-infographic.md): We surveyed 1,000 BNPL users to find out if regulation of the Buy Now Pay Later (BNPL) industry in the UK would deter consumers. - [What is brand integrity and why is it important?](https://www.askattest.com/blog/articles/brand-integrity-what-it-is-and-how-to-boost-it.md): Brands with integrity win out with consumers. Learn about the value of brand integrity in marketing, and get top tips on how to boost it. - [The future of food: Q&A with Ugly Drinks CEO and Attest](https://www.askattest.com/blog/infographics/the-future-of-food-qa-with-ugly-drinks-ceo-and-attest.md): Attest teamed up with The Grocer and Ugly Drinks to answer your questions about the latest consumer trends in the UK F&B sector. - [Tom Roach on the value-destroying divide between ‘brand’ and ‘performance’ marketing](https://www.askattest.com/blog/articles/tom-roach-on-the-value-destroying-divide-between-brand-and-performance-marketing.md): Award-winning marketing strategist Tom Roach, explains how to get long and short-term marketing tactics working in harmony, and reap the rewards. - [Who’s doing the most pandemic drinking? UK vs US grocery trends dissected [infographic]](https://www.askattest.com/blog/infographics/uk-vs-us-grocery-trends-2021-infographic.md): How do Brits and Americans differ when it comes to 2021 grocery trends? Here are 7 surprising ways the two markets diverge on key topics, from drinking to sustainability. - [How DRY have ridden the growth of the sober curious movement](https://www.askattest.com/blog/customer-stories/how-dry-have-ridden-the-growth-of-the-sober-curious-movement.md): Low and no alcohol drinks are having a moment in the US. Here's how DRY have used Attest to understand the new opportunity. - [Want your brand to hit the headlines? Here’s how to use consumer surveys to score PR](https://www.askattest.com/blog/articles/how-to-use-consumer-surveys-to-score-data-backed-pr.md): Discover the benefits of data-backed PR for brands and how to do it well, with expert advice from Amanda Milligan, Marketing Director at Florida-based content marketing agency Fractl. - [Gone viral on TikTok? Check! Little Moons Marketing Director Ross Farquhar on what’s next](https://www.askattest.com/blog/customer-stories/gone-viral-on-tiktok-check-little-moons-marketing-director-ross-farquhar-on-whats-next.md): When Japanese ice cream brand Little Moons went viral on TikTok, sales increased tenfold. Now, consumer profiling is helping the brand convert that sales spike into long-term success. - [Why should startups care about consumer profiling?](https://www.askattest.com/blog/articles/why-should-startups-care-about-consumer-profiling.md): Consumer profiling isn’t always a top priority for startups. But, actually, it makes great financial sense because it can help guide every important decision your business has to make. - [What are the leading US mental wellbeing apps?](https://www.askattest.com/blog/articles/what-are-the-leading-us-mental-wellbeing-apps.md): Brand awareness survey to find out the biggest mental wellbeing apps, including Calm, Headspace, Happify, Talkspace, Mindstrong, and Simple Habit. - [Who’s the hottest brand in US D2C bedding and bath linen?](https://www.askattest.com/blog/articles/hottest-brand-d2c-homewares.md): We surveyed 500 US consumers to find out the leaders in D2C bedding and bath linen. The survey includes Boll & Branch, Brooklinen, Brooklyn Bedding, Buffy, Crane & Canopy, Parachute and Snowe. - [What’s the biggest US brand in trading and investment FinTech?](https://www.askattest.com/blog/articles/whats-the-biggest-us-brand-in-trading-and-investment-fintech.md): We surveyed 500 US consumers to find out prompted and unprompted awareness of some of the biggest players in trading tech. The survey includes Acorns, eToro, Fidelity, Robinhood, Stash, TD Ameritrade and Webull. - [The consumer insight behind PensionBee’s groundbreaking fossil fuel free plan](https://www.askattest.com/blog/customer-stories/the-consumer-insight-behind-pensionbees-groundbreaking-fossil-fuel-free-plan.md): When pension provider PensionBee saw a shift in attitudes, they used consumer research to find out what today's customer wants. - [Product spotlight: bespoke brand tracking](https://www.askattest.com/blog/video/product-spotlight-december-bespoke-brand-tracking.md): One of our ACE team members, Kat, talks us through the in-platform features which help you build and understand your own bespoke brand tracking surveys. - [Coca-Cola’s Christmas ad steals crown in festive #adtest](https://www.askattest.com/blog/articles/coca-colas-christmas-ad-steals-crown-in-festive-adtest.md): It’s been 100 years since Coca-Cola's first Christmas ad. Find out what the British public think of the brand's heartwarming 2020 festive campaign. - [6 keys to conducting a market opportunity analysis that works](https://www.askattest.com/blog/articles/market-opportunity-analysis.md): Market opportunity analysis can unlock new revenue, product features, personas, and product messaging for your business. Find out how. - [Lego’s Christmas ad is the most emotionally engaging of 2020. But why?](https://www.askattest.com/blog/articles/legos-christmas-ad-is-the-most-emotionally-engaging-of-2020-but-why.md): Lego’s Christmas ad has been declared the most emotionally engaging festive ad of the year. But just what is it about the ad that’s captured viewers' hearts? We used Attest to find out. - [How to improve survey data quality at scale](https://www.askattest.com/blog/guides/survey-data-quality.md): Survey data can look credible and still be wrong. This guide explains how to prevent poor-quality responses, remove suspicious data during fieldwork and maintain consistent data quality as your research program scales up. - [How Gymshark took on 2020 and won (with consumer research)](https://www.askattest.com/blog/customer-stories/gymshark-case-study-how-gymshark-took-on-2020-and-won.md): Learn how fitness unicorn Gymshark tackled plunging purchase intent as coronavirus closed gyms in key markets. - [What do consumers really think of the Bumble dating app?](https://www.askattest.com/blog/articles/consumer-research-bumble-dating-app.md): We asked 500 Americans what they think of Bumble, and what new features they think the brand should be adding to their wildly successful platform. - [What do the public think about Amazon’s COVID Christmas ad?](https://www.askattest.com/blog/articles/what-do-the-public-think-about-amazons-covid-christmas-ad.md): Amazon's Christmas ad aims to create optimism for an unusual festive season - but does it succeed? We used creative testing to find out. - [Killing it With Casuals: Abercrombie & Fitch’s Marketing During Coronavirus](https://www.askattest.com/blog/articles/abercrombie-fitch-marketing-during-coronavirus.md): Learn how Abercrombie & Fitch pivoted their marketing and buying strategy to bring comfort to customers during lockdown (and kept sales healthy). - [Data-driven marketing: 26 Great ways to use consumer data](https://www.askattest.com/blog/articles/data-driven-marketing.md): Looking for more certainty when building marketing strategies? Discover 26 ways you can use consumer data for data-driven marketing. - [Why is market research important?](https://www.askattest.com/blog/articles/why-is-market-research-important.md): Why is Market Research Important? Find out how primary market research can make marketers more effective at their jobs. - [How a product testing survey will de-risk innovation](https://www.askattest.com/blog/articles/how-a-product-testing-survey-will-de-risk-innovation.md): Discover the different ways product testing surveys can be used in the innovation process to minimise risk and maximise your chances of success. - [Five common survey mistakes that lead to overclaiming](https://www.askattest.com/blog/guides/five-common-survey-mistakes-that-lead-to-overclaiming.md): Survey respondents can claim to have done more, seen more, or heard of more than they really have. It’s a behaviour called overclaiming, and it's common throughout the research industry. We share five ways you can combat this behaviour with your survey design! - [Product spotlight: the Attest audience and reaching target consumers](https://www.askattest.com/blog/video/product-spotlight-october-the-attest-audience-and-reaching-target-consumers.md): This month ACE data analyst Kat talks us through Attest's audience capabilities, and the features you can use to target key consumers. Discover our data quality practices and the powerful in-platform targeting features. - [Meatless meat: which brand is winning share of mind in the UK?](https://www.askattest.com/blog/articles/meatless-meat-which-brand-is-winning-share-of-mind-in-the-uk.md): More and more people in the UK are tucking in to meatless meat, and our data shows competition between plant-based brands is hotting up! - [Are you a T-shaped marketer?](https://www.askattest.com/blog/articles/are-you-a-t-shaped-marketer.md): What is a T-shaped marketer, and how can you become one? Find out what it takes to break out from your specialism and get equipped with wider marketing knowledge. - [16 of the most creative food and beverage packaging designs](https://www.askattest.com/blog/articles/creative-packaging-designs-food-and-beverage.md): We’ve compiled 16 stand-out examples of brilliantly creative packaging designs across a range of F&B categories, from snacks to takeaway food. - [How a mixed methodology sample drives the best quality research](https://www.askattest.com/blog/guides/how-a-mixed-methodology-sample-drives-the-best-quality-research.md): We often talk about the mixed-recruitment and mixed-reward methodology we apply to our research sample because we believe it enhances the quality of the data each one of our clients gathers through our platform. Here we outline what's involved and why it creates such good quality survey responses. - [How Heist used insights to measure the unmeasurable](https://www.askattest.com/blog/articles/how-heist-used-insights-to-measure-the-unmeasurable.md): The success of OOH advertising is notoriously difficult, if not impossible, to measure. But for Heist, it was no problem. - [How Pharmacy 2U used myth-busting to drive conversions](https://www.askattest.com/blog/articles/how-pharmacy-2u-used-myth-busting-to-drive-conversions.md): Myth-busting might just be the most niche marketing skill ever. Find out how disruptive brand Pharmacy2U used their brand tracking data to inform their acquisition efforts. - [Why your business should switch to brand tracking software](https://www.askattest.com/blog/articles/why-your-business-should-switch-to-brand-tracking-software.md): Discover 6 compelling reasons why you should ditch the research agency and switch to DIY brand tracking software instead. - [What is a marketing campaign? Campaign planning made easy](https://www.askattest.com/blog/articles/what-is-a-marketing-campaign.md): What is a marketing campaign, and how are they used? Forget sifting through templates and learn how to campaign plan the easy way. - [How Gousto evolved its brand to be truly ‘inspirational’](https://www.askattest.com/blog/articles/how-gousto-evolved-its-brand-to-be-truly-inspirational.md): Can you use data to validate your brand's evolution? The answer is yes - and Gousto did just that to grow their ROI and become a Performance Brand. - [7 creative ways to instantly improve your campaign planning](https://www.askattest.com/blog/articles/7-creative-ways-to-instantly-improve-your-campaign-planning.md): About to start planning a new marketing campaign? We’re going to show you 7 techniques to make it your best yet. - [5 clever D2C marketing strategies you can steal](https://www.askattest.com/blog/articles/d2c-marketing-strategies.md): Thinking about selling direct? Learn 5 D2C marketing strategies you can use to win new customers and get ahead of the competition. - [How to measure brand recognition](https://www.askattest.com/blog/articles/how-to-measure-brand-recognition.md): There's an easy way to measure brand recognition. In this article we tell you what brand recognition really is, why you should measure it, and how to get results quickly. - [The importance of campaign planning, according to a campaign marketer](https://www.askattest.com/blog/articles/why-is-campaign-planning-important.md): Why is it important to plan your marketing campaigns? We spoke to a Campaign Marketer about the 3 key benefits of setting out a plan before you go live. - [How the Ugly Drinks brand got a taste of stateside success](https://www.askattest.com/blog/articles/how-the-ugly-drinks-brand-got-a-taste-of-stateside-success.md): Fed up with fake news and bogus marketing claims, Americans are enjoying the refreshing honesty of British brand Ugly Drinks. - [Product spotlight: driving up engagement in your surveys](https://www.askattest.com/blog/video/product-spotlight-august-driving-up-engagement-in-your-surveys.md): Engaged, thoughtful responses are the lifeblood of genuine insights. If you want data you can count on for your biggest marketing, product and business decisions, you need to trust that that data represents the real opinions of real people. There… - [How WorldRemit streamlined the time to insight in 11 markets](https://www.askattest.com/blog/customer-stories/how-worldremit-streamlined-the-time-to-insight-in-11-markets.md): In a sector and economic situation that’s shifting so rapidly, how can a global remittance company like WorldRemit ensure they’re at the cutting edge of their industry in every country they operate in? Simply, by being data-led. - [The 5 ingredients of a Nike marketing campaign](https://www.askattest.com/blog/articles/the-5-ingredients-of-a-nike-marketing-campaign.md): What is it that makes a Nike marketing campaign so special? We've deconstructed the brand's recent creative work to reveal five key ingredients. - [How to do remote onboarding successfully](https://www.askattest.com/blog/articles/how-to-do-remote-onboarding-successfully.md): Remote onboarding is a daunting prospect for employer and employee alike. Discover how we've adapted the onboarding process to create a smooth and enjoyable experience for both parties. - [How consumers want brands to stand up to racism](https://www.askattest.com/blog/articles/how-consumers-want-brands-to-stand-up-to-racism.md): Many brands have come out in support of the Black Lives Matter movement over the last month. But how do consumers really want brands to respond? - [Why not concept testing is costing you money](https://www.askattest.com/blog/articles/why-not-concept-testing-is-costing-you-money.md): Concept testing might seem like an unnecessary waste of time and money, but research shows that not doing your homework is a primary cause of business failures. - [Why quick decision-making is your competitive advantage](https://www.askattest.com/blog/articles/why-quick-decision-making-is-your-competitive-advantage.md): Quick decision-making is arguably the most important ability for a business today. Find out how fast-thinking boosts both revenue and employee engagement. - [A Note on Systemic Racism](https://www.askattest.com/blog/articles/a-note-on-systemic-racism.md): At Attest, we understand the impact we can have on the world around us, and we want to be a driving force for positive change. Systemic racism will not be solved overnight. It will also not be solved by us… - [US or UK: Which nation is more finance-forward?](https://www.askattest.com/blog/articles/us-or-uk-which-nation-is-more-finance-forward.md): How do consumers in Britain and America differ when it comes to managing their money? We compare survey data to see which nation is the most finance-forward. - [$15m financing for Attest drives democratised insights as new normal](https://www.askattest.com/blog/articles/15m-financing-for-attest-drives-democratised-insights-as-new-normal.md): Attest is delighted to announce a new $15 million dollar investment to deliver on our promise of democratising consumer insights across all businesses. - [How we built a growth framework for engineers at Attest](https://www.askattest.com/blog/articles/how-we-built-a-growth-framework-for-engineers-at-attest.md): We've outlined our journey to creating an awesome Growth Framework for Attest Engineers - here's how we made it, and how it informs career progression for our Attesters. - [The 5 martech tools that democratised marketing and design](https://www.askattest.com/blog/articles/5-martech-tools-that-democratised-marketing-and-design.md): What are the martech tools that truly changed the game? We profile five platforms that have empowered people by simplifying specialist skills. - [6 Reasons to Re-Think Centralised Insights and Democratise Access](https://www.askattest.com/blog/articles/6-reasons-to-re-think-centralised-insights.md): Are there downsides to centralised insights? We explore if giving company-wide access to consumer data on-demand could lead to increased ROI. - [How e-learning brand MyTutor flipped its marketing during COVID-19](https://www.askattest.com/blog/customer-stories/how-e-learning-brand-mytutor-flipped-its-marketing-during-covid-19.md): Nicola Anderson, Chief Marketing Officer at MyTutor explains how adapting the E-learning platform's marketing strategy has allowed it to thrive during the pandemic. - [Lockdown TV viewing data shows laughter really is the best medicine](https://www.askattest.com/blog/articles/lockdown-tv-viewing-data-shows-laughter-really-is-the-best-medicine.md): Brits are turning to comedy to beat the COVID-19 blues. It has become the second-most watched TV genre, behind drama, new media consumption data shows. - [How Little Dish uses Attest to drive category growth](https://www.askattest.com/blog/customer-stories/helping-a-brand-grow-big-strong-how-little-dish-use-attest-to-drive-category-growth.md): Pioneering a sector, and battling the behaviour changes that are crucial to growth, Little Dish needed a consumer insights tool that helped them understand and benchmark their own growth, at a speed that keeps up with the digital analysis tools they were used to. - [Subscription economy face-off: UK vs US](https://www.askattest.com/blog/infographics/subscription-economy-face-off-uk-vs-us.md): The subscription economy is something every brand seems to want a piece of. But which market offers big opportunities right now? We compare key stats from our UK and US Subscription Economy reports in an at-a-glance infographic. - [Consumers believe good things will come from COVID-19](https://www.askattest.com/blog/articles/good-things-from-covid-19.md): It’s brought misery to millions and devastated the global economy, but are there any upsides to COVID-19? Our research shows people in Britain and the United States are optimistic that some good could come from the pandemic. - [Introducing the New Survey Editor!](https://www.askattest.com/blog/guides/introducing-the-new-survey-editor.md): Our new survey editor is the product of a few things; extensive research with our existing clients and internal research experts, a proactive look at what the market needs, and a collaborative effort between our design and engineering teams. - [Online surveys vs focus groups: when to use one or the other?](https://www.askattest.com/blog/articles/online-surveys-vs-focus-groups.md): Focus groups have long been used as a way to gain valuable consumer feedback, but given the in-person requirement, they’re not necessarily the fastest or most efficient way to carry out market research. So what's the alternative and when should you use it? - [7 Segmentation strategies every marketing team should implement](https://www.askattest.com/blog/articles/7-segmentation-strategies-every-marketing-team-should-implement.md): To get the best out of your marketing efforts, you should be segmenting your audience based on data. Generate the best possible results with these 7 segmentation strategies. - [How Bloom & Wild use data to grow in international markets](https://www.askattest.com/blog/customer-stories/putting-down-roots-abroad-how-bloom-wild-use-data-to-grow-in-international-markets.md): No matter where in the world you live, there are few things better than receiving a fresh bouquet of flowers. Bloom & Wild have made it their goal to make giving and receiving flowers a joy, both in the UK and international markets. - [COVID-19 brand insight: What do Sainsbury’s, Brewdog, and Dyson have in common?](https://www.askattest.com/blog/articles/covid-19-brand-insight.md): How are UK consumers feeling about the decisions brands are making during the COVID-19 pandemic? We asked 1,000 people to tell us which brands are getting it right. - [How to run a COVID-19 impact survey – 21 questions you should ask](https://www.askattest.com/blog/articles/covid-19-impact-survey.md): The world’s been turned on its head. The biggest challenge for B2C brands is understanding how to react - get direction with a COVID-19 impact survey. - [How respecting respondents can maximise results](https://www.askattest.com/blog/guides/a-little-respect-goes-a-long-way-how-respecting-respondents-can-maximise-results.md): We ask a lot of respondents who are, for the most part, minimally rewarded for their time and effort. When writing a survey, we have to spend more time empathising with the respondent. There are several simple ways we can make every survey better, in order to get more engaged responses and better quality data. - [7 brands share their innovative sustainability initiatives](https://www.askattest.com/blog/articles/innovative-sustainability-initiatives.md): Find out how brands operating in furniture, fashion, food, skincare and luggage are introducing innovative sustainability initiatives you can learn from. - [10 Tips for Turning a Spreadsheet into a Presentation](https://www.askattest.com/blog/guides/10-tips-for-turning-a-spreadsheet-into-a-presentation.md): Whether you've got data from research, a database or any other source, you may be faced with transforming them into an easy to understand presentation for others around the business to absorb. We discuss our top 10 tips for creating kick-ass presentations from dry data sets. - [How is the Coronavirus affecting consumer behaviour?](https://www.askattest.com/blog/articles/how-is-the-coronavirus-affecting-consumer-behaviour.md): How are consumers changing their behaviour in the wake of the Coronavirus? We surveyed 1,000 UK residents on everything from their anxiety levels to their commuting behaviours. - [Finding your brand purpose: can ‘bad’ companies do good things?](https://www.askattest.com/blog/articles/finding-your-brand-purpose.md): If your brand sits in an industry that has ethical challenges - such as oil, tobacco, alcohol or payday lending - finding your brand purpose can be difficult. We look at four case studies to review the risks and rewards of a purpose-driven approach for companies in these industries. - [5 DTC beauty brands that are killing it in 2020](https://www.askattest.com/blog/articles/dtc-beauty-brands-2020.md): 2020 is all about sleek, modern branding, and beauty brands going DTC. Here are 5 DTC beauty brands who are absolutely killing it. - [Why is market research the biggest enigma of modern day business?](https://www.askattest.com/blog/guides/market-research-the-biggest-enigma-of-modern-day-business.md): An “enigma” is defined as something which is mysterious or puzzling. To many in business market research is an enigma – when is it used? Who uses it? Why would it be used now when we have been functioning just fine without it? Read on to find the answers! - [The Brandless strategy: did going brand-less kill Brandless?](https://www.askattest.com/blog/articles/brandless-strategy.md): Brandless sold everyday basics for just $3 by cutting out the "unnecessary expense" of branding - but the concept failed. Here's what was wrong with the Brandless strategy. - [Customers vs. Consumers: Why You Have to Look Beyond Your Customer Data](https://www.askattest.com/blog/articles/customers-vs-consumers-beyond-customer-data.md): Listening to your customers isn't that risky, right? Wrong. Only listening to your customer data means you're missing out on the insights that will drive your brand to be exceptional - and that's the premise of the innovator's dilemma. - [Is TikTok the most authentic social media platform?](https://www.askattest.com/blog/articles/tiktok-social-media-authenticity.md): TikTok claims to be the most authentic social media platform out there. In a world where social media authenticity is more and more important, we asked 350 people what they thought to get a data-driven answer to the question: Is TikTok the most authentic social media platform? - [Sustainability fails: 10 brands that got it wrong](https://www.askattest.com/blog/articles/sustainability-fails.md): Sustainability fails happen to some of the world’s biggest brands. Check out these 10 (often hilarious) examples of CSR gone wrong. - [Social listening is a terrible way to measure your brand](https://www.askattest.com/blog/articles/social-listening-is-a-terrible-way-to-measure-your-brand.md): If you're using social listening to measure your brand, you're doing it wrong. Not only can you not see the vast majority of social data, but the data you can see isn't as useful as it's made out to be. Here's why social listening is no good for brand tracking, and what to do instead. - [DoorDash’s growth strategy: why simplicity succeeds](https://www.askattest.com/blog/articles/doordash-growth-strategy.md): How did DoorDash go from floundering startup to one of the biggest brands in the world? Check out the key tenets of the DoorDash growth strategy. - [The 100-year history of market research – 1920 to 2020](https://www.askattest.com/blog/articles/history-of-market-research.md): Who are the most influential figures in the history of market research? Learn where it all started, as we profile some of the biggest change-makers of the last 100 years and look at how they helped shape marketing as we know it today. - [Creative spotlight: comparing 2019 Christmas ads](https://www.askattest.com/blog/articles/2019-christmas-ads.md): Christmas ads have become a battle ground for brands. Here, we let two festive ads by Very and Argos battle it out to see which steals the Christmas crown. - [How to disrupt a category: Bought By Many’s data-driven strategy](https://www.askattest.com/blog/customer-stories/how-to-disrupt-an-established-category-bought-by-manys-data-driven-strategy.md): Bought By Many are no strangers to disruption, they're a challenger brand making waves in the pet insurance industry. We spoke to their Content Marketing Manager about his data-led approach to strategy. - [19 marketing challenges brands face in 2020](https://www.askattest.com/blog/articles/marketing-challenges.md): While a New Year brings optimism, change can come with difficulties. We asked marketing professionals to tell us the top marketing challenges they expect to face in 2020. - [The 10 most creative ad campaigns of 2019](https://www.askattest.com/blog/articles/10-most-creative-ad-campaigns-2019.md): Brands have got to get creative to stand out - we've rounded up the 10 most creative ad campaigns of 2019, so you can get inspired. - [JCDecaux talks creative impact & successful campaign planning](https://www.askattest.com/blog/customer-stories/jcdecaux-talks-about-creative-impact-campaign-planning-for-success.md): Campaign planning is all in a day’s work for OOH giant JCDecaux. We asked them how they use Attest to effectively plan integrated OOH campaigns. - [Restaurant & fast food brand index – Q4 2019](https://www.askattest.com/blog/infographics/restaurant-fast-food-brand-index-2019-q4.md): Every quarter we survey British consumers on their brand awareness and preferences in relation to the restaurant and fast food sector. Our latest insights into this industry can be found below. To compile this quarter’s restaurant & fast food brand… - [Creative Spotlight: Churchill vs GoCompare](https://www.askattest.com/blog/articles/creative-spotlight-churchill-ad-vs-gocompare-ad.md): We put the latest Churchill ad and GoCompare ad to the test by asking 250 consumers what they thought of each. Find out which creative was crowned the winner. - [The ‘hack’ in growth hacking: a cautionary tale](https://www.askattest.com/blog/articles/the-hack-in-growth-hacking-a-cautionary-tale.md): Everybody loves a quick win. Making money fast is what all startups on small budgets want. But so-called ‘growth hacking’ can actually be damaging. - [Why the future of creativity is data-driven](https://www.askattest.com/blog/articles/why-the-future-of-creativity-is-data-driven.md): We chatted to Chrissy Totty, founder of The Big Thinks, about how data is feeding creativity for modern marketers. - [Luxury Brand Index 2019 Q3](https://www.askattest.com/blog/articles/luxury-brand-index-2019-q3.md): Every quarter we survey British consumers on their brand awareness and preferences in relation to the luxury industry. Our latest insights into this industry can be found below. To compile this quarter’s Luxury Brand Index below, we looked at three… - [Product innovation: how 10 business leaders fuel change](https://www.askattest.com/blog/articles/product-innovation-10-business-leaders-examples.md): Product innovation can be difficult to get right. Find out how 10 business leaders did it with these product innovation examples. - [Business innovation: how to find new revenue opportunities](https://www.askattest.com/blog/articles/business-innovation-how-to-find-new-revenue-opportunities.md): What is innovation in business? Discover 12 strategies for business innovation, with examples of how big brands use them to stay ahead of the curve. - [Lego’s growth strategy: how the toy brand innovated to expand](https://www.askattest.com/blog/articles/legos-growth-strategy-how-the-toy-brand-innovated-to-expand.md): Lego may be the building blocks of the toy industry, but it hasn't always had a smooth ride. Learn the details of Lego's growth strategy, and discover how they continue to expand in a saturated market. - [Fashion Brand Index 2019 Q3](https://www.askattest.com/blog/infographics/fashion-brand-index-2019-q3.md): Which Fashion brands are performing well in Q3? Our latest Brand Index doesn't dress it up. - [A growth mindset is 7 steps away](https://www.askattest.com/blog/articles/a-growth-mindset-is-7-steps-away.md): Do you see the glass half-full or half-empty? Learn how to switch to the growth mindset in 7 easy steps, and how it can boost your career. - [10 Ways Views on Beauty Differ Based on Age](https://www.askattest.com/blog/articles/10-ways-views-on-beauty-differ-based-on-age.md): Younger generations may have unveiled a new face of beauty (complete with killer contouring and statement brows), but do their views on appearance differ from those of their parents? And if yes, how much? For our 2019 Future of the… - [Free text questions: let your customers tell you their Secrets](https://www.askattest.com/blog/articles/free-text-questions-let-your-customers-tell-you-their-secrets.md): Do you want to know precisely what your consumers think of your brand, campaign or products? Of course you do. The words, phrases and sentiments consumers associate with your brand are like gold dust. When you have this information, you… - [Age Is Just a Number: Why Age-Agnostic Marketing Works](https://www.askattest.com/blog/articles/why-age-agnostic-marketing-works.md): What's the appeal of age-agnostic marketing, and who does it well? Get clued up on why age-agnostic marketing works, with real-life examples. - [Think small, sell big – how niche audiences boost campaign results](https://www.askattest.com/blog/articles/think-small-sell-big-how-appealing-to-niche-audiences-can-boost-campaign-results.md): Got a great product that everyone will love? Now all you have to do is create a marketing campaign that appeals to all ages, genders, professions and nationalities, and you’ll sell loads... If only it were that easy! The truth… - [Nailing niche audiences: 5 examples of highly targeted campaigns in action](https://www.askattest.com/blog/articles/nailing-niche-audiences-5-examples-of-highly-targeted-campaigns-in-action.md): Who's your ideal audience, and how do you appeal to them? We picked out the 5 best examples of marketing campaigns targeted to niche audiences, so you can get inspired. - [Campaign Managers Reveal their 10 Go-To Questions for Consumer Insights](https://www.askattest.com/blog/articles/campaign-managers-reveal-their-10-go-to-questions-for-consumer-insights.md): Need great consumer insights, but don't know what questions to ask? We asked 10 campaign managers the questions they ask to get the most insight. - [How to stop your cross-channel campaigns from becoming a cacophony](https://www.askattest.com/blog/articles/how-to-stop-your-cross-channel-campaigns-from-becoming-a-cacophony.md): How do you effectively plan cross-channel campaigns? It can be a pretty daunting task - but we've got you covered with tips, tricks, and stellar examples. - [On a Mission to Disrupt the Skies: Claire Cronin, Virgin Atlantic](https://www.askattest.com/blog/articles/on-a-mission-to-disrupt-the-skies-with-claire-cronin-svp-marketing-virgin-atlantic.md): Claire Cronin (SVP Marketing @ Virgin Atlantic) speaks to us about building a brand with purpose, and disrupting the airline sector for good. With her wealth of experience and consistent ethos, she's created a brand that both consumers and employees love. - [90s nostalgia: 6 times advertising took us back in time](https://www.askattest.com/blog/articles/90s-nostalgia-6-times-advertising-took-us-back-in-time.md): How do brands use nostalgia to capture attention? We picked out some creative examples of ads that give us that 90s nostalgia. - [How to Build a Killer In-House Creative Team](https://www.askattest.com/blog/articles/how-to-build-a-killer-in-house-creative-team.md): About to start work on a major advertising campaign? Perhaps you’re bringing advertising in-house after working with an agency?  If it’s time to elevate creativity beyond the marketing department, you’ll need to establish a solid internal creative testing team. But… - [Creative spotlight: July’s standout campaign](https://www.askattest.com/blog/articles/creative-spotlight-peperamis-we-are-animal.md): Welcome to the first feature in our new creative spotlight series. Each month we’ll be selecting an advertising campaign that’s been making waves in the industry and putting it to the (At)test. By surveying 250 UK consumers* we’ll find out… - [Bored of your Ad campaign? See how these brands innovate](https://www.askattest.com/blog/articles/bored-of-your-ad-campaign-see-how-these-brands-innovate-again-and-again.md): Sticking with the same concept, characters or tagline across your marketing year in and year out might seem boring…but it can also build pretty solid brand recognition.  Think about it: long-running ad campaigns are often the ones that leave a… - [Oatly, Brewdog, Oasis: do their anti-advertising campaigns work?](https://www.askattest.com/blog/articles/oatly-brewdog-oasis-do-their-anti-advertising-campaigns-work.md): “Here’s a product, we want you to buy it”. That’s the subtle message of most - if not all - adverts. How they encourage you to buy varies, though. Some warm your heart, some provoke thoughts, some just come out… - [Luxury brand index 2019 Q2](https://www.askattest.com/blog/articles/luxury-brand-index-2019-q2.md): Please note: This is not the most recent brand index. If you’re right where you want to be, read on. If you’re looking for the latest data, click here for our most recent brand indexes.  Every quarter we survey British… - [Curious Minds: An Interview with Mark Walker, CRO](https://www.askattest.com/blog/articles/curious-minds-an-interview-with-mark-walker-cro.md): Scale-ups around the world have one word on their lips: growth. Attest is no different, in fact we recently united our sales and marketing teams into a single Growth Team. A force to drive our own growth and to help… - [Did Nike “Just Do It”? Reactions to Nike’s Plus Size Mannequins](https://www.askattest.com/blog/articles/did-nike-just-do-it-for-consumers-reactions-to-nikes-plus-size-mannequins.md): Nike are no stranger to controversy, in fact, they court it. Having received relatively few column inches since they employed Colin Kaepernick as the star of their 30th anniversary advert (shortly after he opted out of the NFL following backlash… - [UK vs US: 10 ways consumers differ in 2019](https://www.askattest.com/blog/articles/uk-vs-us-10-ways-consumers-differ.md): We might speak the same language but Brits and Americans don’t always think alike. Our US vs the UK 2019 consumer trends report found some significant differences in the feelings and beliefs of the two nationalities, which translates into different… - [Curious Minds: An Interview with Jeremy King, CEO](https://www.askattest.com/blog/articles/curious-minds-an-interview-with-jeremy-king-ceo.md): When people talk about innovation, they talk about smart innovation - making considered changes with universal buy-in, quality data to back up decisions, and a solid understanding of how these changes will play out in 1, 5, or 10 years… - [Marketers vs Consumers: 3 Major Ads Put to the Test](https://www.askattest.com/blog/articles/marketers-vs-consumers-3-major-ads-put-to-the-test.md): We all know art can be subjective. While critics applaud a piece of work, the general public might be left wondering what all the fuss is about (used tea bags on a radiator, anyone?). We wondered if the same is… - [Fixing Direct Line’s Brand Strategy: Interview with Mark Evans](https://www.askattest.com/blog/articles/fixing-direct-lines-brand-strategy-interview-with-marketing-director-mark-evans.md): We interviewed Mark Evans, Marketing Direct of Direct Line Group, to uncover the data behind their ‘Fixers’ marketing campaigns, and what makes them the ultimate fixers. - [The 10 Most Anticipated New Products for 2019](https://www.askattest.com/blog/articles/10-most-anticipated-new-products-of-2019.md): Check out consumers' most anticipated new products for 2019 . Everything from Apple's newest computer, Dyson's newest air purifying technology, and Urban Decay's ingenious brand collaboration have shoppers all revved up. - [How to Break Out of Creative Hibernation & Take More Risks](https://www.askattest.com/blog/articles/how-to-break-out-of-creative-hibernation-take-more-risks.md): According to Jeff Charney, CMO of American insurance giant Progressive, the entire marketing industry is in a state of “creative hibernation”. What are we all so afraid of? - [Attest raises $16 million to take the guesswork out of growth](https://www.askattest.com/blog/attest-news/attest-raises-16-million-to-take-the-guesswork-out-of-growth-for-consumer-businesses.md): Coming hot on the heels of a year of dramatic growth for Attest, with recurring revenues climbing 1,800% across 2018, the London-based technology startup launched to enable every business to be consumer-focussed, announces a $16 million Series-A investment round to expand their Consumer Growth Platform. - [International Research: How to Optimise Global Marketing](https://www.askattest.com/blog/articles/international-research-how-to-optimise-global-marketing-without-missing-the-mark.md): It’s easy to make mistakes in uncharted territory, and in this article we will look at some examples of brands failing to properly research their new marketplaces. We’ll also highlight some global marketing strategies done well, alongside the steps you can take to replicate their success. - [6 Ways to Break Through the Barriers to International Expansion](https://www.askattest.com/blog/articles/6-ways-to-break-through-the-barriers-to-international-expansion.md): If growing a business internationally was easy, everybody would be doing it. However, thorough due diligence at the outset can ensure you are prepared for the challenges of launching overseas. Here we illuminate 6 major hurdles you might face, and how to successfully overcome each. - [10 key learnings from the webinar: how to 10x your creative impact](https://www.askattest.com/blog/articles/10-key-learnings-from-the-webinar-how-to-10x-your-creative-impact.md): In busier and busier markets, having creative assets that cut through the noise is more important than ever, so how can you help the creative minds in your company to thrive? We bring you the top 10 lessons from when our Revenue Director, Mark Walker, sat down with Georgi Mirazchiev from Bynder to discuss exactly that. - [50 powerful questions for market audience profiling](https://www.askattest.com/blog/guides/50-powerful-questions-for-market-and-audience-profiling.md): There’s 101 different pieces of information you can gather about consumers, some are vital to creating a strategy for your product that connects on a personal level. Whether you're informing NPD or forming a marketing strategy, here's 50 questions that can help profile your market and audience. - [Not On Purpose: 6 Times Parody Highlighted Problems with Purpose](https://www.askattest.com/blog/articles/not-on-purpose-6-times-parody-highlighted-problems-with-purpose.md): Done well, a tongue-in-cheek approach can excel with consumers. It can be entertaining, and it can help establish a feeling of your brand as one that’s upfront, honest, and refreshingly human. We bring you six of the most memorable parody ads in recent history... - [How to apply your new segmentations to media buying](https://www.askattest.com/blog/articles/moving-from-insights-to-action-how-to-apply-your-new-segmentations-to-media-buying.md): If audience segmentation answers the ‘who?’, then media buying strategy answers the corresponding ‘where?’. They go hand-in-hand; segmentations instruct brands who buys their products, and media buying allows brands to reach those consumers wherever they’re hanging out - online or out of home. - [How to Move Beyond Demographics with Psychographic Questions](https://www.askattest.com/blog/articles/how-to-move-beyond-demographic-segmentations-with-psychographic-questions.md): While demographic segments are a simple way to distinguish consumer groups, people tend to be defined by more than the sum of their parts; they’re not defined by a series of facts. For richer insights and deeper understanding of your consumers, psychographic segmentation is key. - [5 Purpose-driven bands that are killing it](https://www.askattest.com/blog/articles/5-purpose-driven-bands-that-are-killing-it-and-what-you-can-learn-from-them.md): Back in 2015 Nielsen data showed that purpose was becoming a purchase driver. 69% of consumers were happy to pay more for organic products, 58% for environmentally-friendly products, and 56% for ethical products. Four years on, and this trend has exploded across the world. Younger brands in particular are making sure they form with purpose in mind from the very beginning. We’re going to take a look at five up-and-coming companies who are doing it particularly well. - [10 Compelling Reasons For Businesses to Run Market Segmentation](https://www.askattest.com/blog/articles/10-compelling-reasons-for-businesses-not-just-marketers-to-run-market-segmentation.md): What do Tesla showrooms, shampoo adverts and loyalty cards have in common? They each rely on market segmentation to achieve their varied goals. Here we’ve listed 10 valuable uses for market segmentation, categorised by business function, including marketing teams, strategy and NPD. - [How to take your research international](https://www.askattest.com/blog/articles/how-to-take-your-research-international.md): 2.87 billion consumers will be using a smartphone by 2020. That's literally billions of consumers with access to the internet, and the capacity to call, text, browse, shop and take surveys. Discover the 4 key steps to launch your research into international markets and capture global audiences. - [Quotas: What They are and What They Mean for Your Surveys](https://www.askattest.com/blog/articles/quotas-what-they-are-and-what-they-mean-for-your-surveys.md): Ever launched a survey, and wondered to yourself who might answer it? Not being sure how many responses you'll get, or how representative of your audience they'll be, isn't a great way to conduct business-critical research. Bring quality and consistency to your research with the help of quotas. - [Consumer trends: homeowners vs renters and how to target them](https://www.askattest.com/blog/articles/consumer-index-homeowners-renters-blog.md): How do the behaviours of homeowners differ from those of renters? What are their keenest interests? And which brands resonate most with them? This Consumer Index takes an in-depth look at these two groups, to better understand what makes them tick, and how brands can successfully target them. - [Launching A New Product [Timeline Guide]](https://www.askattest.com/blog/articles/launching-a-new-product-timeline-guide.md): Launching a new product or business is a daunting prospect. It seems like there are a million and one things to do, and it can feel like a very isolating process. This timeline will make sure you're checking in with consumers at every step on your journey to launch, keeping you on the straight and narrow! - [Consumer trends: how to make campaigns take off with frequent flyers](https://www.askattest.com/blog/articles/consumer-trends-how-to-make-your-campaigns-take-off-with-frequent-flyers.md): Whether travelling frequently for business or fortunate enough to fly abroad for pleasure on regular occasions, the frequent flyer represent a lucrative market to aviation and other travel brands. Learn how to resonate best with this market by tapping to their habits and preferences. - [Statistical significance, confidence levels & margin of error: a guide](https://www.askattest.com/blog/articles/statistical-significance-confidence-levels-margin-of-error-mean-your-no-bs-guide.md): If you’re new to the world of consumer intelligence, you might feel like you’re swimming through a confusing sea of jargon that sounds like it belongs in a science lab, not your marketing team. This is your no BS guide to navigating the world of consumer intelligence. - [How to Product Plan when Google Search Data Isn’t Enough](https://www.askattest.com/blog/articles/how-to-product-plan-when-google-search-data-isnt-enough.md): When you're looking for a business idea, or you're trying to validate the one you have, you’ll probably find yourself turning to Google search data. But what do you do when the product you're interested in launching is too niche to throw up adequate amounts of data? - [How To Define Your Target Market](https://www.askattest.com/blog/articles/how-to-define-your-target-market.md): Target market. It’s a phrase that gets bandied around in marketing circles all the time. But what does it actually mean? How do you identify it? And then what do you do with that information? - [Consumer Trends: How to Dazzle Beauty Enthusiasts with your Brand](https://www.askattest.com/blog/articles/how-to-dazzle-beauty-enthusiasts-with-your-brand.md): Brands operating in the beauty industry are experts in adding glitz and glamour to their products. And so they must, to stay popular through shifting beauty trends. - [Who needs to be involved in creating your brand strategy?](https://www.askattest.com/blog/articles/who-needs-to-be-involved-in-creating-your-brand-strategy.md): In his 2011 article for HBR, A Logo Is Not a Brand, Dan Pallotta declared: “Brand is much more than a name or a logo. Brand is everything, and everything is brand.” In recent marketing history, it would seem everyone has reached the same understanding, that “branding” is not the same as “brand. - [7 Reasons Why Consumer Audiences Are Better Than Panels](https://www.askattest.com/blog/articles/7-reasons-why-consumer-audiences-are-better-than-panels.md): Panels served our needs once upon a time, they got us from A (questions) to B (answers from consumers). But the world has moved on, and so has the consumer insights sector. Now you can get from A to B much faster, more reliably and even enjoy the ride along the way. - [Consumer Trends: How to Entice Health-Conscious People to your Brand](https://www.askattest.com/blog/articles/how-to-entice-health-conscious-people-to-your-brand.md): Health trends are growing at the speed of kale these days, with hardly a month going by without a new healthy snack brand, previously unheard of food, or failsafe workout technique appearing in our supermarkets and on our newsfeeds. How can you advertise to people buying into these new lifestyles? - [Essential tools for a bullet-proof brand strategy](https://www.askattest.com/blog/articles/essential-tools-for-a-bullet-proof-brand-strategy-6-indispensable-tools.md): Your strategy needs to be as tailor-made to the people it’s aiming to reach as possible. For that to happen, your ideas need to be rooted in deep thinking, and backed up by consumer insight. Here are 6 of the very best tools and frameworks for anyone looking to create a robust brand strategy. - [5 great survey templates for agencies of all shapes and sizes](https://www.askattest.com/blog/articles/5-great-survey-templates-for-agencies-of-all-shapes-and-sizes.md): Every action you take on behalf of your client should reflect your attempt to create the greatest return on investment. And the way to ensure ROI, rather than just hoping for it, is to know your client’s ideal customers inside out. Here are 5 templates to get you the insight you need right now! - [How To Prove the Effectiveness of Through The Line Campaigns](https://www.askattest.com/blog/articles/how-to-prove-the-effectiveness-of-through-the-line-campaigns-to-your-client.md): The Above The Line/Below The Line distinction has existed since 1954, when Procter & Gamble first distinguished between the services their advertising agencies were providing. The time has now come to unite the two approaches, here's how to convince your clients it's a great idea. - [How to scale your insight team’s effectiveness](https://www.askattest.com/blog/articles/how-to-scale-your-insight-teams-effectiveness.md): Insight teams have the key to unlock vital consumer information, and given enough autonomy they can guide your business strategy towards great things. But all-too-often they're seen as a responsive team, designed to serve and not to lead. We explain how to redress the balance to everyone's benefit. - [Consumer Trends: Children’s Products and How To Advertise to Parents](https://www.askattest.com/blog/articles/consumer-index-parents.md): How do parents behave? What are their buying habits and interests? And which brands resonate most with them? Attest's Consumer Index takes an in-depth look at this specific group, to better understand what makes them tick, and how brands can successfully target them. - [The Creative Agency’s Guide to Using Data for More Effective Campaigns](https://www.askattest.com/blog/articles/the-creative-agencys-guide-to-using-data-for-more-effective-campaigns.md): Effective campaigns are the holy grail for creative agencies. They make the late nights, difficult client negotiations and periods of writer’s block worthwhile. Discover how data can be used to increase effectiveness of advertising campaigns by removing the guesswork from each stage of the process. - [10 Reasons omnibus surveys don’t work](https://www.askattest.com/blog/articles/10-reasons-omnibus-surveys-dont-work.md): Omnibus surveys are a product of the 1990s, and while some things have endured and flourished in the preceding 30 years (although these are more in the remit of Game Boys and double denim), some other things should be left well and truly in that decade. Omnibuses are one of those things. - [Ten Truths Behind Great Marketplace Brands](https://www.askattest.com/blog/articles/ten-truths-behind-great-marketplace-brands.md): This month, our Attest On-air webinar spoke about ‘how to build a marketplace brand…’ We were joined by two marketplace experts (Simon Goble from DogBuddy and Riya Grover from Feedr) who shared their wisdom, insight and expertise... - [How to own a niche with audience segmentation and market mapping](https://www.askattest.com/blog/articles/how-to-define-and-own-a-niche-with-audience-segmentation-and-market-mapping.md): Owning a niche allows you to define the rules. This walk-through guide to Audience Segmentation and Market Mapping will give you the strategy you need to thoroughly grasp which spaces are open for you to explore and dominate. - [10 unexpected best practices for survey scripting](https://www.askattest.com/blog/articles/10-unexpected-best-practices-for-survey-scripting.md): Most brands that start out on survey projects are guilty of saying this phrase at some point early on: ‘Survey scripting is easy, it’s just common sense’. Unfortunately, that’s not always the case. To help, here are 10 unexpected best practices, you'll be writing great surveys in no time. - [How to create more useful customer segmentation models (with examples)](https://www.askattest.com/blog/articles/how-to-create-more-useful-customer-segmentation-models-with-examples.md): Building consumer segmentation models based on real insight, not lazy demographics, is like being given a compass and a map. Find out the very best way to model and understand your audience with our definitive guide to consumer segmentation. - [4 honest brands wearing their heart on their sleeve](https://www.askattest.com/blog/articles/4-honest-brands-wearing-their-heart-on-their-sleeve.md): For centuries, philosophers and laymen have pondered the value of honesty. In a society where it’s widely accepted that being dishonest is a poor trait in a human being, why are the rules different for brands? We look at four brands successfully embodying the virtue in some of their strategies. - [Attest & GDPR](https://www.askattest.com/blog/guides/attest-gdpr.md): Effective from late May 2018, the EU's new General Data Protection Regulation (GDPR) changes the way companies collect and hold data on consumers, and what that data can be used for. Attest has been built to be GDPR compliant in the following ways. - [Britain’s Dream Job: The Top 10 Brands the UK Wants to Work For](https://www.askattest.com/blog/articles/britains-dream-job-the-top-ten-brands-the-uk-wants-to-work-for.md): If you could snap your fingers and have your dream job, what would it be? We asked 1000 British citizens who their ideal employers to work for would be and why. Can you guess who'll take the crown? - [Luxury brand industry index Q2](https://www.askattest.com/blog/articles/luxury-brand-industry-index-q2-blog-post.md): The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Luxury sector, as determined by real consumers. - [The healthy snack brands nibbling away at the industry](https://www.askattest.com/blog/articles/the-healthy-snack-brands-nibbling-away-at-the-industry.md): As the UK seeks to improve its health, there’s certainly a space for healthier snacks, and small disruptor brands are doing well to fill these spots. - [The competitor intelligence survey template](https://www.askattest.com/blog/articles/competitor-intelligence-survey-template.md): The Competitor Intelligence Survey template offers the necessary mix of quantitative and qualitative data to show you the popular rankings of brands within your market, and explain the reasons motivating these scores. - [100 great survey questions to uncover powerful consumer insights](https://www.askattest.com/blog/articles/100-great-survey-questions.md): Writing great survey questions is probably the most important step when running a consumer insights project. We’ve listed 100 of our favourite, tried-and-tested survey questions, and categorised them for you. - [The Old-Timer Making Waves as a Newcomer: The Rise of Disaronno](https://www.askattest.com/blog/articles/the-old-timer-making-waves-as-a-newcomer-the-rise-of-disaronno.md): It was striking that in our top table, many of the brands named were the only ones in their niche. Jack Daniel’s was the only whiskey brand that appeared; Guinness the only stout; and Baileys the only Irish cream. Can Disaronno achieve the same widespread popularity? - [Breaking the Mould: How Superdry’s Succeeding by Doing its Own Thing](https://www.askattest.com/blog/articles/breaking-the-mould-how-superdrys-succeeding-by-doing-its-own-thing.md): As high streets struggle to keep revenues healthy, one store is defying market trends and reporting strong growth across the board. What is Superdry getting so right? - [Fashion brand index](https://www.askattest.com/blog/articles/fashion-brand-index.md): Which fashion brands are winning the war for consumers' attention and admiration? Check out our latest Fashion Brand Index to find out. - [How to perfect your brand messaging (plus free templates)](https://www.askattest.com/blog/articles/brand-messaging-templates.md): A guide to the best techniques for perfecting your brand messaging. Find the method that's right for you and work through the template to bring excellence to your marketing strategy. - [Technology Brand Index](https://www.askattest.com/blog/articles/technology-brand-index-blog.md): Which technology brands are winning the war for consumers' attention and admiration? Check out our latest Technology Brand Index to find out. - [Why the Entertainment Industry is Kicking It Old School](https://www.askattest.com/blog/articles/a-retro-revival-why-the-entertainment-industry-is-kicking-it-back-to-the-old-school.md): The way we access our fun is moving with the times, but the fundamentals remain the same. It’s the reason why we’re seeing shades of retro coming through in all aspects of the entertainment industry. - [Entertainment brand index](https://www.askattest.com/blog/articles/entertainment-brand-index.md): Which entertainment brands are winning the war for consumers' attention and admiration? Check out our latest Entertainment Brand Index to find out. - [The Alan Key to success: Why IKEA is better than the rest](https://www.askattest.com/blog/articles/the-alan-key-to-success-why-ikea-is-better-than-the-rest.md): IKEA are the biggest global furniture retailer, and with good reason. Their winning formula is simple, but thorough, and they're constantly innovating to stay ahead of the curve. - [5 Simple Creative Tests for Audio and Video Advertising](https://www.askattest.com/blog/articles/5-simple-creative-tests-to-get-the-most-from-audio-and-video-advertising.md): It’s vital that your advertising budget is backing the right horse. Consumer intelligence is the simplest way to know how your advert will perform, so that you can optimise this before the advert goes live. - [Nike shows how to Just Do It when it comes to more inclusive campaigns](https://www.askattest.com/blog/articles/just-let-girls-do-it-how-nike-are-levelling-the-sportswear-playing-field.md): Nike, the giant of the sports world, are leading the way when it comes to producing activewear that suits everyone. - [Market Research and Consumer Intelligence Glossary](https://www.askattest.com/blog/articles/market-research-and-consumer-intelligence-glossary.md): A helpful glossary to illuminate the complex fields of market research and consumer insight. All the key terms and acronyms you need to know. - [99designs: how to create a brand style guide](https://www.askattest.com/blog/articles/google-doc-attest-99designs-how-to-create-a-brand-style-guide.md): A comprehensive guide to creating your brand's unique style, written by 99designs, a design hub building brilliant branding all over the world. - [37 sites you should be bookmarking as a brand manager](https://www.askattest.com/blog/articles/37-websites-you-should-be-bookmarking-as-a-brand-manager-awr.md): A list of must-read sites for anyone working in branding, whether in a start-up or a global conglomerate, covering design, content, marketing strategy and news. - [So Haute Right Now: How Louis Vuitton Are Killing It On Social Media](https://www.askattest.com/blog/articles/how-louis-vuitton-are-killing-it-on-social-media-awr.md): It's no secret that Louis Vuitton is a global branding success story. Discover how their social media strategy keeps them at the top of the luxury goods game. - [5 Examples of Consumer Brands with Awesome Social Media](https://www.askattest.com/blog/articles/5-examples-of-consumer-brands-with-awesome-social-media.md): If you are an aspiring marketer, or a business owner; you will know by now that in the digital age we live in, businesses cannot survive without a creative and innovative online presence. - [10 Ways To Understand and Shift Your Brand Perception in 2018](https://www.askattest.com/blog/articles/10-ways-to-understand-and-shift-your-brand-perception.md): A practical guide for leaders that want to understand their brand perception and how to affect positive change for the future. - [5 Things That the Strongest Brands Focus on](https://www.askattest.com/blog/articles/5-things-that-the-strongest-brands-focus-on.md): While the majority of brands eventually falter and fade into irrelevance, others continue to thrive. Year in, year out. How? What do they do differently? They focus on these 5 things. - [5 Brand Health Checks to Do Before You Start 2018](https://www.askattest.com/blog/articles/5-brand-health-checks-to-do.md): Start 2018 on the front foot by following these 5 key brand health checks. - [The Impact of Brand on Digital and Performance Marketing](https://www.askattest.com/blog/articles/the-impact-of-brand-on-digital-and-performance-marketing.md): A data and evidence driven look at how brand impacts all areas of digital and performance marketing, including PPC, SEO, social media, conversion rates and retention. - [How British brands are perceived in the UK and USA](https://www.askattest.com/blog/articles/british-brands-perception.md): A study of 4000 people across the US and UK reveals how British brands and the 'Made in Britain' label affects brand perception. - [Turn your brand data into brand intelligence](https://www.askattest.com/blog/articles/turn-your-brand-data-into-brand-intelligence.md): In this article, we examine the data set from a ‘brand essentials’ survey and demonstrate how these results can be converted into actionable brand intelligence. - [An Introduction to market intelligence](https://www.askattest.com/blog/articles/an-introduction-to-market-intelligence.md): Our introduction to market intelligence shows you how to use data and intelligence for making big, important business decisions (and how to get them right). - [How to Create a Successful Brand Strategy](https://www.askattest.com/blog/articles/how-to-create-a-successful-brand-strategy.md): Creating a successful brand strategy can catapult your business from a scrappy challenger to a leading industry champion. Here's how. - [From Gen Z to Boomers: Generational Attitudes, Beliefs & Behaviours](https://www.askattest.com/blog/articles/from-gen-z-to-boomers-an-in-depth-understanding-of-generational-attitudes-beliefs-behaviours.md): Ditch the stereotypes and really understand how different generations think with our free 65 page report on Generational Attitudes, Beliefs & Behaviours. - [How to avoid survivorship bias and know what consumers want next](https://www.askattest.com/blog/articles/avoid-survivorship-bias-and-know-what-consumers-want-next.md): How to avoid survivorship bias and figure out what consumers want next, so you can successfully innovate and own the future. - [5 CEOs on the Importance of Brand Equity](https://www.askattest.com/blog/articles/how-ceos-think-about-brand-equity.md): We read the annual investor reports from 5 well known consumer brands to see exactly what CEOs think about the importance of brand. Here's what we learned. - [5 Ways Disney can use competitive intelligence to take on Netflix](https://www.askattest.com/blog/articles/5-ways-disney-can-utilise-competitive-intelligence-to-gain-market-share-from-netflix.md): Walt Disney will be launching their own streaming service in 2019. In this article, we analyse what this means for their brand positioning? - [50 Fresh Facts About Millennials](https://www.askattest.com/blog/research/50-fresh-facts-about-millennials.md): Millennials are always hitting the headlines for doing things differently to previous generations; they almost seem to be a whole new species. - [Millennial Media Habits](https://www.askattest.com/blog/articles/millenial-media-habits.md): Do Millennials never get off their phones? Do they only ever watch on-demand TV and show no interest in current affairs and news? Find out with Attest. - [Converting competitive intelligence into market share](https://www.askattest.com/blog/articles/converting-competitive-intelligence-into-market-share.md): Do you know what makes your brand stand out from the crowd? Discover how to leverage competitive intelligence to increase your market share. - [The latest market intelligence on London consumers](https://www.askattest.com/blog/research/latest-london-market-research-findings.md): We present dozens of the latest London market research findings, so you can take the pulse of the capital's 10.5 million residents. - [Battle of the Brands: Online Fashion](https://www.askattest.com/blog/articles/battle-of-the-brands-online-fashion-shopping.md): In the UK, online retail is worth a massive £67 billion. We look at the online-only fashion retailers who are winning the market, and what they're doing right. - [20+ Big Media Consumption Questions We Can Now Answer](https://www.askattest.com/blog/articles/20-big-media-consumption-questions-we-can-now-answer.md): We ask 20 huge media consumption questions that will help define your marketing strategy; and of course we have the answers to them too. - [The Availability Heuristic, Green Tees & Decision Making](https://www.askattest.com/blog/articles/availability-heuristic-and-decision-making.md): You rely on the availability heuristic every day without realising it. But how does it impact your business decisions? And what are the alternatives? - [How to Achieve Agile Product Development for Physical Products](https://www.askattest.com/blog/articles/how-to-achieve-agile-product-development-for-physical-products.md): We also asked 6 challenger brands how they maintain agile product development, ensuring their physical products are as dynamic as possible. - [How Loss Aversion Affects Market Research and Decision Making](https://www.askattest.com/blog/articles/loss-aversion.md): Loss aversion can affect the results of your market research and how you make day-to-day decisions. We explain why it's so powerful and what to do about it. - [Competitive Analysis: 20 Experts Share Their Top Tips and Tools](https://www.askattest.com/blog/articles/competitive-analysis-20-experts-share-their-top-tips-and-tools.md): Competitive analysis is crucial to getting your strategy right. Here 20 experts share their tips and tools for doing it well. - [Women in Advertising: What Women Actually Think](https://www.askattest.com/blog/articles/women-in-advertising.md): The depiction of women in advertising has long been a contentious issue, but how do real UK women actually feel about it? Our latest research reveals the truth. - [How to minimise survey response bias](https://www.askattest.com/blog/articles/how-to-minimise-bias-in-survey-research.md): Professor Patrick Barwise explains how to avoid response bias and nonresponse bias in survey research so brands gain more valuable insights. - [How to take your innovation workshops to the next level](https://www.askattest.com/blog/articles/how-to-take-your-innovation-workshops-to-the-next-level.md): Take your workshops, meetings and client pitches to the next level with continuous consumer insights that help you make decisions with speed and confidence. - [Do Brands Look Better Stripped Back? We Have the Answer!](https://www.askattest.com/blog/articles/brand-minimalism-do-brands-look-better-stripped-back.md): Do brands look better stripped back? We asked 500 consumers if they preferred a minimalist brand design, or the original packaging. Here are the results. - [How the Jones Effect can help brands better understand consumers](https://www.askattest.com/blog/articles/how-the-jones-effect-can-help-brands-better-understand-consumers.md): The Jones Effect is a powerful psychological motivator. While brands should not manipulate it, understanding it can help you figure out what people really want. - [7 epic fails that consumer testing can help you avoid](https://www.askattest.com/blog/articles/7-epic-fails-that-consumer-testing-can-help-you-avoid.md): Consumer testing is essential to avoid easily preventable fails, but even the biggest brands can get it wrong sometimes. Here are 7 lessons for you to learn from. - [The Biggest Consumer Frustrations You Could Be Solving](https://www.askattest.com/blog/articles/the-biggest-consumer-frustrations-you-could-be-solving.md): These are the everyday activities that consumers still find most frustrating. What can you be doing to make their lives better? - [How to write a customer survey to get actionable insights](https://www.askattest.com/blog/articles/how-to-write-a-customer-survey.md): Writing a customer survey that has a high response rate and leads to actionable insights isn't easy. Here's how to get it right. - [Denominator Neglect: What You Need to Know](https://www.askattest.com/blog/guides/denominator-neglect.md): Denominator neglect can affect everyone, particularly when data is presented to influence the outcome in a particular way. Here's what you need to know. - [Latest Research Shows How Consumers Want to Engage with Brands](https://www.askattest.com/blog/research/latest-research-shows-how-consumers-want-to-engage-with-brands.md): Achieving a higher level of engagement with consumers starts with a better understanding of how they prefer communicating wth brands. Here's the data to help. - [Quantitative vs qualitative research—what’s the difference?](https://www.askattest.com/blog/articles/quantitative-vs-qualitative-research-and-how-to-use-each.md): Your complete guide to quantitative vs qualitative research, and how to best use each for better business outcomes. - [5 Revealing New Insights to Help Brands Connect with Consumers](https://www.askattest.com/blog/articles/5-revealing-new-insights-to-help-brands-connect-with-consumers.md): Knowing what consumers care about is the first step to connecting with them on terms they'll welcome. Here's 5 research-backed ways to win their hearts and minds. - [10 fast facts on UK food & drink consumer trends](https://www.askattest.com/blog/research/10-fast-facts-on-uk-food-drink-consumer-trends.md): The UK Food & Drink Industry changes at a rapid rate. Get up to date with these 10 fast facts on UK food and drink consumer trends. - [5 Survey Topics that Challenger Brands Need to Focus On](https://www.askattest.com/blog/articles/5-survey-topics-that-challenger-brands-need-to-focus-on.md): These 5 survey topics will provide challenger brands with the consumer insights that give you the unfair advantage you need to outmanoeuvre the competition. - [Introducing Attest’s NPS Tracker](https://www.askattest.com/blog/articles/nps.md): Use our Net Promoter Score (NPS) tracker to assess brand loyalty for your business and your competitors. - [Wimbledon Keeps Serving Up a Winning Combo for Brands and Fans](https://www.askattest.com/blog/research/new-research-shows-wimbledon-keeps-serving-up-a-winning-combo-for-brands-and-fans.md): With its clean image, positive associations and strong appeal amongst the coveted urban millennial demographic, Wimbledon remains a wonderful opportunity for brands and fans to mix. - [UK’s Breakfast Trends Show Opportunities & Challenges Ahead](https://www.askattest.com/blog/research/uk-breakfast-trends.md): We asked 250 consumers about their breakfast habits, with the results revealing some interesting shifts in behaviour between generations. - [How to Get the Most Out of Your Underground Advertising](https://www.askattest.com/blog/articles/underground-advertising.md): How brands can better target consumers travelling on the Tube, are underground ads effective, who's winning brand recall and what can make your ads better. - [Market Research company Attest raises $3.1m](https://www.askattest.com/blog/attest-news/market-research-company-attest-raises-3-1m.md): On-demand consumer insight platform Attest raises .1m to rebuild market research around respondents, and bring new insight powers to any business. ## Research Reports - [2026 US media consumption report](https://www.askattest.com/our-research/2026-us-media-consumption-report.md): Download Attest's 2026 US media consumption report: survey data on TV, streaming, social media and ad tolerance from 1,000 US adults. - [2026 UK media consumption report](https://www.askattest.com/our-research/2026-uk-media-consumption-report.md): Download Attest's 2026 US media consumption report: survey data on TV, streaming, social media and ad tolerance from 1,000 US adults. - [A new gold standard for consumer profiling](https://www.askattest.com/our-research/a-new-gold-standard-for-consumer-profiling.md): Discover how behavior-first insight from AI-moderated interviews enables richer, more dynamic profiles that reflect how people actually think and decide. - [How to evaluate AI research tools: A smart buyer’s guide](https://www.askattest.com/our-research/how-to-evaluate-ai-research-tools-a-smart-buyers-guide.md): AI is reshaping consumer research but in a noisy market, how can you tell what’s truly valuable from what’s just well-marketed? - [2026 UK Consumer trends report](https://www.askattest.com/our-research/2026-uk-consumer-trends-report.md): This year’s biggest brand risk? Losing consumer trust. Our 2026 UK Consumer trends report reveals how trust is shaping spending, brand switching, and expectations across every sector. - [2026 US Consumer trends report](https://www.askattest.com/our-research/2026-us-consumer-trends-report.md): This year’s biggest brand risk? Losing consumer trust. Our 2026 US Consumer trends report reveals how trust is shaping spending, brand switching, and expectations across every sector. - [UK Gen Alpha Report](https://www.askattest.com/our-research/uk-gen-alpha-report.md): Gen Alpha isn’t just consuming the digital world, they’re creating it. This pragmatic, independent generation already wields purchasing power that signals both opportunity and disruption for brands. - [US Gen Alpha Report](https://www.askattest.com/our-research/us-gen-alpha-report.md): Gen Alpha isn’t just consuming the digital world, they’re creating it. This pragmatic, independent generation already wields purchasing power that signals both opportunity and disruption for brands. - [2025 UK Media Consumption Report](https://www.askattest.com/our-research/2025-uk-media-consumption-report.md): The 8th annual edition covers television, audio, news, and social media, offering you a detailed breakdown of how Brits spend their time. - [2025 US Media Consumption Report](https://www.askattest.com/our-research/2025-us-media-consumption-report.md): The 6th annual edition covers television, audio, news, and social media, offering you a detailed breakdown of how Americans spend their time. - [2025 US Spending Trends Report](https://www.askattest.com/our-research/2025-us-spending-trends-report.md): This report gives you a complete picture of consumer spending health right now – from disposable income and purchase intent, to debt, savings, and credit usage. - [2025 UK Spending Trends Report](https://www.askattest.com/our-research/2025-uk-spending-trends-report.md): This report gives you a complete picture of consumer spending health right now – from disposable income and purchase intent, to debt, savings, and credit usage - [Consumer Adoption of AI Report 2025](https://www.askattest.com/our-research/consumer-adoption-of-ai-report-2025.md): Discover how consumers are using AI tools in their daily lives, the ways AI is changing shopping behavior, and how brands can benefit. - [2025 US Consumer Trends Report](https://www.askattest.com/our-research/2025-us-consumer-trends-report.md): How has Trump’s return to power affected consumer spending? Discover who’s splashing out in 2025, who’s cutting back – and how to adjust your approach. - [2025 UK Consumer Trends Report](https://www.askattest.com/our-research/2025-uk-consumer-trends-report.md): How has Labour’s return to power affected consumer spending? Discover who’s splashing out in 2025, who’s cutting back – and how to adjust your approach. - [Data storytelling playbook](https://www.askattest.com/our-research/datastorytellingplaybook.md) - [2025 UK F&B trends report](https://www.askattest.com/our-research/2025-uk-fandb-trends-report.md): This report compares five years of data to surface the food & beverage trends that matter. Discover the key changes in UK grocery shoppers’ behaviour and get the jump on the year ahead. - [2025 US F&B trends report](https://www.askattest.com/our-research/2025-us-fandb-trends-report.md): This report compares four years of data to surface the food & beverage trends that matter. Discover the key changes in US grocery shoppers’ behavior and get the jump on the year ahead. - [2024 UK media consumption report](https://www.askattest.com/our-research/2024-uk-media-consumption-report.md): Attest’s 7th annual UK media consumption report shows you year-on-year trends in media usage. - [2024 US media consumption report](https://www.askattest.com/our-research/2024-us-media-consumption-report.md): Attest’s 5th annual US media consumption report shows you year-on-year trends in media usage. - [Consumer connection playbook](https://www.askattest.com/our-research/consumer-connection-playbook.md): As AI makes consumer interactions more automated, how can brands maintain the human touch? - [AI in the shopping experience](https://www.askattest.com/our-research/ai-in-the-shopping-experience.md): Introduction In 2024, Artificial Intelligence has truly reached a tipping point. Everyone seems to be getting on board (whether a little too hastily or not). And those who aren’t, risk being left behind.  As this mass adoption occurs, we wanted… - [2024 US consumer trends](https://www.askattest.com/our-research/2024-us-consumer-trends.md): Attest’s fourth annual consumer trends report shows you how the needle has shifted on key consumer behaviours. - [2024 UK consumer trends](https://www.askattest.com/our-research/2024-uk-consumer-trends.md): Attest’s fourth annual consumer trends report shows you how the needle has shifted on key consumer behaviours. - [Zero-party data revolution (US)](https://www.askattest.com/our-research/zero-party-data-revolution-us.md): Find out how you can move away from invasive online ads and propel your marketing forward with zero-party data. - [Zero-party data revolution (UK)](https://www.askattest.com/our-research/zero-party-data-revolution.md): Find out how you can move away from invasive online ads and propel your marketing forward with zero-party data. - [Facing up to food insecurity](https://www.askattest.com/our-research/facing-up-to-food-insecurity.md) - [Top consumer trends of 2023](https://www.askattest.com/our-research/2023-us-consumer-trends-report.md): Find out how you can move away from invasive online ads and propel your marketing forward with zero-party data. - [US media consumption tracker](https://www.askattest.com/our-research/us-media-consumption-tracker.md): Want to stay up to date with what your audience is watching, reading, listening to, and scrolling through? Our monthly US media consumption tracker gives you the latest data and analysis to inform your media planning.  - [Protected: UK media consumption tracker](https://www.askattest.com/our-research/uk-media-consumption-tracker.md): Want to stay up to date with what your audience is watching, reading, listening to, and scrolling through? Our monthly UK media consumption tracker gives you the latest data and analysis to inform your media planning. - [UK F&B report 2022](https://www.askattest.com/our-research/uk-fb-report-2022.md): Find out how you can move away from invasive online ads and propel your marketing forward with zero-party data. - [US direct-to-consumer report 2022](https://www.askattest.com/our-research/us-direct-to-consumer-report-2022.md): As inflation bites, what's the outlook for direct-to-consumer shopping in the US? We analyze data from 2,000 working-age Americans to help brands understand changing consumer behavior. - [UK direct-to-consumer report 2022](https://www.askattest.com/our-research/uk-direct-to-consumer-report-2022.md): As inflation bites, what's the outlook for direct-to-consumer shopping in the UK? We analyse data from 1,000 working-age Brits to see how consumer behaviour is changing. - [Protected: US inflation sentiment tracker](https://www.askattest.com/our-research/us-inflation-sentiment-tracker.md): US inflation is at its highest in 40 years. Our monthly US inflation sentiment tracker looks at how Americans are coping as the cost of living rises, how they're feeling, and where they're cutting back, providing brands with up-to-the-minute data to inform their strategy.  - [UK inflation sentiment tracker](https://www.askattest.com/our-research/uk-inflation-sentiment-tracker.md): UK inflation is at its highest in 40 years. Our monthly UK inflation sentiment tracker looks at how Brits are coping as the cost of living rises, how they're feeling, and where they're cutting back, providing brands with up-to-the-minute data to inform their strategy.  - [How marketers are solving problems through consumer research](https://www.askattest.com/our-research/how-marketers-are-solving-problems-through-consumer-research.md): Understanding your customers, growing brand awareness, staying ahead of the competition... How can you overcome the challenges you face as a marketer with consumer insight? In this guide, we look at how brands including Trustpilot, Bloom & Wild and Little Moons have powered-up their marketing by working with Attest. - [UK Beauty & Grooming Report 2022](https://www.askattest.com/our-research/uk-beauty-grooming-report-2022.md): Want to know how people's beauty routines are changing, what they're looking for in products today, or how much they're spending? We have all the answers in this deep-dive into the beauty and grooming sector, featuring data from 1,000 UK consumers. - [US Beauty & Grooming Report 2022](https://www.askattest.com/our-research/us-beauty-grooming-report-2022.md): Want to know how people's beauty routines are changing, what they're looking for in products today, or how much they're spending? We have all the answers in this deep-dive into the beauty and grooming sector, featuring data from 2,000 US consumers. - [US F&B Digest – Wellness foods issue](https://www.askattest.com/our-research/us-fb-digest-wellness-foods-issue.md): Find out how you can move away from invasive online ads and propel your marketing forward with zero-party data. - [UK F&B Digest – Wellness foods issue](https://www.askattest.com/our-research/uk-food-beverage-digest-wellness-foods-issue.md): Find out how you can move away from invasive online ads and propel your marketing forward with zero-party data. - [Attest’s panel methodology and approach to data quality](https://www.askattest.com/our-research/attests-panel-methodology-and-approach-to-data-quality.md): In this guide, we’ll share everything we’re doing to ensure our customers get some of the best quality data available from online research platforms. We’ll share how we review the quality of our panel providers, as well as our quality… - [How insights departments are solving problems by taking research in-house](https://www.askattest.com/our-research/how-insights-departments-are-solving-problems-by-taking-research-in-house.md) - [2022 US Consumer trends report](https://www.askattest.com/our-research/2022-us-consumer-trends-report.md) - [2022 UK Consumer trends report](https://www.askattest.com/our-research/2022-uk-consumer-trends-report.md) - [Sustainability trends report 2022](https://www.askattest.com/our-research/sustainability-trends-report-2022.md) - [UK F&B Digest – Healthy eating issue](https://www.askattest.com/our-research/uk-fb-digest-healthy-eating-issue-2.md): UK F&B Digest - Healthy eating issueThe National Food Strategy promises an overhaul of the UK food industry. In this issue of the F&B Digest, we take a deep drive into the impact of the proposed changes on consumers, manufacturers… - [US Media Consumption Report 2021](https://www.askattest.com/our-research/us-media-consumption-report-2021-2.md) - [UK Fintech Digest – Payments issue](https://www.askattest.com/our-research/uk-fintech-digest-payments-issue-2.md): UK Fintech Digest - Payments issueWork in fintech? Then you don’t want to miss the Fintech Digest, a beautifully designed review full of our latest consumer insight and case studies for the UK fintech industry. This issue is focused on… - [US F&B Digest (Q3 2021)](https://www.askattest.com/our-research/us-fb-digest-q3-2021.md): US F&B Digest (Q3 2021)Work for an F&B brand? Then you don't want to miss the F&B Digest, a beautifully designed review full of our latest consumer insight, case studies and interviews for the US food and drink industry. It’s… - [Benefits of our mixed-methodology approach to sampling](https://www.askattest.com/our-research/benefits-of-our-mixed-methodology-approach-to-sampling.md) - [UK media consumption report 2021](https://www.askattest.com/our-research/uk-media-consumption-report-2021-2.md) - [The D2C Digest (US)](https://www.askattest.com/our-research/the-d2c-digest-us-2.md) - [D2C Digest (UK)](https://www.askattest.com/our-research/d2c-digest-uk.md): What’s the outlook for the UK direct-to-consumer sector post-pandemic? How will consumer behaviour change and which are the D2C brands making waves? - [What’s the hottest US D2C brand in cookware?](https://www.askattest.com/our-research/whats-the-hottest-us-d2c-brand-in-cookware.md): Curious about how COVID has changed the attitudes and behaviors of Americans towards homewares? Or who is currently winning the hard-fought battle for share of mind among D2C cookware brands? Find out in this data-backed mini report. - [What are British grocery shoppers hungry for in 2021?](https://www.askattest.com/our-research/what-are-british-grocery-shoppers-hungry-for-in-2021.md): Looking for 2021 F&B trends? With data from 1,000 British consumers, see how the pandemic has changed grocery shopping habits. - [What’s the hottest US brand in fitness apps](https://www.askattest.com/our-research/whats-the-hottest-us-brand-in-fitness-apps.md): Curious about how COVID has changed the attitudes and behaviors of Americans towards health and wellbeing? Or who is currently winning the hard-fought battle for share of mind among fitness apps? Find out in this data-backed mini report. - [What are American grocery shoppers hungry for in 2021?](https://www.askattest.com/our-research/what-are-american-grocery-shoppers-hungry-for-in-2021.md): Looking for 2021 F&B trends? With data from 2,000 American consumers, this report explores how the pandemic has changed grocery shopping habits. - [What’s the leading US brand in mental wellbeing apps?](https://www.askattest.com/our-research/whats-the-leading-us-brand-in-mental-wellbeing-apps.md): Curious about how COVID has changed the attitudes and behaviors of Americans towards health and wellbeing? Or who is currently winning the hard-fought battle for share of mind among mental wellbeing apps? Find out in this data-backed mini report. - [What’s the hottest US D2C brand in bedding and bath linen?](https://www.askattest.com/our-research/whats-the-hottest-us-d2c-brand-in-bedding-and-bath-linen.md): Curious about how COVID has changed the attitudes and behaviors of Americans towards homewares? Or who is currently winning the hard-fought battle for share of mind among D2C bedding & bath linen brands? Find out in this data-backed mini report. - [What’s the hottest US brand in trading and investment tech?](https://www.askattest.com/our-research/whats-the-hottest-us-brand-in-trading-and-investment-tech.md): Curious about how COVID has changed the attitudes and behaviors of Americans towards trading and investment tech? Or who is currently winning the hard-fought battle for share of mind? Find out in this data-backed mini report. - [What’s the hottest US brand in digital banking?](https://www.askattest.com/our-research/whats-the-hottest-us-brand-in-digital-banking.md): Curious about how COVID has changed the attitudes and behaviors of Americans towards digital banking? Or who is currently winning the hard-fought battle for share of mind? Find out in this data-backed mini report. - [What’s the hottest US brand in consumer credit tech?](https://www.askattest.com/our-research/whats-the-hottest-us-brand-in-consumer-credit-tech.md): Curious about how COVID has changed the attitudes and behaviors of Americans towards consumer credit tech? Or who is currently winning the hard-fought battle for share of mind? Find out in this data-backed mini report. - [21 Marketing Challenges to Overcome in 2021](https://www.askattest.com/our-research/21-marketing-challenges-to-overcome-in-2021.md): What does 2021 have in store? In this report, 21 marketing professionals from a range of industries across the UK, US and Australia share the biggest challenges they're currently facing. - [The 2021 Guide to Direct-to-Consumer Trends (US)](https://www.askattest.com/our-research/the-2021-guide-to-direct-to-consumer-trends-us.md): What's the opportunity for D2C sales in 2021? We surveyed 2,000 working age US consumers to find out. - [Top Consumer Trends 2021 UK for Marketers](https://www.askattest.com/our-research/consumer-trends-2021-uk.md): This report contains fresh data from 1,000 UK consumers exploring how COVID-19 has changed what Brits want to hear from brands. Don't miss these essential trends, which will help you plan 2021 marketing campaigns that resonate. - [The Beginners’ Guide to Data-Driven New Product Development](https://www.askattest.com/our-research/guide-to-new-product-development.md): We’ve teamed up with innovation experts Andrew Shanley, Senior UX Designer at Amazon and Braeden Watts, Senior Lead Service Designer at IDEAN to show you how to use consumer data to transform the NPD process. - [The Complete Guide to Creative Testing](https://www.askattest.com/our-research/complete-guide-to-creative-testing.md): Want to be a creative testing whizz? Check out our Complete Guide to Creative Testing and discover how easy it is to start testing your creative assets before you release them into the wild. - [The Performance Brand Book](https://www.askattest.com/our-research/the-performance-brand-book.md): The Performance Brand is a trailblazing new book exploring the potential of applying performance marketing principles to brand building. - [Top US Consumer Trends for 2021 Marketing Planning](https://www.askattest.com/our-research/top-us-consumer-trends-for-2021-marketing-planning.md) - [Guide to Packaging Design Testing](https://www.askattest.com/our-research/guide-to-packaging-design-testing.md): Packaging design testing is a simple process that can help you make more sales and save you from costly mistakes. Learn how to do it in this free guide. - [New ways to Use Consumer Data to Level-Up Your Campaign Planning](https://www.askattest.com/our-research/new-ways-to-use-consumer-data-to-level-up-your-campaign-planning.md): Consumer data gives your marketing campaigns an edge - but would you like to know how to ingrate it in new and better ways? Download this free guide to learn about the insight driven growth cycle and what it could do for your brand. - [12 Marketing Mistakes and What You Can Learn From Them](https://www.askattest.com/our-research/marketing-mistakes.md): We asked 11 marketers from a range of different industries to tell us the biggest marketing mistake they ever made, and we've compiled them all here so you can learn from them (without having to make them yourself). - [How to Use Consumer Data for Smarter Campaign Planning](https://www.askattest.com/our-research/how-to-use-consumer-data-for-smarter-campaign-planning.md): Supercharge your marketing by learning how to use consumer survey data at every stage of the campaign planning process. - [The Experts’ Guide to Brand Tracking](https://www.askattest.com/our-research/the-experts-guide-to-brand-tracking.md): What impact do factors like audience reach, panel diversity, and survey design have on your brand tracker? Find out how to get better data in our free-to-download guide. - [How to do Brand Tracking In-House](https://www.askattest.com/our-research/how-to-do-brand-tracking-in-house.md): If you’ve been relying on a research agency for your brand tracking, we’ll explain how you can be empowered to do it yourself - and what you can do when you have brand health data on-demand. - [The Beginners’ Guide to Campaign Planning](https://www.askattest.com/our-research/the-beginners-guide-to-campaign-planning.md): Working at a campaign level can transform the effectiveness of your marketing. Find out how to get started with this free-to-download campaign planning guide. - [The Beginners’ Guide to Brand Tracking](https://www.askattest.com/our-research/the-beginners-guide-to-brand-tracking.md): Brand tracking is a fantastic tool that helps companies monitor the health of their brands and benchmark themselves against competitors. This guide sets out why you should be doing it and how to get started. - [The New Normal: Fashion](https://www.askattest.com/our-research/the-new-normal-fashion.md): We’re all adjusting to the ‘new normal’ created by the COVID-19 pandemic – what does that mean for the fashion industry? We partnered with The Big Thinks to ask 500 UK consumers how their clothes-buying habits have changed. - [The Remote Marketer’s Guide to Productive Teams](https://www.askattest.com/our-research/the-remote-marketers-guide-to-productive-teams.md): Working remotely? Struggling to maintain productivity and collaboration? With the right tech stack and people frameworks, team performance doesn't have to suffer. We share our experience of establishing a successful WFH culture. - [UK Media Consumption Report 2020](https://www.askattest.com/our-research/uk-media-consumption-report-2020.md): Attest’s media consumption survey has been running since 2017, but never have we run it in such unusual circumstances. Find out how the COVID-19 pandemic has affected consumers' watching, listening, reading and scrolling habits. - [The New Normal: Keeping Active](https://www.askattest.com/our-research/the-new-normal-keeping-active.md): We’re all adjusting to the ‘new normal’ created by the COVID-19 pandemic – what does that mean for health, fitness, and self-improvement? We partnered with The Big Thinks to ask 500 UK consumers how they're bettering themselves during a pandemic. - [17 Ways Marketers are Changing Strategies in Response to COVID-19](https://www.askattest.com/our-research/marketing-strategies-covid-19.md): When 'normal' goes out of the window, how do we respond? We asked 16 marketing leaders, from very different sectors, to tell us how they're changing their marketing strategy in response to COVID-19. - [The New Normal: Food & Drink](https://www.askattest.com/our-research/the-new-normal-food-and-drink.md): We’re all adjusting to the ‘new normal’ created by the COVID-19 pandemic – what does that mean for the food & drink industry? We partnered with The Big Thinks to ask 500 UK consumers how their food & drink habits have changed in the wake of a crisis. - [The New Normal: Hair & Beauty](https://www.askattest.com/our-research/the-new-normal-hair-beauty.md): It's shaven heads, box dye, and cost-effective cutting for the masses now COVID-19 has hit. What does the new normal mean for the hair & beauty industry? We asked 500 UK consumers. ## Case Studies - [How Sun Pacific makes faster, more confident marketing decisions](https://www.askattest.com/customers/sun-pacific.md): Sun Pacific uses consumer research to guide high-impact marketing decisions and validate creative ideas across its brand portfolio. - [How Wild built a fast-paced innovation cycle](https://www.askattest.com/customers/wild.md): By speeding up concept validation and packaging testing, Wild can bring more new products to market. - [How Nando’s de-risks NPD and launches bold new products](https://www.askattest.com/customers/nandos.md): Nando’s uses consumer research to validate high-stakes innovation and successfully launch products such as PERi–Ketchup into competitive categories. - [How Blank Street evaluates marketing performance at speed](https://www.askattest.com/customers/blank-street.md): Blank Street leverages Attest’s insights for ongoing brand tracking, combined with ad-hoc exploratory global projects. - [How IMA uses consumer insight to make brands more buyable](https://www.askattest.com/customers/ima.md): As an agency with a strong effectiveness culture, research is pivotal to client reporting at IMA. - [How MANSCAPED used behavioral insight to reframe modern masculinity](https://www.askattest.com/customers/manscaped_face_grooming.md): MANSCAPED used consumer research to validate a risky creative idea and launch a high-impact face grooming campaign. - [How U.S. Cotton moved from broad demographics to behavior-based personas](https://www.askattest.com/customers/u-s-cotton.md): U.S. Cotton launched a large‑scale consumer profiling project to get a richer view of different shopper types. - [How Suntory America assessed the opportunity for ready-to-drink ](https://www.askattest.com/customers/suntory-america.md): Suntory America explored home drinking habits to understand potential growth areas for its spirit brands. - [How Interflora used monadic testing for a successful Christmas](https://www.askattest.com/customers/interflora.md): Interflora turned to monadic testing to settle an internal hypothesis about their new Christmas gifting range. - [How Reddit uses insights to prove its competitive value](https://www.askattest.com/customers/reddit.md): Reddit uses consumer research to show advertisers how its platform helps inform purchase decisions across industries and key moments. - [How Moneybox defined a new brand promise](https://www.askattest.com/customers/moneybox.md): Consumer feedback helped Moneybox understand the ‘big idea’ behind their brand and update their messaging in line with their growing range of services. - [How Premier Foods uses insights to strengthen partnerships with leading retailers](https://www.askattest.com/customers/premier-foods.md): Premier Foods gets the edge over competitors by providing their key UK retailers with bespoke insights. - [How Fever-Tree are maximising the ginger beer opportunity in Europe](https://www.askattest.com/customers/fever-tree.md): Maximising the ginger beer opportunity - [How Norac Foods de-risked a packaging redesign project](https://www.askattest.com/customers/norac-foods.md): De-risking a packaging redesign project - [How GoCardless has embedded research in its go-to-market strategy](https://www.askattest.com/customers/gocardless.md): Embedding research in GTM strategy - [How Ubiquitous defended a major client relationship](https://www.askattest.com/customers/ubiquitous.md): Defending a major client relationship - [How Acast made the business case for podcast advertising](https://www.askattest.com/customers/acast.md): Making the business case for podcast advertising - [How Ocean Bottle identified new customer groups through consumer profiling](https://www.askattest.com/customers/ocean_bottle.md): Identifying new customer groups - [How Barrows developed an impressive new business pitch](https://www.askattest.com/customers/barrows.md): Developing an impressive new business pitch - [How StudentUniverse bagged $2m in media coverage with travel report](https://www.askattest.com/customers/studentuniverse.md): Bagging $2m in media coverage - [How Bugaboo optimized the propositions for three new baby strollers](https://www.askattest.com/customers/bugaboo.md): Optimizing propositions for new baby strollers - [How Oddbox saved £200k on national expansion](https://www.askattest.com/customers/oddbox.md): Saving £200k on national expansion - [How Zzoomm powered up their new broadband offering](https://www.askattest.com/customers/zzoomm.md): Powering up a new broadband offering - [How JCDecaux proved business travel was back on the agenda](https://www.askattest.com/customers/jcdecaux.md): Proving claims to key clients - [How TicketSwap got the music industry listening](https://www.askattest.com/customers/ticketswap.md): Getting the music industry listening - [How psLondon used Gen Z insight to disrupt university marketing](https://www.askattest.com/customers/pslondon.md): Disrupting university marketing - [How Lucky Saint became the UK’s #1 alcohol-free beer brand](https://www.askattest.com/customers/lucky-saint.md): Becoming the UK’s #1 alcohol-free beer  - [How Trustpilot pulled the levers on brand affinity](https://www.askattest.com/customers/trustpilot.md): Pulling the levers on brand affinity - [How Manscaped measure brand perception to inform pricing](https://www.askattest.com/customers/manscaped.md): Measuring brand perception to inform pricing - [How MOMA measured the success of their first big oat milk campaign](https://www.askattest.com/customers/moma.md): Proving ROI of an advertising campaign - [How Torani evidenced demand for new drink flavors & boosted sales 55%](https://www.askattest.com/customers/torani.md): Boosting new product sales by 55% - [How brand tracking led Penfold to the truth about a target audience](https://www.askattest.com/customers/penfold.md): Facing the truth about a target audience - [How Ocado made a magical partnership with Disney](https://www.askattest.com/customers/ocado.md): Making a magical partnership with Disney - [How Baby Brezza reduced their time to international launch by 12 months](https://www.askattest.com/customers/baby-brezza.md): Reducing international launch time by 12 months - [How PensionBee created a pension plan loved by 89% of investors](https://www.askattest.com/customers/pensionbee.md): Creating a pension plan loved by 89% of investors - [How The Vegan Society grew trademark registrations by 9,000](https://www.askattest.com/customers/the-vegan-society.md): Growing Vegan Trademark registrations by 9,000 - [How Bloom & Wild increased Valentine’s Day sales by 4x](https://www.askattest.com/customers/bloom-and-wild.md): Increasing Valentine’s Day sales by 4x - [Becoming the partner of choice for global beauty brands ](https://www.askattest.com/customers/givaudan.md): Becoming the partner of choice for global beauty brands - [How Little Moons used consumer profiling to turn a TikTok trend into long-term growth](https://www.askattest.com/customers/little-moons.md): Turning a social trend into long-term growth - [How Organic Valley cut NPD costs by 10 times](https://www.askattest.com/customers/organic-valley.md): Cutting NPD costs by 10 times - [How DRY Soda Co. increased revenue by 170% with new product development](https://www.askattest.com/customers/dry-soda-co.md): Using NPD to increase revenue by 170% ## Events - [The attention economy has moved. Has your budget?](https://www.askattest.com/events/the-attention-economy-has-moved-has-your-budget.md): Most media plans are still built around reach: impressions, GRPs, subscriber counts. But Attest's 2026 media consumption research shows a widening gap between reach and real attention – and brands paying for the first while assuming they're getting the second are undoubtedly wasting budget. Join Attest for a fast-moving, evidence-led look at five findings that should change how you plan, buy and create for attention in 2026, followed by a fireside chat with Acast on why podcasts might be the exception to all of it. - [Quirks New York 2026](https://www.askattest.com/events/quirks-new-york-2026.md): The Quirk’s Event – New York delivers unmatched energy, creating a space for idea sharing, connecting and more. Attendees can expect compelling sessions, invaluable networking opportunities and fun activities all in the heart of one of the most iconic cities in the world. - [IIEX Europe](https://www.askattest.com/events/iiex-europe.md): At IIEX Europe, you’ll join a dynamic mix of insight leaders, researchers, strategists, and innovators who are shaping the future of decision-making across the continent. - [Own audience research is levelling up at Attest](https://www.askattest.com/events/launch-event-hybrid-audience-research.md): 2025 has been a busy year already, and we've been cooking up some exciting features to enable you to tap into your audiences alongside panel audiences, all in the same platform. Introducing a Hybrid Audience Approach to research Use Attest… - [Attest Learning Series 2025](https://www.askattest.com/events/attest-learning-series-2025.md): Data Storytelling at Attest, Wednesday February 5th, 3pm GMT A well-crafted story connects the dots between actionable insights and making the right decisions for your brand. That’s why we’re excited to announce the next phase in Attest’s data storytelling capabilities…… - [Data storytelling: how to make your CEO care about insights](https://www.askattest.com/events/data-storytelling-webinar.md): You're skilled at uncovering insights from consumer research, but how do you make your CEO care about them as much as you do? In this 40-minute webinar, led by customer research expert Bianca Johnston (ex Shopify), you'll learn how to… - [How to run reliable research in multiple markets](https://www.askattest.com/events/how-to-run-reliable-research-in-multiple-markets.md): Running multi-market research in Attest has never been easier, and you can start now! In this webinar, we'll discuss: Our new workflows for large scale multi market research, helping you supercharge any global use case, from brand tracking to category… - [How to get better insights using Enhanced Segments and Crosstabs](https://www.askattest.com/events/how-to-get-better-insights-using-enhanced-segments-and-crosstabs.md): At Attest we're always working on ways you can increase your understanding of what target customers want through your insights analysis. Register for our 30-minute webinar where we'll take you through some of the key updates to our platform that… - [Brand Growth Summit 24](https://www.askattest.com/events/brand-growth-summit-24.md): Attest's Brand Growth Summit returned on 16th May 2024 to explore the impact of AI on consumer trust and how brands can integrate new technologies while maintaining the human touch. You can view the recorded presentations by clicking here. If… - [Customer Meetup – March 2024](https://www.askattest.com/events/customer-meetup-march-2024.md): An exclusive evening hosted by Attest's Customer team. Join us to enjoy networking, pizza and drinks as we bring you the latest updates within the Attest product, fresh consumer insights drawn from our brand new Consumer Trends report and a… - [Crosstabs and Qual: how to get more from your insights](https://www.askattest.com/events/crosstabs-and-qual-how-to-get-more-from-your-insights-with-attests-latest-updates.md): Would you like to know how to use crosstabs to uncover significant relationships in your data sets? Or how to add a deeper level of nuance to your research with qualitative video responses? Upskill yourself in this 30 minute webinar.… - [Customer Meetup – October 2023](https://www.askattest.com/events/customer-meetup-october-2023.md): An exclusive evening hosted by the Customer team. Join us to enjoy networking, pizza and drinks as we bring you the latest updates from Attest, fresh consumer insights drawn from our brand new Shopper Trends report and inspiration from your… - [5 ways to stay ahead in F&B with consumer insights](https://www.askattest.com/events/5-ways-to-stay-ahead-in-fb-with-consumer-insights.md): F&B Marketers—you’re in a new world. Inflation is cooling, now at its lowest rate since March 2021, according to the CPI - yet Americans are still struggling to put a meal on the table. Relying on falling inflation alone to… - [Customer Meetup – March 2023](https://www.askattest.com/events/customer-meetup-march-2023.md): An exclusive evening at Attest HQ, hosted by the Customer team. Join us and enjoy networking, pizza and drinks as we bring you the latest insights, updates and inspiration to get your research juices flowing. Register now to reserve your… - [Brand Growth Meetup 2022](https://www.askattest.com/events/brand-growth-meetup-2022.md): In a world that’s ever changing, when it’s never been more important to keep your finger on the pulse – join us and learn exactly how to make consumer understanding your competitive advantage. - [Client Meetup – September 2022](https://www.askattest.com/events/client-meetup-september-2022.md): Hosted by the Customer team exclusively for our clients, you’ll enjoy networking, pizza and drinks as we bring you the latest insights, updates and inspiration to get your research juices flowing. The agenda is short, sweet and jam packed with… - [The Quirk’s Event New York](https://www.askattest.com/events/the-quirks-event-new-york.md): Meet the team in New York City for two days of cutting-edge marketing research and consumer insights learning at the Quirk's. - [Shoptalk Europe 2022](https://www.askattest.com/events/shoptalk-europe-2022.md): Join Attest at Shoptalk, alongside 3,000 changemakers to learn, collaborate and pave the way for the future of retail. - [Luxury Meets Cannabis Conference](https://www.askattest.com/events/luxury-meets-cannabis-conference.md): LMCC is the premier B2B event connecting top retailers, mainstream media, leading dispensaries and investors to premium CBD, Hemp and Cannabis brands. - [IIEX North America](https://www.askattest.com/events/iiex-north-america.md): We're heading to Austin for the Insight Innovation Exchange. - [Quarterly Meet-up](https://www.askattest.com/events/quarterly-meet-up.md): Join our expert Customer Team and your fellow brand leaders at Attest HQ for our brand new quarterly meet-up! Hosted by your Customer Success and Customer Research managers, and surrounded by fellow Attest users, enjoy an exclusive evening of networking,… - [Food & Drink Trends & Innovations Conference](https://www.askattest.com/events/food-drink-trends-innovations-conference-2.md): Join this exciting one day conference to explore new ways to monetise changing must-have F&B trends, drive growth and boost brand presence. - [Fintech Meetup](https://www.askattest.com/events/fintech-meetup.md): We're excited to join the Fintech Meetup in March to connect and collaborate with the industry change-makers. - [eTail Palm Springs 2022](https://www.askattest.com/events/etail-palm-springs-2022.md): We're heading to Palm Springs to join the top minds in retail for a content packed retreat uncovering what's next for the industry. - [Shoptalk 2022](https://www.askattest.com/events/shoptalk-2022.md): Join Attest at Shoptalk, alongside 8,000+ changemakers to learn, collaborate and pave the way for the future of retail. - [MAD//Fest London 2022](https://www.askattest.com/events/mad-fest-london-2022.md): We're delighted to continue our partnership with MAD//Fest London. The 2022 event will celebrate bold decision making, calculated risk taking and finding opportunity in disruption on 5-7 July at The Old Truman Brewery. - [Empowering a sustainable financial future](https://www.askattest.com/events/empowering-a-sustainable-financial-future.md): Join us, alongside Clim8 and Ziglu for this engaging panel discussion on the future of sustainable finance and how consumer data can keep you ahead of the curve. - [Shopper Insights & Behaviours Conference](https://www.askattest.com/events/shopper-insights-behaviours-conference.md): Join Attest at this impactful one day brand-led conference and learn how your business can capitalise on insights into post-pandemic shopper habits. - [SubSummit 2021](https://www.askattest.com/events/subsummit-2021.md): Attest are proud to be sponsoring SubSummit, the world's largest conference dedicated to DTC subscriptions. - [Groceryshop 2021](https://www.askattest.com/events/groceryshop-2021.md): Groceryshop enables large retailers and CPG companies, startups, tech companies, investors, media and analysts to learn, network, collaborate and evolve. - [Shoptalk Fall Meetup](https://www.askattest.com/events/shoptalk-fall-meetup.md): Shoptalk is a fun, productive way to connect online with 3,500+ participants from the US and European retail communities through meetings and interactive small-group content. - [Festival of Marketing: The Year Ahead](https://www.askattest.com/events/festival-of-marketing-the-year-ahead.md): Attest are excited to sponsor the third instalment of Festival's 2021 virtual series, an interactive 5 day event looking at trends, growth and creativity for 2022 and beyond. - [Bread & Jam D2C Summit](https://www.askattest.com/events/bread-jam-d2c-summit.md): If you’re an emerging brand hungry for scaling up fast, the D2C summit is a must-attend event for accessing cutting edge thought leadership in this explosive sector. - [Campaign Brand Forum](https://www.askattest.com/events/campaign-brand-forum.md): The Campaign Brand Forum is a virtual event designed to combat your business challenges. - [DTC Day Live](https://www.askattest.com/events/dtc-day-live.md): DTC DAY is the largest Direct-To-Consumer conference in North America featuring an all-star lineup of brands, retailers, and e-commerce enthusiasts. - [Futr Europe Summit 2021](https://www.askattest.com/events/futr-europe-summit-2021.md): Attest are sponsoring the Futr Europe Summit, the annual gathering of brands and retailers across Digital, Marketing, Ecommerce, Retail, Innovation and Customer Experience. - [The D2C mix: ingredients you need to rise higher in 2021](https://www.askattest.com/events/the-d2c-mix-ingredients-you-need-to-rise-higher-in-2021.md): Join Attest CEO, Jeremy King, and Head of Growth at Oddbox, Liz Yates as they dissect new research into DTC purchasing habits and how they may change in a post-pandemic world. - [CMOonline: CPG Predictions Panel](https://www.askattest.com/events/cmoonline-cpg-predictions-panel.md): Attest are joining this webinar to hear firsthand how leading CMOs are staying ahead of the curve by adopting tomorrow's solutions today. - [Festival of Marketing: Fast Forward](https://www.askattest.com/events/festival-of-marketing-fast-forward.md): Attest have partnered with Marketing Week and look forward to virtually attending and speaking at this future-gazing conference. - [ShopTalk Meetup for Women](https://www.askattest.com/events/shoptalk-meetup-for-women.md): We can't wait to join Shoptalk Meetup for Women to connect with women in the retail community, share experiences, celebrate and learn from each other, work together to lead change in retail, propel more women into leadership positions and champion gender equality. - [MediaPost D2C Brand Insider](https://www.askattest.com/events/mediapost-d2c-brand-insider.md): We're virtually heading to MediaPost's D2C Brand Insider Summit to learn more about the opportunities emerging in 2021 to help you find your next customer. - [NPD Food & Drink Conference](https://www.askattest.com/events/npd-food-drink-conference.md): Join Attest alongside Brands & Retailers including Sainsbury's, Premier Foods, Costa Coffee and Brewdog as they discuss the latest future-ready, profitable NPD & Product Innovation Strategies. - [YMS:Online Europe](https://www.askattest.com/events/ymsonline-europe.md): Attest are joining YMS:Online Europe a virtual 3-day event environment with talks from the biggest and most disruptive brands around. - [Food & Drink Trends & Innovations Conference](https://www.askattest.com/events/food-drink-trends-innovations-conference.md): Join Attest alongside 20 Brands including Nomad Foods, Greggs and Ocado to dissect the most effective tactics to drive best-selling products and attention-grabbing marketing. - [Startup Grind 2021 Global Conference](https://www.askattest.com/events/startup-grind-2021-global-conference.md): 4 days, 7 key themes, over 100 workshops, roundtables, keynotes, and fireside chats focused on helping startups and innovative teams learn, grow, and scale in today's evolving tech ecosystem. - [MAD//Anywhere 2021](https://www.askattest.com/events/mad-anywhere-2021.md): Any country, any location, any screen, live + on-demand. Introducing the hottest global virtual event - MAD//Anywhere. - [Women in Tech World Series Online Festival](https://www.askattest.com/events/women-in-tech-world-series-online-festival.md): Join Attest & 10,000+ female tech professionals and diversity advocates from across the globe at The Women in Technology World Series Online Festival this November. - [MAD//Fest 2021](https://www.askattest.com/events/mad-fest-2020.md): Attest are delighted to once again be pitching up for a pint at MAD//Fest 2020. - [YMS:ONLINE USA 2020](https://www.askattest.com/events/yms-online-usa-2020.md): Join Attest for the newly created YMS:ONLINE USA, where the future of youth marketing is decided and you can keep on top of the very latest trends across the industry. - [Attest Hiring Evening](https://www.askattest.com/events/attest-hiring-evening.md): Join us for an open hiring evening here at AttestHQ to explore the roles available in our Design, Engineering, Product & Data teams. - [IC Hack 20](https://www.askattest.com/events/ic-hack-20.md): Join Attest at the largest student-run hackathon in the UK! - [YMS LDN 2021](https://www.askattest.com/events/yms-ldn-2021.md): Join Attest in London for YMS, where the future of youth marketing is decided and you can keep on top of the very latest trends in the industry. - [London Business School Technology & Start-up Networking Evening](https://www.askattest.com/events/london-business-school-technology-start-up-networking-evening.md): Interested in learning more about what it's like to work for one of the most exciting scale-ups in the UK? - [IIeX Europe 2020](https://www.askattest.com/events/iiex-europe-2020.md): Join us at IIeX Europe in Amsterdam to hear bold speakers, explore new thinking & network with your peers. - [Attest Live: The Power of Brand Storytelling](https://www.askattest.com/events/attest-live-the-power-of-brand-storytelling.md): How does your brand tell its story? Join IBM, iris, Rover and Eurostar in an insightful discussion exploring the power of storytelling. - [Friends of Attest NYC Christmas Celebration](https://www.askattest.com/events/friends-of-attest-nyc-christmas-celebration.md): Join our Attesters Hillary Wild-Hirons and Meagan Healey at the fantastic offices of our investors, New Enterprise Associates, as we celebrate our 2019 achievements and look ahead to our stateside expansion in 2020. - [ACE Roadshow: The Fundamentals of Modern Research](https://www.askattest.com/events/ace-roadshow-the-fundamentals-of-modern-research.md): This roadshow, hosted by the Attest Centre of Excellence (ACE team) aims to guide you through the research process to help you reach your full potential with each project. - [Silicon Milkroundabout](https://www.askattest.com/events/silicon-milkroundabout.md): Attest are exhibiting at Silicon Milkroundabout to connect with the community of highly talented tech folk. - [Vue.js Meetup](https://www.askattest.com/events/vue-js-meetup.md): Attest are delighted to be hosting the 13th instalment of the Vue.js London meetup. - [The Quirk’s Event – Brooklyn](https://www.askattest.com/events/the-quirks-event-brooklyn.md): Attest joins forces with the Quirk's for two days of cutting-edge marketing research and consumer insights learning. - [Technology for Marketing & eCommerce Expo](https://www.askattest.com/events/technology-for-marketing.md): Attest are excited to exhibit at TfM in 2022, at its new home ExCel London. - [DIY Market Research Conference](https://www.askattest.com/events/diy-market-research-conference.md): Attest are heading across to New York City for the DIY Market Research Conference. - [Friends of Attest Christmas Celebration](https://www.askattest.com/events/friends-of-attest-christmas-celebration.md): Join the Attest team at our gorgeous offices overlooking the London skyline as we celebrate our 2019 achievements and look ahead to 2020. - [The Drum DADI Awards 2019](https://www.askattest.com/events/the-drum-dadi-awards-2019.md): Attest are proud to partner with the 2019 DADI Awards and to sponsor the Consumer Products or Services and Most Effective Use of Data categories. - [MAD//Fest 2019](https://www.askattest.com/events/mad-fest-2019.md): Attest is pitching up for a pint at Bench 17 of the Mad//Fest indoor pub on Wednesday 13 - Thursday 14 November. - [Customer Engagement Masterclass](https://www.askattest.com/events/customer-engagement-masterclass.md): Attest are partnering with Masterclassing to partake in an insightful highly efficient, half-day conference designed to help you understand how to engage successfully with the modern consumer. - [Festival of Marketing](https://www.askattest.com/events/festival-of-marketing.md): The Festival of Marketing is a unique two day experience where ambitious marketers can discover, learn, celebrate and shape the future together. - [Vue.js London 2019](https://www.askattest.com/events/vue-js-london-2019.md): Attest are sponsoring Vue.js London 2019! Come and meet the team at our stand to hear more about our leading consumer growth platform, how we can connect you to audiences of up to 100 million across 80 markets and how you can join us. - [The Challenge of ROI in Brand Building](https://www.askattest.com/events/roi-of-brand-building.md): The Challenge of ROI in Brand Building 17th September 2019, 6:30pm-10:00pm EDT Hillary Wild-HironsSales Manager, North AmericaAttest A fireside chat and networking event exploring The Challenge of ROI in Brand Building hosted by Hillary Wild-Hirons. New marketing tools, mediums, and… ## Webinars - [The attention economy has moved. Has your budget?](https://www.askattest.com/webinars/the-attention-economy-has-moved-has-your-budget.md): Most media plans are still built around reach: impressions, GRPs, subscriber counts. But Attest's 2026 US and UK media consumption research shows a widening gap between reach and real attention – and brands paying for the first while assuming they're… - [How to upgrade your consumer profiling with AI-moderated interviews](https://www.askattest.com/webinars/how-to-upgrade-your-consumer-profiling-with-ai-moderated-interviews.md): Static personas won't tell you why your customers make the decisions they do — and that gap is what's holding your targeting, messaging, and product decisions back. This <12-minute webinar shows you how to move from static personas to behavior-first… - [Why consumers stop trusting brands (US edition)](https://www.askattest.com/webinars/webinar-why-consumers-stop-trusting-brands-us-edition.md): In 2026, trust is the deciding factor in whether consumers stick with your brand — or switch to a competitor. Based on exclusive findings from Attest’s 2026 US consumer trends report, this <10-minute webinar reveals the key behaviors that break… - [Why consumers stop trusting brands (UK edition)](https://www.askattest.com/webinars/webinar-why-consumers-stop-trusting-brands-uk-edition.md): In 2026, trust is the deciding factor in whether consumers stick with your brand — or switch to a competitor. Based on exclusive findings from Attest’s 2026 UK consumer trends report, this <10-minute webinar reveals the key behaviours that break… - [Webinar: Why Gen Alpha isn’t Gen Z 2.0 (UK edition)](https://www.askattest.com/webinars/uk-gen-alpha-webinar.md): In this lightening-fast 10-minute session, Jacob Barker, Customer Research Principal at Attest, shares exclusive findings from our UK Gen Alpha Report and explores how this cohort compares to Gen Z. You’ll learn: How Gen Alpha’s media habits differ from Gen… - [Why Gen Alpha isn’t Gen Z 2.0 US](https://www.askattest.com/webinars/why-gen-alpha-isnt-gen-z-2-0-us.md) - [Webinar: Why Gen Alpha isn’t Gen Z 2.0 (US edition)](https://www.askattest.com/webinars/us-gen-alpha-webinar.md): In this lightening-fast 10-minute session, Joyce Adams, Senior Customer Research Manager at Attest, shares exclusive findings from our US Gen Alpha Report and explores how this cohort compares to Gen Z. You’ll learn: How Gen Alpha’s media habits differ from… - [HFSS & Beyond: How to engage consumers and buyers on healthier options](https://www.askattest.com/webinars/hfss-beyond-how-to-engage-consumers-and-buyers-on-healthier-options.md): Health has rarely been more important. In the wake of the pandemic and with the government poised to crack down on high fat, salt and sugar items, healthy eating has been catapulted to the top of the agenda for many… - [De-mystifying common research myths | Does my business need it?](https://www.askattest.com/webinars/de-mystifying-common-research-myths-part-2.md): In part 2 of this webinar series Attest’s Head of Customer Research, Sam Killip, and US Sales Director Tamer Abouleinein aim to dissect and debunk the most common myths surrounding the need for research within a business. - [De-mystifying common research myths | Is research ever useful?](https://www.askattest.com/webinars/de-mystifying-common-research-myths-is-research-ever-useful.md): In part 1 of this webinar series Attest’s Head of Customer Research, Sam Killip, and US Sales Director Tamer Abouleinein aim to dissect and debunk the most common myths surrounding the usefulness of research. - [Ecommerce & Gen Z: How Beauty Pie, Nike and ASOS maintain momentum](https://www.askattest.com/webinars/ecommerce-gen-z-how-beauty-pie-nike-and-asos-are-maintaining-post-pandemic-momentum.md): This webinar, run in partnership with Voxburner, and led Customer Research Manager Elliot Barnard presents new research into Gen Z’s D2C purchasing habits and how they’re likely to change in a post-pandemic world. - [Fintech and digital banking: steering toward the “new normal”](https://www.askattest.com/webinars/fintech-and-digital-banking-how-to-seamlessly-steer-your-business-to-the-new-normal.md): Join Attest and BM Technologies as we examine the behavioral and attitudinal trends that will drive sustained growth in digital banking for 2021 and beyond. Plus hear the key unknowns facing the industry as we head into the “new normal". - [TikTok, Gen Z & going viral: Profiling lessons from Little Moons](https://www.askattest.com/webinars/tiktok-gen-z-going-viral-consumer-profiling-lessons-from-little-moons.md): For our latest webinar with the Grocer Vision, we're lifting the lid on what went on behind the scenes at Little Moons that allowed the brand to turn social media hype into sales – and what's next. - [The wrong & the short of it: maximising brand & performance value](https://www.askattest.com/webinars/the-wrong-the-short-of-it-maximising-the-combined-value-of-brand-performance.md): Tom Roach, VP Brand Planning at Jellyfish, leads this exclusive session on how to start to close the value-destroying divide between ‘brand’ and ‘performance’ marketing. - [A changing world: exclusive insight into F&B consumer trends for 2021](https://www.askattest.com/webinars/a-changing-world-exclusive-insight-into-fb-consumer-trends-for-2021.md): Join us for the launch of our latest research report. We explore how the events of 2020 have shaped consumer behaviour and attitudes and what this means for F&B manufacturers and grocery retailers in 2021 and beyond. - [Finding insights in your data using AI](https://www.askattest.com/webinars/finding-insights-in-your-data-using-ai.md): Erik Mathiesen-Dreyfus, Director of Data Science & Analytics, discusses how AI and the Attest platform can help you find deeper insights in your data. - [How to demonstrate the ROI of your marketing with research](https://www.askattest.com/webinars/how-to-blend-research-digital-marketing-tactics-to-improve-your-campaigns.md): Sam Killip, VP of Customer Success at Attest and Fernando Angulo, Head of Communications at SEMrush have combined their expertise for this exclusive session on how to use research for digital marketing success. - [How to Use Consumer Data to Create Stories that Land Effective PR](https://www.askattest.com/webinars/how-to-use-consumer-data-to-create-stories-that-land-effective-pr.md): Consumer research platform, Attest, and content marketing agency, Fractl, join forces for this exclusive webinar that shows you how to collect quality data on a regular basis to create effective media stories. - [12 Lessons Learned in 2020: Key Takeaways for Marketers](https://www.askattest.com/webinars/12-tips-brand-marketers-learned-in-2020.md): Sam Killip, head of Customer Research at Attest hosts an in-depth review of the key takeaways from 12 webinars in 2020 as we head towards the start of a new year. - [Building Effective Marketing Strategies Using Search and Research Data](https://www.askattest.com/webinars/building-effective-marketing-strategies-using-search-and-research-data.md): Join Attest Data Analyst, Kat Skitch, as she dives deeper into how to leverage the consistently shifting consumer landscape in your marketing strategy. - [Masterclass: How To Draft Elegant Surveys that Deliver](https://www.askattest.com/webinars/masterclass-how-to-draft-elegant-surveys-that-deliver.md): Join Sam Killip & Elliot Barnard for this 60 minute masterclass on drafting elegant surveys that deliver. - [Attest live: sustainability and brand building](https://www.askattest.com/webinars/attest-live-sustainability-brand-building.md): Join Pip & Nut, Kraft-Heinz, and Toast Ale as they discuss how to successfully implement sustainable practices into a business. - [How Attest’s Data Science Team Approach Audience Quality](https://www.askattest.com/webinars/how-ai-assisted-fraud-detection-improves-survey-data-quality.md): Join Attest’s Senior Data Scientist, Dr. Gokhan Ciflikli, as he leads this unmissable session taking you through the state-of-the-art machinery that powers our data quality algorithm. - [ZAG x Attest: Using Data to Drive Growth for Challenger Brands](https://www.askattest.com/webinars/zag-x-attest-using-data-to-drive-growth-for-challenger-brands.md): Aran Potkin, Managing Partner at ZAG - the innovative growth consultancy born out of prolific creative agency BBH - joins Attest's Lewis Quinn for this live Q&A to break down two case studies his team have worked on to help with the challenge of driving growth through brand work. - [Innovate Successfully, Every Time: A Guide to NPD](https://www.askattest.com/webinars/innovate-successfully-every-time-a-guide-to-npd.md): Join Fabiola Da Silva, Account Executive at Attest, as she explains insights we've gathered from the work we do with innovation and marketing teams. She'll compare different strategies for success and share useful resources that you can apply to your process, to make sure your next product launch is tried, tested and ready to succeed before it goes to market. - [How to Apply Lockdown Research to Your Business Strategy](https://www.askattest.com/webinars/how-to-apply-lockdown-research-to-your-business-strategy.md): As we slowly emerge from a global pandemic, how are you and your business approaching it? If COVID-19 has influenced our attitudes and caused them to do a 180, should you be pivoting? - [How to Conquer Your Fear of Statistical Significance](https://www.askattest.com/webinars/how-to-conquer-your-fear-of-statistical-significance.md): We're here to break it down; what does statistical significance actually mean? And when does it matter? Join Attest Data Analyst, Charlotte De La Cruz and Attest Customer Research Manager, Andrada Comsa, as they make this buzzword less scary. - [Balancing Long-term Brand Building with Short Term Results](https://www.askattest.com/webinars/attest-live-balancing-long-term-brand-building-with-short-term-results.md): Our regular Attest Live panel sessions have moved online! Join Ogilvy & Mather, Harness Wealth & Culture Trip alongside Attest's Director of Brand & Communications, Meagan Healey, as they discuss what it means to drive long term brand health and to explore the potential barriers along the way. - [Webinar: US Media Consumption Report 2020](https://www.askattest.com/webinars/us-media-consumption-report-2020.md): Attest’s media consumption survey has been running since 2017, but never have we run it in such unusual circumstances. The COVID-19 pandemic has many Americans confined to their homes and with a lot more time on their hands. So what media are they filling it with? - [Three Ways to Utilise Research to inform your Communications Strategy](https://www.askattest.com/webinars/three-ways-to-utilise-research-to-inform-your-communications-strategy.md): Join Senior Brand & Marketing Consultant, Michelle Barclay, as she walks through the essential need-to-knows on formulating your next communications strategy. - [3 Things You Need to Know About the Post-COVID Consumer](https://www.askattest.com/webinars/mindset-shift-community-responsibility-3-things-you-need-to-know-about-the-post-covid-consumer.md): Join Nikos Nikolaidis, as he dissects data from a survey of 500 people in the UK to understand how this pandemic has changed the mindset of your future consumer. - [Why A Mixed Brand Building & Activation Approach is Essential](https://www.askattest.com/webinars/why-a-mixed-brand-building-activation-approach-is-essential-for-success.md): Join Senior Marketing Director at Rock Content, Giuseppe Caltabiano, as he explains why brands should adopt an integrated model, a model of marketing running at two velocities. - [The Performance Brand | 2020 Book Launch](https://www.askattest.com/webinars/the-performance-brand-2020-book-launch.md): Buckle up for this exclusive virtual launch party, celebrating our trailblazing new book, The Performance Brand. We're joined by Xaxis, Amplify, SEMrush, Work.Life & more! - [Fashion Trends: The Role of Retail Stores in a Post-Lockdown World](https://www.askattest.com/webinars/fashion-trends-the-role-of-retail-stores-in-a-post-lockdown-world.md): In this webinar, Attest's Stephanie Hartley & Chrissy Totty from The Big Thinks share insights from a two-part piece of research, uncovering opportunities for retail in this new landscape alongside a possible new role for the store. - [Patagonia, Innocent, Drunk Elephant: How Big Thinking Drives Results](https://www.askattest.com/webinars/patagonia-innocent-and-drunk-elephant-how-big-thinking-drives-results.md): Join Attest’s Head of New Business, Tom Shannon, as he explains how these three businesses were successful by thinking bigger than their competitors. - [How to Create an Effective Consumer-Led Strategy Using Search Data](https://www.askattest.com/webinars/how-to-create-an-effective-consumer-led-strategy-using-data.md): Join Attest Data Analyst, Kat Skitch, as she outlines the steps you can take to start developing a clear, consumer-led strategy, using tools that are readily available to any marketer such as Google Trends and Facebook Analytics. - [How Fintech PensionBee Used Data to Create a Fossil Fuel Free Fund](https://www.askattest.com/webinars/how-fintech-pensionbee-are-using-data-to-shape-a-fossil-fuel-free-fund.md): Join PensionBee’s Customer Research Manager, Priyal Kanabar, and Attest Account Manager, Lewis Quinn, for a retrospective on how PensionBee drove the creation of a ground-breaking solution to consumers' calls for change in the investment space. - [Building & Deploying Brand Strategy: A Workshop with Attest & Frontify](https://www.askattest.com/webinars/building-deploying-brand-strategy-a-workshop-with-attest-frontify.md): Consumer research company Attest and Brand Management Software, Frontify, join forces for the first-time in this unique, interactive online workshop on defining, building and deploying your brand strategy. - [UK Public’s Reaction to Coronavirus Part 4: Back to “Normal”](https://www.askattest.com/webinars/the-uk-publics-reaction-to-coronavirus-part-4-getting-back-to-normal.md): In the fourth instalment of our Coronavirus series, we will reflect back on the responses from our first survey, undertaken back in March, as the noise surrounding the disease was rising. We will then compare what has changed as well as posing new questions on what the Public feel the future holds. - [Marketing & Managing Change | Sue Unerman, MediaCom](https://www.askattest.com/webinars/marketing-managing-change-sue-unerman-chief-transformation-officer-mediacom.md): Join Attest's Senior Content Executive, Bel Booker, for a live interview with Sue Unerman, Chief Transformation Officer at global media agency MediaCom to dissect the challenges COVID-19 has brought to the industry, what agile marketing can do in a crisis & how roles have changed during the pandemic. - [Webinar: UK Media Consumption Report 2020](https://www.askattest.com/webinars/webinar-uk-media-consumption-report-2020.md): Join Director of Brand & Communications, Meagan Healey as she covers the key findings from the survey, taken across April 2020 from a nationally representative sample of 1,000 working age UK consumers covering television media trends, music streaming, podcasts, radio, news media, digital media and ad blockers. - [7 Growth Opportunities in the Food & Beverage Market](https://www.askattest.com/webinars/7-growth-opportunities-in-the-food-beverage-market.md): Register for this free webinar with Attest's Oliver Lewis, & Strategic Consultant Chrissy Totty to help you navigate the current fast-changing consumer behaviours in the food & beverage market and find opportunities. - [The Public’s Reaction to Coronavirus Part 3: UK vs. US](https://www.askattest.com/webinars/the-publics-reaction-to-coronavirus-part-3-uk-vs-us.md): Join Attest's New Business Manager, Hillary Wild-Hirons as she walks us through the key findings and statistics of a nationally representative sample of 1,000 UK and 2,000 US consumers to analyse and compare the sentiments to coronavirus in each country. - [25 Key Stats on UK Consumers’ Health & Wellbeing](https://www.askattest.com/webinars/webinar-25-key-stats-on-uk-consumers-health-wellbeing.md): It seems consumers are more focused than ever on wellness and we’re looking for new ways to keep fit, get stronger, relax and rest. Join Attest’s Florence Brantingham as she dissects the key statistics of a nation in need of healing. - [Sustainability 101 – The Future of Food & Drink](https://www.askattest.com/webinars/webinar-sustainability-101-the-future-of-food-drink.md): In this webinar, Attest SDR Patrick Barton will get you up to speed on consumer attitudes to sustainability so that you can successfully future-proof your brand's strategy. - [Comparing the US vs UK Direct-to-Consumer Economy](https://www.askattest.com/webinars/webinar-comparing-the-us-vs-uk-direct-to-consumer-economy.md): More and more companies are recognising the long-term benefits of recurring revenue, whether they decide to lock customers in with curated subscription boxes, access to content or services, or by replenishing consumables. But what is driving this push towards the end of ownership and the rise of user-ship? Fabiola Da Silva, Business Development Representative at Attest, is here to explain it all. - [How to Turn Data into Compelling Stories & Present Back to Your Team](https://www.askattest.com/webinars/webinar-how-to-turn-data-into-compelling-stories-present-it-to-your-team.md): In this webinar, Sam Killip will draw on her experiences working with Attest's roster of clients to set you up for success with your next research project, and to ensure the right messages are delivered in the right way, to the right people. - [Three Ways to Use Attest](https://www.askattest.com/webinars/webinar-three-ways-to-use-attest.md): In this webinar Liam Leahy will draw on his experiences working with Attest's roster of clients to take you through the three most popular ways to use Attest to future-proof your plans. - [The UK Public’s Reaction to Coronavirus: Part 2](https://www.askattest.com/webinars/the-uk-publics-reaction-to-coronavirus-part-2.md): Join Attest's Group Product Manager, Stephanie Le Geyt, and Director of Customer Experience, Renata Kashiwaya Pinheiro, for a detailed walk through of our latest COVID-19 key findings, and have the chance to ask questions relevant to your business. - [A Consumer Insights Driven Strategy to Winning More Pitches](https://www.askattest.com/webinars/webinar-a-consumer-insights-driven-strategy-to-winning-more-pitches.md): Join Fabiola Da Silva, Senior Business Development Executive at Attest, as she shares insights strategies and templates to remove the uncertainty from your consumer research so you can use it to win more clients and deliver the greatest value to them. - [Webinar: The 80/20 Rule – Give Away Control & Make Yourself Indispensable](https://www.askattest.com/webinars/webinar-the-80-20-rule-give-away-control-make-yourself-indispensable.md): Are you terrified of giving too many teams access to consumer data? Join us online to discover how to empower colleagues to discover insights themselves. - [The UK Public’s Reaction to Coronavirus](https://www.askattest.com/webinars/webinar-the-uk-publics-reaction-to-coronavirus.md): How are consumers changing their behaviour in the wake of the Coronavirus? Join Stephanie Le Geyt as she dissects the key findings from our survey to 1,000 UK residents. - [Webinar: How to Measure your Brand Health](https://www.askattest.com/webinars/attest-how-to-measure-your-brand-health.md): Join our crash course on brand tracking in partnership with The Copy Club. - [Webinar: How to Expand Your Brand](https://www.askattest.com/webinars/webinar-how-to-expand-your-brand.md): Thinking of expanding your brand? Join us for a whistle stop tour covering the tips to getting it right, plus some key solutions to mediate the risks you may encounter. - [Webinar: Introducing the New Attest Survey Editor](https://www.askattest.com/webinars/webinar-introducing-the-new-attest-survey-editor.md): Your Presenter Andrada ComsaClient Experience RepresentativeAttest As you’ve already heard, we’ve been working on a brand new editor, and it’s ready for you to trial!  On Wednesday we switched on a toggle bar for you to start using the new… - [Webinar: An In-Depth Look at The World of Research](https://www.askattest.com/webinars/webinar-an-in-depth-look-at-the-world-of-research.md): This World of Research webinar hosted by the Attest ACE team gives a full introduction to the world of market research, including the practical fundamentals and what the modern landscape looks like today. - [Webinar: Introducing the New Standard for Consumer Insight](https://www.askattest.com/webinars/webinar-introducing-the-new-standard-for-consumer-insight.md): Join our New Business Manager, Hillary, and Product Marketer, Beth, to discuss the way Attest is shaking up the market research scene, and how easy it is to get started collecting bespoke research. - [Webinar: What is Research Bias and How to Avoid It](https://www.askattest.com/webinars/webinar-what-is-research-bias-and-how-to-avoid-it.md): Hear from Sam Killip on the key factors that could impact your research projects and how to navigate them. - [Webinar: 14 charts that show innovative brands how to engage Gen Z](https://www.askattest.com/webinars/webinar-14-charts-that-show-innovative-brands-how-to-engage-gen-z.md): Join Tom Shannon, Manager - New Business at Attest as he covers the key steps to ensure you can win over the next market generation to define your success. - [How to Get Self-Service Research Right](https://www.askattest.com/webinars/how-to-get-self-service-research-right.md): How to Get Self-Service Research Right Mike StevensFounderWhat Next Strategy & Insight Platforms 4th September 2019, 11:00-11:30am BST ‘DIY’ platforms are enabling more agile research. But how do insight leaders get the best from these technologies, optimising their time and… - [The Fundamentals of Actionable Research](https://www.askattest.com/webinars/the-fundamentals-of-actionable-research.md): The Fundamentals of Actionable Research Renata PinheiroHead of Client Experience Attest 24th July 2019, 11:00-11:30am BST In today’s world, research is everywhere. But not all research is made equal. Conducting research and making it actionable are two very different things.… - [Lunch & Learn: A 30 Minute Primer on Brand Health & How to Track It](https://www.askattest.com/webinars/lunch-learn-a-fast-30-minute-primer-on-brand-health-how-to-track-it.md): Lunch & Learn: A Fast 30 Minute Primer on Brand Health & How to Track It Tom ShannonManager New Business Mid MarketAttest 21st August 2019, 11:00-11:30am BST Getting your brand to stand out from the noise and measuring your brand…